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August 31, 2005
A few random high KEI observations for Aug. 31
A few more quick random high KEI Observations on August 31.
"Skateboard Video Clips" KEI 306.0
"acrylic socks mens" KEI 342.2
"pageant socks and bows" KEI 1681
"free crocheted potholder patterns" KEI 312.5
"throws blankets crocheted" KEI 784
"crocheted daisy potholders" KEI 841.0
"sterling sliver beads" KEI 38.3
"nepalese silver beads" KEI 136.5
"beaded lanyard patterns" KEI 1007
"Silkscreen lanyards" KEI 236.4
"how to make a chain lanyard" KEI 576.0
"gold chain lanyards" KEI 1089.0
Drop by and see us again real soon for more observations at the KEI observation deck. John Alexander author of Wordtracker Magic.
Posted by John at 05:18 PM | Comments (0)
August 30, 2005
KEI Observation Deck: August 30, 2005
Welcome to the KEI Observation Deck: August 30, 2005
I'll just recap that here at the KEI Observation Deck, I regularly post keyword phrase combinations that have a Keyword Effectiveness Index (KEI) of over 400, which usually constitutes a phrase which you can optimize conent for without too much stress.
These higher KEI values represent phrases that are really in use by the "buying audience" of online searchers, but at the same time, they are not too competitive. In other words, even if you are just starting out in SEO skills training, you should easily be able to compete and gain good exposure by working with these phrases.
The keyword research tool of choice by most experienced talent, is none other than Wordtracker.com.
According to Wordtracker a good phrase has a KEI of at least 100
An excellent phrase has a KEI of at least 400
On the postings I make here, you'll find an assortment of topics and the KEI values I extract from Wordtracker are often in the hundreds, in the thousands and even higher. The point being if you understand optimization and know about any of these topics, you can create some excellent strategies with much less optimization stress and you can spend your time building valuable content (which is what the visitor wants anyways.)
KEI Observation Deck for August 30, 2005
"no soliciting signs custom" KEI 415.0
"View Free Cover Letters" KEI 258.2
"Alphabet in Graffiti Letters" KEI 519.8
"Bubble Letters Graffiti" KEI 895.2
"Graffiti Letters Styles" KEI 2556.8
"Womens Credit Card wallet" KEI 261.3
"Womens Credit Card wallets" KEI 784.0
"womens card wallet" KEI 1045
"creme lipstick lip gloss" KEI 417.5
"lipstick eye shadow color palette" KEI 825.0
"no fog shower mirror" KEI 165.0
"refillable face makeup compact mirror" KEI 740.6
Coming up in just 3 weeks is our hands-on SEO Mastery Workshop where you can study under the direct guidance of Robin Nobles and John Alexander.
Turn up your computer sound and listen in....
Click This Link To Play The Audio Message
Join us in Toronto, Ontario Canada on September 19 - 23
http://www.searchengineworkshops.com/registration.html
Drop by again soon for more examples of high KEI values instantly extracted from Wordtracker as if by magic.
Best regards
John Alexander
john@searchengineworkshops.com
Posted by John at 12:34 PM | Comments (0)
August 19, 2005
KEI Observation Deck - a few wedding related phrases
Welcome to the KEI Observation Deck on August 19, 2005
Today we'll just dip into a few random high KEI phrases that may be of interest to you on the wedding related front, but first lets observe why people might be interested in references like:
"emergency room pocket reference" KEI 241.0
or how about retro terminology like:
"sixties reference sources" KEI 1600.0
Okay now on with a few wedding related observations of some merit:
"Sample Wedding Programs" KEI 110.4
"Free Best Man Sample Speeches" KEI 2122.0
"Renewal Vow Samples" KEI 4802
"Free Wedding Vows" KEI 1525.0
"Funny Wedding Vows" KEI 1644.0
plus a couple of random extractions for:
"Free Sample Letters of Resignation" KEI 295.7
"sample board floor" KEI 7275.0
Do you believe that keyword research makes a difference?
