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March 31, 2005
Welcome to the KEI Observation Deck March 31
Are you a Wordtracker member yet? I highly recommend signing up
for even just a day or a week, just to explore your target audience's
behavioural trends.
Are you struggling to find powerful windows of opportunity in Wordtracker? Chances are, there are enourmous opportunities right under your nose, just waiting to be discovered. These are perfect keyword phrases that will attract just the right Web visitors to your Web site.
QUESTION: Why are these phrases so special?
ANSWER: It's simple. People are really searching for these type of high KEI terms and yet at the same time, the competition is extremely low. With a little optimization you can easily rank and be found.
QUESTION: What makes these keywords seem so elusive to many people?
ANSWER: Many people are unaware that there are extraordinary trends left behind. I tap into these trends instantly (in seconds usually) using my Wordtracker Magic methods.
For today, we'll examine a few high KEI values that might be of interest to affiliate marketers or perhaps in one of the more competitive industries like "computers."
KEI Observation Deck for Thursday March 31:
Are you looking for what type of (high KEI) computer equipment that people are searching for?
Here are some quick observations:
"xeon rackmount computers" -KEI 1260.250
"linux rackmount computers" -KEI 1091.368
"multiple monitors laptop" -KEI 1068.132
Obviously on that last note, people are looking for laptop computers
that can be used with multiple monitors. Interesting!
Okay, now let's have a look for some general products that you might optimize for as an affiliate marketer.
Things people are searching for in general include:
"electric candle tart burners warmers" KEI 2401.
"Home Made Waste Oil Burners" KEI 1032.
"Rechargeable Radio Batteries" KEI 415.
Here is an interesting note or tip on searcher behaviour that in
some cases, it appears that battery buyers are also interested on
finding details about the warranty: (Interesting)
"heavy duty dry cell 12 volt batteries warranty KEI 11,664.000
We'll close today's observations with a Wordtracker Question
which was asked by one of our readers about an earlier observation
this week.
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Question:
Hi John,
You mentioned
"Gallery of Men's Hairstyles" KEI - 2012.163
I have never been able to get Wordtracker to search for words like "men's" (using an apostrophe)
It keeps giving me an error message. How did you find it?
Thanks
Scott
-----------------------------------------------
ANSWER:
Have you read my book Wordtracker Magic?
Here's the key. You want to work with single "root word" (in singular form only). (Avoid using apostrophes)
Let the database sort out the mess for you and compile every variation of how that word might be used within a phrase and then let it sort it out for you from highest KEI to lowest.
The root word in the example on the blog, was actually the single term "hair".
I hope this tip helps you.
Highest regards
John Alexander
john@searchengineworkshops.com
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That's all the time we have today, but be sure to drop by and see us
again soon at the KEI Observation Deck hosted right here by the
friendly Wordtracker support team at Search Engine Workshops.
PS: Have you listened to the recent interview with John Alexander,
author of Wordtracker Magic on the E-marketing radio talk show.
Topics:
-The Value of using Wordtracker
-Alternatives to Keyword Universe
-How to do keyword research at Wordtracker.com
-How to get Wordtracker to do the hard work for you
-Advanced Keyword research
-The differences between Overture and Wodtracker data
-Keyword research Vs. Behavioral research
-Quick and easy tips for working with content
-What to do with your researched keywords
-Tips for working with Synonyms
-Questions answered about upper/lower case
You can listen to the archived broadcast on demand right now on your computer.
Posted by John at 08:23 AM | Comments (0)
March 30, 2005
KEI Obsevation Deck March 30
Quite some time ago Robin Nobles wrote an article based on a strategy to attract the ideal buying audience into a site for baby furniture or a Web site selling baby strollers for example.
The thrust of the article was to point out that most baby stores or retailers are selling to the "soon to be" parents and so it was fascinating to see how "soon to be" parents were using the Internet to discover a possible name for their new child. People were attracted to a Web site where they could research a list of baby names or even the meanings of baby names.
