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April 14, 2005
Wordtracker KEI Observation Deck April 14
Question:
"John, can I ask you what the mathematical formula for KEI (Keyword Effectiveness Index" is?"
Thanks
J.B.
Answer:
Dear J.B.
The KEI equation was developed by a respected Search Engine Marketer by the name of Sumantra Roy, of 1st Search Ranking who has kindly allowed Wordtracker to incorporate the KEI (Keyword Effectiveness Index) into Wordtracker.
If you want a detailed breakdown of the equation, it is posted in the members area of Wordtracker, just click on any of the terms at the top of the chart for a detailed explanation which is quite technical for those of you who love mathematics.
John
In laymens terms, look for the keywords near the top. The higher the KEI value, the more popular your keywords are, and the less competition they will have. Which means you have a better chance of getting to the top with even just some very basic optimization.
KEI is not perfect, it is just a mathematical formula. But used to it's fullest effect, it is one of the most powerful keys to accessing the best information, in a lightning quick fashion.
The beauty of KEI when performing Wordtracker research is, that you can let it reveal to you, exactly what an audience is looking for. But more than this, it shows you extraordinary "windows of opportunity" that others may not know even exists. It also may show you how some people are trying optimize for tremendously competitive phrases (in some cases that hardly anyone is even searching for).
Wordtracker is your window on the world of public searching behaviors.
I don't have to tell most of our readers how big of a fan I am of Wordtracker because it's one of the biggest secrets to success. It's a major key to doing the job correctly, the first time.
You don't even need to understand mathematics to use it. What I encourage our students to do, is exercise their lateral thinking skills each time they go in searching for keywords. Begin to open up and expand to a fuller spectrum of examining search behaviors.
Follow the guidelines I give in my e-guide Wordtracker Magic and you can instantly tap into tremendous potential very quickily (in just minutes.) With a little practice, you'll be discovering all kinds of great things.
Wordtracker KEI Observation Deck April 14
Okay, here are a few high KEI values phrases I grabbed (in just under 4 minutes.)
What do searchers want to know???
Possibly ideal for a clothing store:
"Ways to Make Your Own Clothes" KEI 3022.
Possibly for a relationship or dating Web site:
"Ways to Tell a Guy Likes You" KEI 4320.
"Creative Ways to Ask Guys to Dances" KEI 1225
"Special Things to Do for Your Boyfriend" KEI 2116.
Possibly for a stationery outlet:
"Free Printable Things to Do List" KEI 1156.
"Things to Do on New Years Eve" KEI 821.
Possibly for a REALTOR Web site:
"25 Best Places to Raise a Family" KEI 441.
Possibly for a Hotel or Motel located in Nashville!
"nashville tn places to stay" KEI 1323
Are we having any fun yet?
Please drop in again soon for more wonderful KEI Observations from
your friendly Wordtracker support team.
Wishing you the very best of continued success!
Highest regards,
John Alexander
Search Engine Workshops
PS: For any of our Bay area readers, it's last chance to sign up
for our 5-Day SEO Mastery Workshop in San Jose.
April 18 - 22
DETAILS: http://www.searchengineworkshops.com/registration.html
We'll look forward to working with you all next week in person.
Posted by John at April 14, 2005 02:07 PM