Of course you do, but then consider the value of behavioral research in real time.
There is no reason why you cannot quickly tap into the very best Wordtracker data and instantly explore and extract the top niche phrases. You will need access to Wordtracker's member area and you will need a little magic. Wordtracker Magic that is. It's only a short read, but it explains how to do exactly what I do on this blog every day. Enjoy!
I am currently heading out to teach a hands-on workshop for the next week down in Disneyworld, Orlando. Things may be quiet around the observation deck for a few days, but I'll be posting many more
keyword phrase observations very soon.
Come on back and visit!
Check out our free articles library loaded with Wordtracker tips.
Check out many other SEO related articles:
Would you care to attend our next live, hands-on SEO workshop?
Details of our upcoming Ultra Advanced Symposium in Toronto in September.
Best regards
John Alexander
Posted by John at 07:03 AM | Comments (0)
August 16, 2005
KEI Observations Deck - Keyword Research
Welcome to a couple more quick observations:
"industrial tape residue remover" KEI 196.0
"electric varnish removers" KEI 784.0
"Common Spider Identification" KEI 201.0
"Bug And Insect Identification" KEI 535.6
Come on back for more high KEI observations soon.
Best regards
John Alexander
http://www.searchengineworkshops.com
Posted by John at 08:12 PM | Comments (0)
High KEI phrases for affiliate marketers on Aug. 16
Welcome to the KEI Observation Deck for Tuesday August 16, 2005
Today I thought I'd have a look into some very high KEI phrases for you and make a few few quick extractions from that wonderful resource called Wordtracker.
Have you seen part 2 of my recent article called:
The Best Keyword Research Secrets Are REVEALED by Wordtracker!
This is a listing of a few of the extraordinary things that anyone at all can do in Wordtracker's member database with just a little dusting of magic.
Let's just get started on a few keyword phrase observations and see how many cool terms we can find in about 3 minutes of research.
Okay, results are up in under 3 minutes thanks to Wordtracker Magic.
Just look at some of these interesting phrases here:
"crosswalk safety devices" KEI 121.5
"medical device packaging machinery" KEI 448.1
"computer digital storage devices" KEI 1008.3
"childrens safety devices" KEI 1692.0
"Wire in medical devices" KEI 3364.0
"pepper spray and personal safety devices" KEI 3364.0
"crime prevention and personal protection devices" KEI 3721.0
"clothing anti theft devices" KEI 4225.0
These are random phrases extracted in just nearly 3 minutes of time using a combination of Wordtracker's membership and I'm sure there are a few experienced Internet Marketers out there that will know exactly what to do with these ideas. Enjoy!
If you don't want to buy the world famous guide to performing Wordtracker Magic at $29.95, then be sure to listen to a few of these free audio tips on your computer. They're free to listen to.
Also, if you need some help building your SEO skills and would enjoy some personal hands-on SEO training in search engine marketing, the check out our workshop dates and locations here.
If you need help to master SEO, but are not able to travel, then consider one of Robin Nobles comprehensive online SEO courses which will give you the option of learning through self-study or you can learn with a live facillitator grading your assignments and answering questions as you learn.
Drop back to the KEI Observation Deck soon for more example phrases that I'll be posting as we observe through the "window on the world" of people's searching behavior.
Highest regards,
John Alexander
john@searchengineworkshops.com
Posted by John at 08:48 AM | Comments (0)
August 14, 2005
KEI Observation Deck
Welcome to a few high KEI phrase observations on
this Sunday August 14, 2005.
All compliments of Wordtracker and us here
at Search Engine Workshops.
Okay....let's dig in with a few phrases...
