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June 06, 2005
KEI Observations posted on technology related topics
Welcome back to the KEI Observation Deck on June 6.
Let's have a look at a few topical phrases with KEI values above 400 or higher. The topic today...technology.
"print inspection technology" KEI 576.0
"32mm technology" KEI 833.0
"32mm fastening technology" KEI 10,241.0
"portuguese legal technical translator" 14,210.6
Plus check out a few of these phrases:
"electrospinning machinery" KEI 625.0
and one interesting tidbit for bike shops or affiliate marketers:
"motorcycle turn signal mirrors" KEI 1280
Question: John, where do you find these keyword phrases?
Answer: I use an extraordinary tool called Wordtracker.
Question: How do you find these niche phrases with high potential yet such low competition?
Answer: I like to use Wordtracker to research human search behaviors. Instead of just doing "keyword research" I like to literally use Wordtracker as a tool for exploring search behaviors and niche searching interests.
Question: Don't you think that eventually you may run out of effective keyword combinations? Won't everyone eventually all be searching for the exact same phrases?
Answer: Actually, the magic is in getting outside of the "keyword hunt" mindset. Everytime someone does a search on a search engine, there are often trends that are left behind for you to discover. That's the beauty of Wordtracker. There are literally trails of gold laying all over just waiting for you to discover. Many of these opportunities are just laying about undisturbed, because most Webmasters limit themselves to the traditional hunt for keywords. Keyword research is essential to do when we begin to study SEO. To the same degree, behavioral research is even a greater eye-opener and very telling about the needs of your ideal buying audience(s).
Question: Is Wordtracker not just a tool for researching keywords for Web page optimization?
Answer: Wordtracker is NOT merely a "keyword research" tool.
Sure it can be used very effectively used for keyword research for SEO. But with practice, it can also be used as your window on literally the world's "searching behavior."
Once people realize this, it increases the scope and value of Wordtracker by at least 1000 times to every kind of marketing professional. After all, why not use Wordtracker to begin doing research for your next media release or press release to go out through the major news feeds?
Listen to a few free Wordtracker audio tips
Here are a couple of other recent articles:
12 Tips to help build the foundation for a new SEO career
Fresh thinking About Your Blog can turn your new ideas into action
Drop by again soon for more keyword observations.
Best regards
John Alexander
Posted by John at June 6, 2005 01:09 PM