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February 22, 2005
Include Latent Semantic Indexing (LSI) in Your SEO Mix
Include Latent Semantic Indexing (LSI) in Your SEO Mix
By John Alexander
Keep your ears open and listen for the next significant trend in search engine marketing buzz words. What in the world is Latent Semantic Indexing or(LSI) you may ask? Actually, it's much more than a "buzz word". It's actually a complex formula that has been around for a while and it applies to a brilliant methodology that should move us much more towards rewarding high quality, well written content with top visibility. We are talking about "on page factors"
again, but not just how and where a keyword phrase is prominently used. LSI influences are based on the whole body of words surrounding the targeted keyword phrase, which in turn puts the meaning of the article into context. This in turn matches a specific theme based on all the body of pages collected and stored in the entire Search Engine's database.
That's a very simplified explanation of it, but the question in your
mind is this:
Isn't this bad news for the SEO?
Does this mean my pages will no longer be effectively ranked?
It all sounds far to complicated. Where can I learn how to prepare for
this change?
Relax and take a deep breath. Although it sounds complicated and highly technical, there are solutions at hand. You should be aware that this technology represents the search engine's push towards Artificial Intelligence or (AI).
The principle is simple. The search engines are using advanced technologies to ensure that emphasis is upon true relevancy in a search. As long as you are creating high quality content that is useful to a human being (you are NOT creating horrible, junky low-quality pages that serve no useful purpose SPAM), you should be safe.
However, there are some definite things you should know and be aware of when it comes to LSI.
1. The technology exists right now and is active.
2. We'll be teaching the latest AI strategies at our March 9-11
Workshop in Las Vegas
3. You might try the powerful ThemeMaster Tool to ensure you're
indexed within the correct "Theme" for your product or service.
Finally, you may wonder who has the best insights concerning LSI and AI technologies as they become more and more important in performing SEO?
In my opinion, there is one extraordinary guy to keep an eye on for
resources and key insights. He's an extraordinary person with assorted talents in understanding highly complex mathematical equations and he has a degree in the study of "linguistics."
His name is "Michael Marshall" the creator of the very impressive
ThemeMaster Tool:
http://198.68.180.60/Theme-Master/index.html
ThemeMaster is an extraordinary tool that eliminates the need for
guesswork on theme building. It delivers into your hands exact instances of keywords, secondary support terms and phrases in a concise color coded format that is easy to read and ready to use. Theme Master is a tool that any SEO can make use of "right now" to help make sure their pages are recognized within a specific theme.
Posted by John at February 22, 2005 06:22 PM