First birthday party packs KEI 200
"mould shop and patterns" KEI 2057.1
"beaded lanyard patterns" KEI 1207.6
"credit card stainless steel holder" KEI 205.0
"ceramic recessed shower holders" KEI 302.0
"magnetic flasher pins" KEI 560.6
"magnetic menu board" KEI 228.0
"Cool Keychains" KEI 1091.2
"Disney's Tinkerbell" KEI 684.6
"training and sales success" KEI 240.8
"career success planners" KEI 651.0
"30 days of action for success" KEI 1012.5
"key elements for successful partnering" KEI 1458.0
and watch the KEI on this last one....but look carefully, it is also
a misspell.....
"successful home businsses" KEI 6724
(nevertheless there were 82 searches in
the last 60 days for this misspell)
Come on back soon for more high KEI Observations
right here at the KEI Observation Deck.
Don't forget to glance through our archives too.
Highest regards
John Alexander
john@searchengineworkshops.com
http://www.searchengineworkshops.com
Like the only REAL magic; the magic of knowledge!
Posted by John at 02:55 PM | Comments (0)
August 13, 2005
Syndicate this column to your Web site?
Hi there,
On another note, do you enjoy the KEI Observation Deck?
Would you like to syndicate it to your Web site? If you do put it online, please write and let me know and you should find your readers enjoying it fairly regularly.
Please read the letter below to see of what this column looks like syndicated on Net Profit Report.
-----------------------
Dear John,
I'm writing to let you know that I came across your blog yesterday, and I've found it to be very informative. I've syndicated your RSS feed to my site, http://www.netprofitreport.com
Respectfully,
Marc Q.
------------------------
The XML feed is here.
Remember to send me an e-mail if you decide to add the KEI Observation Deck to your Web site.
Highest regards
John Alexander
Posted by John at 10:45 AM | Comments (0)
Wordtracker Q & A with John Alexander
Saturday August 13, 2005 - Wordtracker Q & A
Today on the KEI Observation Deck, I wanted to answer a few recent questions concerning Wordtracker.
Question:
[Jim R.] Hi John. On the one of the terms you've chosen to use in Wordtracker post the other day, I have a comment.
The term was "band instrument mouthpiece."
No one would EVER search for "band instrument mouthpiece." There is no such instrument as a "band instrument" instead, they would quite rightfully, use their band instrument to search for a mouthpiece....
a la - saxophone mouthpiece, oboe mouthpiece, clarinet mouthpiece.
-------------------
Answer:
[John Alexander] First of all, thank you for your comments. I should point out that the keyword phrases that I post in the KEI Observation Deck here are simply "observations."
I like to demonstrate to people that you can go into Wordtracker and find high KEI values for phrases that are in fair to high usage but low competition. Many people do not understand that there is a simple way to go into Wordtracker and extract huge KEI phrases within just minutes. I am not trying to do the research for people, but just encourage them of the tremendous potential that exists in this tool and explain that it can be extracted quickly. This is the basis for the technique I teach called Wordtracker Magic.
[John Alexander continued] Obviously there are logical lower KEI phrases that Wordtracker lists that are more competitive and you can certainly optimize for them too if you wish to compete.
But in many many cases, with a little lateral thinking, you can open up the scope of "behavioral research" and this can pay off tremendously. The key is in understanding that there are many different "audiences of searchers" all searching the Internet with "different interests" but also different "levels of experience" in search. Remember this aspect of "experience level" because I'll come back to it.
You are quite right that you have the people who will tune right in for a specific search based on what they are shopping for (as you suggested.) But then you have many others who are indeed musicians and they may not pull out their credit card and be shopping for a new mouthpeice but perhaps they're using the Internet as a tool to research something of interest to musicians.
[John Alexander continued] Jim, when you say that: "nobody would EVER search for "band instrument mouthpiece."
Are you taking into consideration a parent who is brand new to searching online (maybe online less than a month) and is perhaps using a search engine for the first few times?
Think about it for a minute?
Perhaps Mom is searching for an instrument mouthpiece for her son who plays in the band. Now I'm not saying this is a great phrase, but we can never lose by trying to understand how people think and we need to understand that everyone uses the Internet at different "flexibility and experience" levels based usually on their own personal experience with searching online.
