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May 29, 2005
Wordtracker Magic Q & A May 29
Question:
I've read your book Wordtracker Magic a few times then only I "got it" on how to think laterally when doing keyword research at wordtracker.
Answer:
Excellent! It should open many windows of opportunity as you practice researching behavior using this method.
Question:
How about if the key phrase has low KEI low competition but highly searched? Would you still consider it?
Answer:
Absolutely. The only difference is that you are going to have to use more optimization in order to compete, if you are going after a phrase that is highly competitive.
But think about it. For example, I am very comfortable competing for a phrase that has 100,000 competing pages, but if I see something I want, I am prepared to and able to compete with even a million competing pages and win. It's a lot more work but there is not a thing wrong with that.
Question:
So what is the difference?
Answer:
The difference is that I must work a little harder and optimize a little better than all those other competing pages.
You can do it, but my point is that with a little lateral thinking, you can come up with extraordinary potential by NOT doing exactly what everyone else is doing. After all, you are wiser to spend your time creating actual valuable content rather than "laboring" for placement. Does that make sense? Why stress over rankings and fighting the competition when there are awesome trends and opportunities just laying all over the place that many Webmasters don't even see or know exist?
So yes, you can climb the tree to go after "high hanging fruit" if you wish. It just takes a little more optimization work and you need to exercise solid optimization skills. The most important aspect, is creating really useful, high value content. Something that is of legitimate value for your reader. That's where many people need to labor and work harder. Instead, some people get it backwards. They are creating lower quality content and spending all their time trying to optimize or basically fiddling with code. This can be a waste of valuable time. Always focus on building quality content that is of true use and interest to your visitors.
Question:
You mentioned earlier that you only use 1 keyphrase per page/article, right? I take it that I can use more than 1 when I write content for that page/article.
Answer:
No. I highly recommend that while you are just learning, you need stick to 1 researched phrase per article. That's one of the biggest errors that we see new SEOs make. They try optimizing for too many various topics on one page and nulify the focus instead of spreading their researched topics throughout the Web site.
My partner Robin Nobles is famous for her training quote "FOCUS, FOCUS, FOCUS" when she teaches our students. It's quite true.
Also make sure you are creating high value, genuinely useful content for your visitors too. The resaon you need excellent focus is if you expect to optimize successfully especially for those lower KEI valued phrases.
Question:
Where can I learn more about SEO skills if I cannot travel to your SEO Workshop?
Have you ever studied optimization principles in a professional training environment? These are essential skills and they will make a difference in your comfort level and ability. We teach our 5-Day Workshop at www.searchengineworkshops.com.
However, if you cannot travel to a workshop, you may want to study and build your SEO skills through our SEO Training courses.
Here is what's included in the basic course:
Here is what's included in the advanced course:
Perhaps someday you may decide to attend one of our future SEO Workshops or perhaps we may meet in an instructional chat if you take studies at www.OnlineWebTraining.com . We have live instructional chats every week as part of the student training there, on all types of topics.
Thank you again for purchasing Wordtracker Magic and I hope that it will bless your keyword research efforts and help you in many ways.
Take good care and thanks for taking time to write.
Highest regards,
John Alexander
john@searchengineworkshops.com
http://www.searchengineworkshops.com
Like the only REAL magic; the magic of knowledge.
Posted by John at May 29, 2005 11:32 AM