While the term "baby names" still has a KEI value of 318.223
the competition has risen signifantly from when I first wrote that article. It's still a fair term if you don't mind competing a little bit. Remember that you need to deliver what you are optimizing for and don't disappoint your searchers. If they are searching for "Baby Names" that's what you need to give them. Then you could add in some other ads for appropriate products.
Here is that original article if you wish to read it.
Let's take the KEI temperature of some alternative terms and see if we can't find some higher window of opportunity:
KEI Observation Deck for Wednesday March 30:
"baby names" KEI 318.223
"meanings of baby names" KEI 312.398
And here is a clear cut opportunity:
"Baby Names List" KEI 4087.135 (Excellent opportunity)
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On a side note, if you were working on promoting a children's
toy store, or perhaps children's books, here is something that people are really searching for:
"Care Bears Names" KEI 1972.321
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Just another quick view from the KEI Observation Deck here at Search Engine Workshops.com and courtesy of the friendly Wordtracker support department.
Don't forget to drop by Wordtracker.com and join the member area.
You can do some quick and easy discoveries yourself in just minutes, by following the Wordtracker Magic formula.
Drop by again soon for more high KEI tips and observations.
Best regards,
John Alexander
Posted by John at 10:39 AM | Comments (0)
March 29, 2005
KEI Observation Deck March 29
Here are just a few quick 30 second glances at things that might be appropriate for seasonal promotions (before the season arrives).
Again, these are based on quick and easy Wordtracker Magic techniques where we instantly tapped into very high KEI values. As you'll recall, Wordtracker says a value of 100 can be considered fair. A value of 400 is considered and excellent keyword phrase to target.
The higher the Keyword Effectiveness Index, the bigger the window of opportunity is for gathering in good traffic without labouring to hard.
KEI Observations for March 29
If you have a Christmas related Web site, did you know that people are searching for:
"Directions for Making Christmas Bows" - KEI 1728.00
Possible seasonally related in a different way, people also want:
"Directions for Making Maple Syrup" - KEI 507
Not seasonally related, but still interesting....people who like to crochet are searching on the Internet for:
"Crochet Directions for Ponchos" - KEI 2119.692
The study of people's searching behaviours is absolutely fascinating and the key to building a genuine profitable Web site.
Whether you are running your own business online, or maybe you need more qualified traffic for your clients, or even if you are building a profitable affiliate marketing business.... there is nothing as powerful as understanding exactly what your customers are searching for. Combine this with solid optimization skills and you can move to the top of your field and leave the competition in the dust.
Do you need help to build up your search engine researching skills?
Maybe you'd like personal hands-on instruction on how to get ranked in the very top spots on the major search engines?
Why not stop, take a little "learning break."
Come join Robin Nobles and I on April 18 - 22 for the ultimate SEO skill building workshop. There is nothing like having someone sit down and show you step by step, the entire optimization process right on your own computer.
You are about to discover that you already have literally unlimited audiences that are out there, who are already looking for you.
At Search Engine Workshops, what we do is give you genuine SEO skills and the system of optimization that is completely "stress free."
Act now to energize your business with great new visibility and we'll look forward to meeting you in person and working with you to get your skills right up to speed very quickly.
Are you ready for some fresh skills and increased understanding?
Registration Details are here:
http://www.searchengineworkshops.com/registration.html
Posted by John at 08:11 AM | Comments (0)
March 28, 2005
Wordtracker KEI Observation Deck - March 28
Wordtracker KEI Observation Deck - March 28
Here are a few excellent high KEI phrases that might be ideal for promoting a hair care center or hair stylist's Web site. Remember that it's not enough to just optimize for a phrase....focus on delivering genuine content on the topic. Something of high value for the visitor.
KEI Observation Deck for Monday March 28th
"men's hairstyles" KEI - 493.979
"Latest Men's Hairstyles" KEI - 1988.235
"Gallery of Men's Hairstyles" KEI - 2012.163
Drop back again tomorrow for more observations from
the KEI Observation Deck.