Your suggestion for a phrase like "saxophone mouthpiece" is what I'd consider using too, if I was focusing on attracting the "experienced searchers" to whom I wanted to sell a saxophone mouthpiece.
But what if you were creating a muscians portal or informational site? What if you were creating a Web site loaded with high quality, useful topics of specific fascination to let's say jazz musicians.
Do we know the audience there? Do we know the content that they are frustrated when they can't find? Jazz musicians love talking to other jazz musicians. Jazz musicians love their instruments. They love jazz music and jazz history. It's a different topic, but all I really encourage people to do with Wordtracker, is to use it for more than the obvious keyword terms that FIRST come to mind.
The reason to explore beyond is because whether or not we realize it we usually have "multiple" audiences that we could be attracting to our Web site.
Use Wordtracker for researching behaviors.
Here is my free audio tips explaining it.
http://www.searchengineworkshops.com/articles/audiomagic.html
[John Alexander continued] Wordtracker is a tool for exploring high intrest topics and niche topics that can be most telling. Wordtracker is like your "window on the world" of search behavior. There are mutiple audiences out there and multiple ways to reach those audiences. But keep in mind that if we are going to reach those audiences, we must start thinking beyond the limited scope of our own experiences in views. I hope that make sense. Stop researching keywords for a little while and begin to explore the world of behaviors.
Question:
[Jim R.] In my mind, the HIGH KEI index that such a search returns using an unreal search term
is totally without merit....
[John Alexander] I agree that the challenge is "in our mind" but our focus needs to be on the searcher behavior. The single biggest challenge to getting the most out of Wordtracker is the fact that our brain is already pre-programmed with phrases that "make sense to us." So we can end up really narrowing our scope of view.
My goal here is not to reveal the best phrases in the KEI observation deck, my goal is to encourage people to give things a second look and to realize that there are awesome trails of gold if they want to find them.
I'm not doing the research for you here, but I'll give you advice and encouragement. I get very nice compliments and thank you letters from our students who like to share their stories as they expand their lateral thinking.
If you are happy with the methods you are using and getting lots of traffic, that's wonderful. Keep right on doing it and you'll do fine. Remember, that KEI is not perfect, it's just a mathematics equation. But it's much more powerful than most people think. I go into Wordtracker exploring human interests every day and I always discover something fascinating that I never knew before.
For years, Wordtracker was my best kept secret and until I became an SEO educator. Back then I never used to tell anyone about it. But I have these insights to thank for my early client's success as well as my own success (and I believe for our students success too.) I think there are probably loads of people who could attribute their success to Wordtracker if the truth were known.
Jim, thanks for taking time to write to me. I do appreciate it and perhaps we'll see you someday in the future at the Ultra Advanced Symposium or something. We have one tentatively scheduled for Toronto on September 24 & 25.
Question:
[Alan T.] John, inside Wordtracker’s database they have over three hundred and fifty million (350,000,000) keyword queries. I have heard that there are other services touting similar data as Wordtracker, only they claim to have over Ten billion (10,000,000,000) keywords in their data.
As an expert in the business of behavioral research, would you not think it wise to have access to 10 billion keywords as opposed to Wordtracker’s 300 million in comparison?
Answer:
[John Alexander] Actually, quite the opposite is the truth. You need to be aware of the quality of the data being gathered into the database. Wordtracker is in my opinion, light years ahead of anything else around for this exact reason.
Do you believe this Myth? : Bigger is always better.
The myth of bigger is always better…..is simply untrue. "Quantity" simply does not and can not ever replace "quality."
Think about it. Just because you have billions of keywords does not mean you will find billions of niches. In fact what you will probably find, is a just a load of duplication. But there is something else to be aware of too.
Fact: Not all search result data is equal and you better be able to know the difference.
