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July 22, 2005
KEI Observations - Top Keyword research Tips
Welcome to the KEI Observation deck.
Here we post a few keyword phrase clusters that have high KEI (Keyword Effectiveness Index) of 100 to 400 or higher for a variety of topics which are quickly extracted from Wordtracker's member area.
The rule is that a KEI value of 100 is considered "good."
But a KEI value of 400 is considered and "excellent" phrase.
The whole purpose is to discover niche phrases that have fair to high usage by searchers, but at the same time, have low competition. In other words, the value of optimizing for these types of phrases is that they are really being used by searchers, but even a novice or beginner at search engine marketing, should be able to gain visibility for these terms because of the lower compete counts.
Okay, let grab a few examples of keywords from Wordtracker and see what's happening for July 22.
Okay, here we go:
"lamp that replaces sunlight" KEI 196.0
"lifesize animal replicas" KEI 676.0
"refurbished octo-rack" KEI 869.0
"refurbished soda machine" KEI 161.0 (but only 33 competing pages!)
"ziehm refurbished parts" KEI 4096.0
"reconditioned sony camera" KEI 225.0
"wholesale pocket bike replacement parts" KEI 657.0
"ceramic recessed shower holders" KEI 705.0
"Backpacks and health risks" KEI 1444.0
Do you find yourself spending hours doing keyword research and wish there was a faster way to extract the very best terms and phrases for your specific industry?
Wordtracker is your window on the world of search behavior and may be one of the most powerful tools once you start focusing on behaviors. My little book explains how to access the best data in just minutes.
If you have already read Wordtracker Magic, then you may also enjoy this page of Tips on Wordtracker and keyword research.
Come on back soon for another view from the KEI Observation Deck.
Highest regards,
John Alexander
john@searchengineworkshops.com
http://www.searchengineworkshops.com
Posted by John at July 22, 2005 02:10 PM