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April 02, 2005
KEI Observation Deck April 2
The KEI Observation Deck is brought to you by the wonderful folks at Wordtracker support. Tune in right here each day for a few hot topics with high KEI on all different subjects and topics. According to Wordtracker, the higher the KEI value is for a phrase, the bigger the window of opportunity is for finding a phrase that is in fair to high usage BUT also has lower competition.
A KEI value of 100 can represent a fair to good opportunity
A KEI value of 400 can represent an excellent opportunity
The higher the KEI, the better the window of opportunity.
Welcome to some more high KEI observations today:
Question:
Hello,
I operate a Web site related to photography and for photographers.
I am going through a list of high KEI phrases that I found maybe a month ago. Before I optimize pages at my Web site with these terms, I am doublechecking their KEI at Wordtracker. Many of the terms that were pure gold just a month ago have now dropped low or even off the map completely. If it takes a search engine up to two months to find a new page, and the term drops within a month, what's the point?
Thanks,
Jim
ANSWER:
Hi Jim,
Thank you for your question. First of all, never get discouraged. While it's true that some terms can change quickly, it's also true that some terms change much slower and some terms never seem to change at all. Also remember that Wordtracker is only a small window on the world of your customers "searching behavior." It does NOT reveal all...but it reveals much more than most people realize.
In a minute, I'll give you an example how you might try finding astronomically high KEI phrases to attract your audience.
My objective in answering your question is not to just give you all of the answers, but I want to encourage you and demonstrate to you how you can dig enourmously compelling things out of Wordtracker. I'll get back to this in just a minute.
About using KEI:
Remember that choosing high KEI terms is an easy way to go about picking up low hanging fruit, but also remember that as you grow your skills, you should become quite comfortable competing for more competitive terms, with practice and experience. Don't let KEI be the only criteria for making your decision.
Our biggest challenge is to learn to stop thinking of keywords and begin thinking about "behaviours." We must stop thinking about all of the average keywords everyone else is thinking about and begin to try and expand our scope.
Quick ideas and an exercise:
Who is your target audience? Photographers and people who like to take pictures, right? Photo enthusiasts for example, care much more about their craft than just the surface keywords that come to mind.
Photography, pictures, photos, photo tips, and all this type of thing. Here is how I would explore it and let's actually go hunting for some terms in Wordtracker, but we'll go after very high KEI to start.
Lateral thinking:
What are photographers interested in? What topics interest them. Okay, I need film or I might be interested in specific types of photography. Let's just choose an element or component of interest to our audience and explore.
Strategy:
I'm going to use a little Wordtracker Magic and come up with 4 or 5 ideas that I could add into my site. For this example I'm going to think not about my Web site's objectives, I want to think about my audience so I've decided to create some content around a topic that should be dear to most professional and amateur photographers.
Let's stop thinking about all the buzz words and see what people are doing concerning a "lens" for their cameras. Maybe you're thinking...but I don't sell lenses on my Web site. No, but let's just have a quick look.
Based On Google in Wordtracker's Comprehensive Research: (Here are a few ideas I just tapped into)
I'm not really a photographer personally, but these terms might make more sense to you:
"17 55mm lens nikon" KEI 1800.
"1 adapter e lens olympus" KEI 3844.
"180mm lens nikon review" KEI 4050.
"canon lens for eos 20d" KEI 4761.
"20mm lens nikon review" KEI 5618
"17 20d 85 canon eos lens" KEI 19,208.
"300mm lens nikon review" KEI 22,684
(230 searches in last 60 days)
"d70 lens macro nikon" KEI 50,081
(241 searches in the last 60 days)
"best d70 lens nikon" KEI 19602.
(198 searches in the last 60 days)
Okay, these are just a few ideas. I'd write the reviews and add them to your Web site.
Will the KEI values change? Perhaps, but these are lenses that photographers want to know about, so why should they not learn about them from you or from your Web site? You could even join an affiliate program and sell the lenses for a monthly commission.
Okay, maybe you don't want to work with affiliate marketing or actually sell the lenses and earn a monthly commission, but it sure is a thought.
How much will the KEI change on these? It's safe to say that the demand will go up and the terms will become more competitive as long as photographers are interested in reading reviews on these products (and other people discover the demand).
I think these phrases would be worth working on and for the time being, they're not competitive at all. You can look up the numbers yourself, but there are probably at least another 15 other phrases around lenses (with KEI over 400) that you could build content for, to attract some people in on a fairly consistant basis.
Also remember that your success with "reviews" is dependant on writing really good, useful content for the readers.
If you want some more tips on thinking outside of the box, you might also enjoy the recent tips I gave on World Talk Radio.
You can listen to the audio of it here: http://www.searchengineworkshops.com/articles/talk-show.html
There are many other things you could explore too. Just practice going beyond the normal keywords that we all have in our minds and practice digging for behaviors. Be greatly encouraged and get the best out of Wordtracker. I don't think you can ever run out of promotional ideas using Wordtracker in this fashion.
I hope this helps.
Come back again soon for some more high KEI observations.
Best regards
John Alexander
john@searchengineworkshops.com
www.searchengineworkshops.com
Come join Robin Nobles and I when we visit near San Jose and the Silicon valley this month. We'll be teaching you the complete process of optimization and showing you step by step how to gain maximum visibility for your Web site.
Come to our SEO Mastery Workshop & certification program and
we'll help you get your SEO skills right up to date. We'll be staying
at the lovely Biltmore Hotel & Suites.
Details: http://www.searchengineworkshops.com
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Posted by John at April 2, 2005 02:31 PM