Did you know for example that some search engines and PPC engines have hard coded links directly connected into other sites? So if for example they have a search box or a large campaign connected with a gambling site for instance, the keywords arriving through the source, will be quite heavily skewed towards the gambling specific keyword terms and phrase clusters.
I'm not saying Wordtracker data is perfect, (nothing in this industry is ever perfect) but I am suggesting that if you want the best quality data, use Wordtracker.
Would you like to read more Wordtracker Questions and Answers?
Would you like to read a few more Wordtracker related articles?
Drop by again soon for some more high KEI example phrases which we will be posting here soon.
Wishing you the best of success in your online visibility!
Highest regards,
John Alexander
john@searchengineworkshops.com
Search Engine Workshops
Online SEO Training
Search Engine Academy
Posted by John at 09:45 AM | Comments (0)
August 12, 2005
KEI Observation Deck - Examples of "examples."
Welcome to the KEI Observation Deck on Friday August 12,2005.
Are you ready for a few high KEI (keyword Effectiveness Index) keyword phrases extracted from Wordtracker for your observation?
Okay, here are a few examples of KEI values over 400 which apply to employment or job interests:
"Average Job Salaries" KEI 506.3
"summercamps jobs" KEI 398.2
"career success planners" KEI 470.4
Next let's examine some examples of what type of "examples" people are searching for. Have you ever thought of the Internet as a tool for showing you "examples" of things? Lot's of people do.
Okay, here we go with a few observations:
Each of these have low competing pages relating to hair cuts or hair styles:
Instead of "Hair Highlight Examples" KEI 21.4 (and 681 competing pages)
Try....
"Examples of Highlights for Brown Hair" KEI 257.0 (only 14 competing pages)
"Examples of Short Haircuts" KEI 54.8
(only 42 competing pages)
What other windows of opportunity are people looking for in general?
"Example of a Informative Speech" KEI 169.0
(only 16 competing pages)
"Can You Give Me Examples of a Metaphor" KEI 280.9
(only 10 competing pages)
"Free Examples of Employee Evaluations" KEI 280.9
(only 10 competing pages)
Put on your mathematics hat....
"Worked examples in linear algebra" KEI 1408.3
(only 3 competing pages)
and for writer's Web sites.....
"Types of Poetry Examples" KEI 1962.0
(24 competing pages)
How is your Wordtracker research coming along?
Do you need to work a little magic?
Drop by for more keyword observations soon.
By the way, consider joining us for the 5-Day SEO Mastery Workshop coming up in Orlando on August 22-26. Take your Web site to new heights in visibility with Robin Nobles & John Alexander at Search Engine Workshops.
Best regards,
John Alexander
http://www.searchengineworkshops.com
Like the only REAL magic; the magic of knowledge!
Posted by John at 11:26 AM | Comments (0)
August 11, 2005
KEI Observation Deck from Brakes to bees nests
Welcome to the KEI Observation Deck on August 11, 2005
Here are a few quick observations using Wordtracker.
The following phrases all under 50 competing pages:
"process brake rotor" KEI 171.4
"brake shoes surge couplers" KEI 400.0
"brake rotors manufacturing process" KEI 257.1
And a few aircraft related:
"carbon brakes aircraft" KEI 363.0
"ultralite brakes" KEI 264.5
"ultra lite brakes" KEI 184.9
"cryogenically treated brake pads" KEI 107.5
And a few pet or animal related topics and phrases:
"Free to Good Home Dogs" KEI 1211.0
"stop kitten bitting" KEI 952.2
"removal of bee nests" KEI 828.1
Have you read the latest e-book just released from Wordtracker?
Includes stategies from Bryan Eisenberg, B.L. Ochman, Kevin Lee, Stephan Mahaney, Ken McGaffin, Neil Davidson, Robin Good and Nick Usborne.
Download the latest Keyword Research Guide here - it's free!
Are you interested in attending a hands-on SEO Workshop conducted by Robin Nobles and John Alexander. Class starts in just 10 days!