Posted by John at 01:07 PM | Comments (0)
March 27, 2005
Happy Easter
Just a quick word to wish you a very Happy Easter from the entire team here at Search Engine Workshops!
Wishing you all the very best!
Posted by John at 07:14 AM | Comments (0)
KEI Observation Deck - Sunday, March 27
Welcome to the KEI Observation Deck for March 27.
Wordtracker.com is a powerful window on the world of human searching behavior. Used properly, Wordtracker will open up complete avenues of discovery to reveal what it is that people are doing on the Internet.
What is it that your ideal target audience wants to know? Here on the KEI Observation Deck we'll give you a few free tips every day. We'll encourage you to think laterally about the appropriate topics for any given Web site and offer you examples of highly effective keyword phrases (defined as keywords that are in real use by searchers, but not too competitive).
Wordtracker KEI Observations for March 27:
(Courtesy of Wordtracker's support team)
Remember:
A KEI value of 100 can represent a fair to good opportunity
A KEI value of 400 can represent an excellent opportunity
The higher the KEI, the better the window of opportunity.
Here are a few questions people have been asking on Google searches:
General topics of interest:
"10 Reasons against Capital Punishment" - KEI 7400.333
"Reasons against Capital Punishment" - KEI 1738.132
"Reasons to Ban Smoking in Restaurants" - KEI 961.000
"Banned Book Reasons" - KEI 2080.333
Lateral Thinking for a health related Web site? Let's look...
Topics of interest for a health related Web site:
NOTE: Some these searches are obviously by people who are researching something about their health or medical condition (possibly before they consult a Doctor?)
"Nose Bleeding Reasons" KEI 2401
"mammogram call back reasons" KEI 961
"Reasons for Low Platelet Count" KEI 841
Drop by the KEI Observation Deck for more KEI observations each
day. Or you can open your own Wordtracker.com and research as many
hot topics as you wish right now.
Disclaimer: The keyword observations here are supplied "as is" with the intention of introducing you to the tremendous power of Wordtracker's member database. Results may vary depending on your skill level and understanding of how to perform proper optimization.
These Keyword Research tips, observations and suggestions
are Copyright 2005 Search Engine Workshops. All rights reserved.
Posted by John at 06:56 AM | Comments (0)
March 26, 2005
Wordtracker KEI Observation Deck - March 26
What is the KEI Observation Deck? (Courtesy of Wordtracker Support)
The KEI (Keyword Effectiveness Index) Observation Deck is a new idea I am testing for our blog. Last night on World Talk Radio, I shared some great information about Wordtracker keyword research to help people understand some easy ways to get the very best keyword "windows of opportunity" out of Wordtracker's database very quickly.
The KEI Observation Deck is brought to you by the wonderful folks at Wordtracker support. Tune in right here each day for a few hot topics with high KEI on all different subjects and topics. According to Wordtracker, the higher the KEI value is for a phrase, the bigger the window of opportunity is for finding a phrase that is in fair to high usage BUT also has lower competition.
A KEI value of 100 can represent a fair to good opportunity
A KEI value of 400 can represent an excellent opportunity
The higher the KEI, the better the window of opportunity.
The KEI Observation Deck for March 26, 2005
Today's hot KEI keyword phrase observation:
"semi-permanent makeup prices" - KEI 4,556.250 Competition 4
Other Quick Observations for today:
Let's observe a few common questions that people are asking in their searches on Google with the KEI value:
"WHO Makes 17 HMR Rifles" KEI 1849
"what makes skiers so aerodynamic" KEI 1089 Competition: 0
"What Makes Good Navigation on a Website" KEI 729 Competition: 1
"Who makes the best rifle sling" KEI 729 Competition: 0
"what makes leaves turn colors in the fall hypotheses" - KEI 289
"Who makes the best document paper shredder" - KEI 289
"WHO Makes the Best Leaf Blower" - KEI 147
If you have enjoyed these keyword observations today courtesy of
Wordtracker.com then sign up for a members account and you can easily
find many other keyword phrase suggestions appropriate for YOUR
Web site.
