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June 24, 2005
KEI Observation Deck : Wordtracker Chat Transcript
Welcome to the KEI Observation Deck for June 24
The subject today is relating to "photography." But instead of merely posting a few photographic related keywords, I'd like to share with you a little instructional chat that was conducted yesterday.
These live instructional chats are conducted weekly on a variety of SEO related topics and access to attend the live chats comes with the purchase of any one of our SEO training courses at Online Web Training. Anyway, I hope you enjoy today's chat transcript from yesterday's conversation.
Read on...
Jalexander has entered Advanced Chats
Jalexander says Today, we'll spend some time exploring alternative ways of attracting traffic to a photography related Web site.
Jalexander says Of course the techniqies I am sharing to find some appropriate keyword phrases are in line with my series of Wordtracker Magic audio tips. If you have not listened to this series of short 3 minute tips, you can find them right here for free.
Jalexander says The key is not in testing the exact keyword phrase you may have in mind, but you need to use Wordtracker as a "tool of exploration" in order to identify the best niche phrases. Ideally you want to find phrases that relate to the traditional photography enthusuiast and the question I like to ask myself, is this...
What are the the conditions and interests that surround your ideal target audience (which we assume are photographers) when they do business with you?
For the sake of this exercise we'll avoid the most commomn phrases that deal with photography and we'll try to drill down to the "interests" of photographers.
Jalexander says Of course there are amateur photographers and there are professionals. I like to start by identifing those keyword niche phrases that are actually being used but have low competition.
By now you'll probably recognize that these are phrases with high KEI (Keyword Effectiveness Index) values of at least 100. But always remember, that the lower KEI phrases are good game too (if you are having trouble finding higher values.)
Jalexander says The only difference between a high KEI value of 100 or higher....and a lower KEI value of under 100...is that the lower KEI phrase will require much more work to obtain the high ranking for. But it still can be done. You just need to work a little harder and use more influences to get there.
We want to explore terms that are not really related to keywords which are already in our minds, but we want to explore interests of "photographers" (either amateur or professional)
Jalexander says Let's take it a step further. Could you possibly create a tutorial or provide articles in relation to any of the following ideas?
Jalexander says Please remember that as I write this, I am not a photographer myself, but I'll throw in just a few suggestions which might be researched further using Wordtrackers powerful comprehensive search.
Why comprehensive search? I like it because of it's capability to left and right word stemming..In other words, we can put a single word in and determine how that word is being used in the best phrase combinations....but best of all, it's fairly quick.
Jalexander says We'll talk about photography in just a second....but here's a couple of thoughts to understand.
Jalexander says Where does the "magic" really exist in these "Wordtracker magic" research strategies? I'll explain.
There are really 2 important elements that make all the difference.
1. Being able to quickly explore thousands of potential phrases based on a specific root word and then let Wordtracker instantly sort that mess out and bring the highest KEI phrases to the top of the list.
2. But the real magic, is in how you think and explore your "buying audiences" searching behavior.
Jalexander says Lateral thinking or to think wholy about your ideal buying audience and their needs and interests.
Ask yourself if you can identify any trends that already exists?
IMPORTANT: When you currently make "photography related sales" on your Web site, think about what conditions exist in the life of your user in order for them to make that purchase? Once you understand what those conditions might be....are their other needs that might logically fall into order.
Jalexander says Here are a few questions related to photography that might trigger specific "root words" in your mind. Just suggestions for a starting place.
Jalexander says I don't want you to answer me on these questions....just let them stir up your thinking.
Do "professional" photographers still develop their own photos?
If they do, you might consider doing some searches on the correct or brand names for those chemicals used for development.
Jalexander says What niche interests are there for specific types of photographers? From Wild life to still life to commercial arts to beginners courses there are many types of interests, right?
What solutions do photographers need that they currently are having a difficult time finding online?
Are some photographers interested in "How to create special effects?" Or what about other topics related to proper "lighting" or perhaps for example "romantic lighting" for wedding photographers. What types of charts or resources might a photo enthusiast find useful?
The magic is in putting on your photographers hat and thinking like they think, when you use Wordtracker to go exploring their search interests and trends.
Just a few quick observations from Wordtracker now and a few tips....
These are just quick observations from Wordtracker which may or may not be ideas for content that could feed the need...
Halloween is coming up so think about building some top ranking pages now to be in position for October as well as other seasonal interests...
This may not be perfect...but just an example...
The keyword phrase "Scary Optical Illusions" on Google has KEI 407.2
The term according to Wordtracker's database, has been searched for 529 times within the last 60 days. My guess is it will pull much more traffic for 30 days in October.
How can you make it relate? Are their people that would be interested in learning effects photography...? No sure, but could be worth a try.
Then there are ideas around accessories or relating to how to use accessories...
Photographic terms such as:
"digital camera cable release" only has 15 competing pages for that exact phrase on Google. Not a high KEI but probably could be easy to work with.
What about photographers who "know" exactly what they are looking for...
"fuji s7000 3x telephoto lens" KEI 169 only one competing page on Google
I can hear someone say...I don't sell that product? But why not start an affiliate program and take a commission from someone who will sell it and ship it for you. Check out http://www.cj.com
I have no idea what some of these are, but someone knows what they're looking for...
"panasonic telephoto fz20" KEI 112.5 only 2 competing pages on Google
Okay and here's another one for the accessories department that looks good...
"SLR hand strap" KEI 225
Maybe someone doing some price comparrisons? Not sure, but might be worth testing..."cannon slr EF prices" KEI 169
Those are just a few suggestions extracted from Wordtracker's comprehensive search. With a little more lateral thinking you could come up with many more interests, but one other suggestion or tip you might try....
If you have a glossary of photographic terms (everyday jargon used by the photo enthusiast) you could aso explore these in Wordtracker's comprehensive search as individual root words. I expect you'd find loads more phrases to help you determine where everyone's interests may be.
Jalexander says If you make a list of certain types of high tech accessories, batteries and also consider those niche areas of information that could also be used as a resource to photographers.
There are always more opportunities to discover in Wordtracker if you can put on a photographer's hat and think like they think.
Jalexander says Use Wordtracker to focus in on those narrow niches and then create content that feeds those needs of those searchers.
I hope that makes good sense and I hope you find these tips helpful. Wordtracker is like a window on the world of searching behavior.
mariposa says thanks for the great tips John
bphoto says Yes, thanks John!
Thank you for coming to chat today, I wish you all the very best of success. Remember to listen in on these Wordtracker Magic tips at:
http://www.searchengineworkshops.com/articles/audiomagic.html
John Alexander says I'll look forward to seeing you all next time.
---------------End of Chat Transcript--------------
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Best regards
John Alexander
Posted by John at June 24, 2005 10:42 AM