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April 29, 2005
KEI Observations for Affiliate Marketers - April 29
KEI Observation Deck - April 29
By John Alexander of Search Engine Workshops
We know that people use the major search engines every day as a tool to research a multitude of interests. The key to great Internet marketing is understanding the demand for information and being able to also determine where the best "windows of opportunity" are for keyword phrases which are being searched on major engines. Ideally, you want phrases in fair to high use, but with low competition counts.
Solid keyword research mixed with SEO skills is your key to great Internet Marketing. Just so you know, our definition of SEO is not about trying to gain visibility by "tricking" or "fooling" the search engines. There is NEVER any need to try to fool search engines. Instead, we teach our students how to build true relevency into their pages of valuable content. All you are really doing is researching what a marketplace of searchers want, then you are helping them find what they are looking for. All that any search engine really wants to provide, are relevant search results for searchers. All any searcher really wants, is valuable information on the topic of which they are seeking.
Using a tool like Wordtracker can be your "window on the world" of your ideal audience's searching behaviours. The challenge is to move beyond "keyword research" and explore the realm of "search behavior."
I describe my favourite methods for performing Wordtracker Magic in my e-book of the same name.
KEI means "Keyword Effectiveness Index."
For the sake of today's observations, I'll explain that a KEI value of 100 can represent a fair phrase. A KEI value of 400 or higher can represent and excellent phrase. The principle is simple. The higher the KEI value, the more often you find phrases with huge "windows of opportunity." By this I mean HIGH usage and LOW competition. The strength of Wordtracker is that you can use it to tap into extraordinary phrases with high KEI values much higher than 400.
Wordtracker Magic is my simple system by which I show you how to extract huge KEI values from Wordtracker's member area (Yes, you need to be a member of Wordtracker to do this), but you'll find some wonderful trends often in just minutes. With practice, you can gain insights sometimes in just seconds.
Each day, I write a few KEI keyword observations that I pick up in usually 3 to 5 minutes. Today, I took a little longer (14 minutes) but here are just a few observations which you can take advantadge of courtsey of Wordtracker and Search Engine Workshops.
Okay, on with the KEI Observation Deck for April 29
Of possible interest to affiliate marketers?
"sharp fax refills" KEI 1420.4
"hellboy toys statues" KEI 1320.0
Now let's voyage on into the interest of phrases related to coupons:
Check out some of these KEI values!
"Babies R Us coupons" KEI 251.0
"Babies R US in Store Coupons" KEI 6883.5
"Toys R Us coupons" KEI 448.00
"National Rent-a-Car coupons" KEI 5229.8
"Saks Fifth Avenue coupons" KEI 5562.4
(Only 58 competing pages for this exact phrase!)
"Bloomingdales coupons" KEI 11203.0
(Only 39 competing pages!)
These are only a handful of observations based on coupon related
phrases that I spotted in just seconds. There are at least 25 of
them with KEI values well into the hundreds and even thousands.
Drop by Wordtracker and check them out for yourself!
Okay, now we'll shift gears and explore a few behaviors based on
questions that people want answered. Perhaps you have solutions
for these audiences.
Here's just a few observations people seem
to want to know about:
"When Will I Receive My Tax Refund" KEI 611.0
"When Does Daylight Savings Time Occur" KEI 6533.0
"When Do We Put the Clocks Back" KEI 2422.5
For all of you historical interest optimizers:
"Why Was Alexander the Great So Great" KEI 1008.2
For any oceanographers:
"When Do Sharks Mate" KEI 7396.0
Okay, that's about it for today. Not bad I suppose, considering it took about 14 minutes of research. I hope you enjoyed the few observation posted today.
Finally, I'll just mention a few other quick resources:
Listen to an Interview where I talk about Wordtracker on
World Talk Radio's E-marketing talk show.
Listen to a series of short little 3 minute step by step
Wordtracjer Magic audio tips for free:
Check out a whole series of our Wordtracker articles and tutorials:
http://www.searchengineworkshops.com/wordtracker.html
Check out a few of our upcoming LIVE SEO Mastery Workshop dates
where we will work with you in a hands-on workshop to teach you the whole spectrum of SEO marketing skills in just a few days.
Upcoming SEO Workshop Dates are here.
Be sure to drop by again soon for more KEI observations and tips courtesy of your friendly Wordtracker support team. We wish you the very greatest continued success in your online visibility and promotions.
Highest regards
John Alexander
http://www.searchengineworkshops.com
john@searchengineworkshops.com
Posted by John at April 29, 2005 08:29 AM