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June 30, 2005
KEI Observations for things related to "control"
Welcome to the KEI Observation Deck for June 30, 2005
How has your keyword research been coming along? Have you tried picking a random topic to use in Wordtracker's comprehensive search feature? What's behind the strength of this awesome tool? The simple right and left word stemming that has the effect of drilling down on people's topics of interest and indeed, revealing right down to the exact phrases they are using within real time on the major search engines in the last 60 days.
What's that you say? That's right you heard correctly. Wordtracker's data is fresh within the last 60 days. It's updated weekly on a rolling 8 week cycle. It still only a small percentage of the searching activity on the Web and yet those three hundred and fifty million (plus) results are a huge, enormous window on your buying audiences searching behaviour. Wordtracker is your window on the world's "search behaviour" and with a little touch of magic, you can discover "trails of gold" based upon the freshest trends left behind from those searches on the major search engines.
Tips to remember:
Wordtracker says that a "good phrase" has a KEI of about 100 and that an excellent phrase has a KEI of 400. So let's start at the top with phrases at 400 KEI and quickly extract a few much higher phrases.
Rule of thumb: The higher the KEI, the bigger the window of opportunity. We are after important phrases that are fair to high usage (really being used in searches) that also possess extremely low compete counts. The higher the KEI value, the bigger the gap and the less hard you have to labor at optimization.
You've heard me say it before and I'll say it again, rather than labouring after first level phrases and competing with millions of pages, why not go after the niche money phrases. I still believe in doing hard work, but let your work be focused on creating original, high quality content that is genuinely useful to your visitors. Create content you can be proud of that actually serves some purpose and merits value.
You can still compete for those competitive phrase if you wish. It just means you'll need to work a little harder. Sure you can do it, but why not grab the gold that is just laying around that is much easier to grab "low hanging fruit?" It's good business and you can focus all of your energy on creating original top quality content and then with some mild optimization, it's yours.
Okay, on with today's topic of possible high performance, niche phrases with KEI (Keyword Effectiveness Index) values of at least 400 or higher.
Here we go: the topic is anything to do with "control."
"morse throttle controls and hardware" KEI 625.0
"amc emission controls" KEI 784.0
"training instrumentation and controls" KEI 1083.0
"supplychain audit controls" KEI 1764.0
Remember I mentioned to keep an open mind on researching the searcher's interest in all matters of politics and religeon etc:
"internal controls and church" KEI 1936.0
Or how about "electronics" type controls:
"economizer controls sharp" KEI 4096.0
"marine engine controls remote" KEI 29241.0
When we think of a word like "control" we might think of a similar related term in some aspect of lateral thinking. For example an "instrument control" could also be though of as an "instrument console" so I decided to dip in with this root to see what potential there is for consoles.
There were no extraordinarily high KEI values but each of the following phrases had zero competition for example:
"aluminum boat steering consoles" KEI 169
(zero competition for this exact phrase)
"Robert-Morton consoles" KEI 144.0
(zero competition for this exact phrase)
"small fiberglass Boat Consoles" KEI 144.0
(zero competition for this exact phrase)
"pickup truck contractor consoles" KEI 121.0
(zero competition for this exact phrase)
"truck shifter consoles" KEI 121.0
(zero competition for this exact phrase)
I hope you enjoyed todays KEI Observation Deck posts and be sure to come back soon for loads more ideas, observations and topics.
Or why not go to Wordtracker.com and dip right in yourself. All of the observations extracted today were pulled up instantly within under 4 minutes using the methods I describe in Wordtracker Magic along with an ordinary members account at Wordtracker.
By the way, have you checked out this very cool program that let's you measure exactly how often the search engine robots visit your Web site? Discover how long they stay, how deep into your site they crawl and exactly where they go. Watching search engine spider behavior has never been easier or more addictive.
Come back and visit us soon.
Best regards
John Alexander
john@searchengineworkshops.com
Posted by John at June 30, 2005 12:02 PM