Do you need help to find GREAT keyword phrases fast?
Try using a little Wordtracker Magic!
Do you want to listen to some FREE Wordtracker Magic audio Tips?
Drop by again tomorrow for another view and a few more observations
from the "KEI Observation Deck" right here on our Blog at
Search Engine Workshops.
Disclaimer: The keyword observations here are supplied "as is" with the intention of introducing you to the tremendous power of Wordtracker's member database. Results may vary depending on your skill level and understanding of how to perform proper optimization.
These Keyword Research tips, observations and suggestions
are Copyright 2005 Search Engine Workshops. All rights reserved.
Posted by John at 09:08 AM | Comments (0)
March 24, 2005
John Alexander on World Talk Radio LIVE Friday March 25
TOPIC: Wordtracker tips and techniques on Friday March 25
Location: Live Interview with John Alexander on World Talk Radio
Time: March 25 at 8:00PM-9:00PM EST or 5:00PM-6:00PM PST
Tune in at this URL tomorrow (Friday):
http://www.worldtalkradio.com/archive.asp?aid=3682
John Alexander will be sharing tips and techniques for getting the very best information out of Wordtracker and explaining how you can identify powerful "windows of opportunity" in mere minutes. The topic is keyword research and behavioral research at it's best.
Tune for this live talk on Wordtracker research featuring the
author of Wordtracker Magic.
Posted by John at 10:12 AM | Comments (0)
March 23, 2005
What does Johnny Depp have in common with these people?
Question: What does Johnny Depp have in common with each of the following people?
Johnny Depp
George Washington
Spongebob (You know the cartoon guy)
Ray Charles
and Martha Stewart
This is not a joke but all of these people have one thing in common. Can you guess what it might be?
To make things even tougher here are even more people who similarly have one thing in common with Johnny Dep, George Washington, Spongebob, Ray Charles and Martha Stewart.
What have these 5 people (above) got in common with the following people:
Howard Stern
Elvis Presly
Janet Jackson
The Beatles
Marilyn Manson
and britney spears?
This list of people sound like they could not possibly have anything in common with each other but you're wrong. They have one point (that is rather interesting) in common. Did you guess what it was? Okay I will tell you. Each of these peoples names are within the top 500 searches conducted on the Internet within the last 60 days according to the data collected in Wordtracker.
Wordtracker (as you may know) is one of my favourite keyword research tools. If you would like to study the MOST searched for keywords, as well as find wonderful "windows of opportunity" for attracting traffic to your Web site, Wordtracker is a powerful resource.
In the members area, you can study the top most searched for terms being searched for the major search engines like Google, MSN and Yahoo as well as many others. You can also purchase a killer report of the top 20,000 most popular keywords within the last 60 days.
Also, if you have not listened to my unique tips on how to gain the very best data from Wordtracker in just seconds, I have free Wordtracker audio tips you can listen to right on your own computer. I explain step by step how to extract the best keywords and phrases in these short little audio lessons that are only 3 minutes each to listen to.
There is nothing so fascinating as studying the searching behaviors of your "ideal buying audience" then you can build extremely effective strategies to attract the right audience to your Web site.
Posted by John at 10:54 AM | Comments (0)
March 22, 2005
SEO Skill building in Sunny California April 18-22
As you may know, we are teaching some great SEO strategies at our next 5-Day SEO Mastery Workshop scheduled for April 18 - 22.
These are our most popular 5-Day Workshops which include training in all the basic essentials as well as instruction in advanced topics including topics like Advanced Behavioral research, Latent Semantic Indexing strategies and everything you need to get your SEO skills right up to speed.
If you are are feeling like taking a little break in April, then grab your laptop and come to sunny California. Take your SEO skills to the next level, be sure to act now as this class is beginning to fill.
