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March 30, 2005
KEI Obsevation Deck March 30
Quite some time ago Robin Nobles wrote an article based on a strategy to attract the ideal buying audience into a site for baby furniture or a Web site selling baby strollers for example.
The thrust of the article was to point out that most baby stores or retailers are selling to the "soon to be" parents and so it was fascinating to see how "soon to be" parents were using the Internet to discover a possible name for their new child. People were attracted to a Web site where they could research a list of baby names or even the meanings of baby names.
While the term "baby names" still has a KEI value of 318.223
the competition has risen signifantly from when I first wrote that article. It's still a fair term if you don't mind competing a little bit. Remember that you need to deliver what you are optimizing for and don't disappoint your searchers. If they are searching for "Baby Names" that's what you need to give them. Then you could add in some other ads for appropriate products.
Here is that original article if you wish to read it.
Let's take the KEI temperature of some alternative terms and see if we can't find some higher window of opportunity:
KEI Observation Deck for Wednesday March 30:
"baby names" KEI 318.223
"meanings of baby names" KEI 312.398
And here is a clear cut opportunity:
"Baby Names List" KEI 4087.135 (Excellent opportunity)
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On a side note, if you were working on promoting a children's
toy store, or perhaps children's books, here is something that people are really searching for:
"Care Bears Names" KEI 1972.321
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Just another quick view from the KEI Observation Deck here at Search Engine Workshops.com and courtesy of the friendly Wordtracker support department.
Don't forget to drop by Wordtracker.com and join the member area.
You can do some quick and easy discoveries yourself in just minutes, by following the Wordtracker Magic formula.
Drop by again soon for more high KEI tips and observations.
Best regards,
John Alexander
Posted by John at March 30, 2005 10:39 AM