Registration is here:
http://www.searchengineworkshops.com/registration.html
If you cannot wait for April to begin building your SEO skills then check out our current live instructional chats online this week at the World Resource Center for Search Engine Marketers.
Here's the current instructional SEO chat line up of topics for the remainder of this week:
Wednesday, March 23
Link Analysis Strategy and Tools - a client\'s link analysis will
be presented, along with commentary
(Word Document will accompany the chat)
Led by Marshall Sponder
7:00 p.m. PST; 10:00 p.m. EST; 3:00 a.m. UK
Professional SEO Chat
Side Note: Have you got Marshall Sponder's excellent PDF report on e-metrics yet? You can download it free from here: (it's FREE!)
http://www.searchengineworkshops.com/articles/e-metrics.html
Thursday, March 24
Optimizing PDFs for the Web
Led by Marie Coggin
8:00 a.m. PST; 11:00 a.m. EST; 4:00 p.m. UK
Conference Room #1
Thursday, March 24
The Power of Article Writing
Led by Robin Nobles
Noon PST; 3:00 p.m. EST; 8:00 p.m. UK
Conference Room #4
Friday, March 25
Lateral Thinking Revelations for Affiliate Marketers
Led by John Alexander
8:00 a.m. PST; 11:00 a.m. EST; 4:00 p.m. UK
Professional Chat
Tuesday, March 29
Creating Custom 404 Pages
Led by Dave Barry
Noon PST; 3:00 p.m. EST; 8:00 p.m. UK
Advanced Chat
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Do you need access to these and all the other live training chats?
Join the World Resource Center here at http://www.sew-wrc.com
If you are taking one of our SEO courses online, you'll already have
access to all of these chats as part of your SEO training.
http://www.onlinewebtraining.com
Posted by John at 11:25 AM | Comments (0)
March 20, 2005
New article just added - Smarter writing styles
Greetings to everyone. We've just added a brand new article to our free article library today. It's called:
Dialogue with your Web Visitors through smarter writing styles
By John Alexander
Have you ever wanted to write more effective sales copy?
If you have ever wished you could convert more of your Web site visitors into actual sales, then let's examine some superior ways to accomplish just exactly how it's done. Let's talk about working with smarter Web copy that can make a difference. In a minute I want to come back to give you some examples, but let's talk about that word "dialogue."
We know that the term "dialogue" is really more correctly thought of as the dictionary describes:
"A conversation spoken between two or more people." If you look up synonyms for the word "dialogue" as a noun, you'll find a lot of terms that focus on "vocal expression" or "utterance" or "verbalization" in some aspect.
So why do I use the term "dialogue" in terms of writing Web copy? It's the best term I can think of to describe what I like to think of as the "flow of conversation" or nearly like writing your copy as though it was... < Continue reading about smarter writing here >
Posted by John at 11:00 AM | Comments (0)
March 19, 2005
Have you tried KartOO the Visual Meta Crawler?
Here is a Meta search engine that's takes a little different approach in delivering up it's results. As soon as you launch a search, Kartoo analyses your request and then questions the most relevant engines, it selects the most appropriate sites and places them on a map.
On mousing over the map, you can see how pages are linked together with other related sites. When you move the pointer over these pages, various keywords are "illuminated" and a brief description of the site appears on the left side of the screen.
You can refine your search from there by clicking on different subjects. You can also ask KartOO a question (remember to use a question mark.)
Can you submit your Web site to KartOO? Actually, No you can't. Remember that KartOO is a meta-search engine, so the registration of your site must be performed directly on the different search engines.
Of course if you are already ranking well for your important keywords then chances are you will already be found on KartOO too.
KartOO is kind of a fun meta-search engine that displays details a little differently and it's interesting to see how results relate to one another on the map.
Give the KartOO Visual Meta-search a try right here:
http://www.kartoo.com
That's all for now.
John Alexander
Posted by John at 09:36 AM | Comments (0)