Register now.
Drop by soon for more KEI observations or visit Wordtracker and check some keywords for yourself.
Best regards
John Alexander
john@searchengineworkshops.com
Posted by John at 11:41 AM | Comments (0)
August 09, 2005
Musical Intruments - Wordtracker KEI Observation Deck
Welcome to the KEI observation Deck for Tuesday August 9, 2005
Okay let's see what keywords represent a nice opportunity
for musical instruments or affilate markers with music related
sites. But first on a completely diferent topic...
It looks like a nice window of opportunity with zero competition for the file shredding business:
"Shred files fast" KEI 2025
And for musical affiliate interests or music store strategies, check some of these:
"care of Indian flutes" KEI 484.0
"Black exterior flutes" KEI 576
"handcrafted mouthpiece" KEI 246.0
"band instrument mouthpiece" KEI 200.0
"Trumpet Buzzing tips" KEI 324.0
"guitar tab irish music" KEI 2105.2
"kamuca jazz saxaphone" KEI 1444.0
"antique pianoforte auction" KEI 761.0
"piano liquidation auction" KEI 684.5
Would you like to find more niche phrases for this or other industries fast?
Give Wordtracker a visit, but don't forget to apply a dusting of magic!
Drop back soon for more high KEI keyword observations courtesy of
Search Engine Workshops and of course the friendly folks at Wordtracker.
Check out dozens of more keywords posted in our archive all for
free at: http://www.searchengineworkshops.com/weblog/
Highest regards
John Alexander
john@searchengineworkshops.com
Take YOUR SEO skill level to the extreme on Aug. 22-26
Do you want private hands-on SEO instruction from 2 of the most
respected SEO industry educators themselves? Class begins in 12 days.
Join Robin Nobles & John Alexander live in a 5-Day SEO Workshop and
take your SEO skills to the maximum level in the minimum time.
Details: http://www.searchengineworkshops.com
Why attend this workshop? Turn up your audio and listen in for 2 minutes.
Click This Link To Play The Audio Message
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Register to reserve your spot righ now:
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Posted by John at 08:55 AM | Comments (0)
August 08, 2005
High KEI Wordtracker Tips - Observations for August 8
Welcome to the KEI Observation Deck for August 8, 2005
Just a few random high KEI phrases that may represent some interesting windows of opportunity.
"refillable face makeup compact mirror" KEI 1378.1
"compacts - purse accessories" KEI 289.0
"compact GT homebuilt camper" KEI 1764.0
"Trailer Hitch Camper Carriers" KEI 2601
"Used Bigfoot Camper" KEI 1600.0
"triathalon gear" KEI 706.6
Plus people seem to be looking for all manner of drawings....
"Drawings of Angel Wings" KEI 332.6
"Pencil Drawings Dragons" KEI 518.0
"seahorse, drawings" KEI 851.2
"Free Drawings of Tattoos" KEI 704.1
"Drawings of Fallen Angels" KEI 924.0
"Free Drawings of Butterflies" KEI 1083.0
Drop by the KEI Observation Deck again soon.
Highest regards,
John Alexander
john@searchengineworkshops.com
PS: Join leading SEO industry educators Robin Nobles and John Alexander in just 2 weeks from now at Disneyworld for a hands-on 5-Day SEO Mastery Workshop.
Take your SEO skills to the top level - Register here.
Posted by John at 06:29 AM | Comments (0)
August 07, 2005
The Wordtracker Breakthrough in a free new e-book
Welcome to the KEI Observation Deck this Sunday August 7,2005.
Not long ago, I was invited to take a special challenge by the nice folks at Wordtracker. Andy Mindel wanted to know if I'd be willing to take on a keyword research challenge for an unusual product or service and then explain step by step, exactly how I would go about finding a solution for a specific circumstance.
I accepted the assignment and went to work.
The resulting solution that I demonstrated by using Wordtracker alone to solve it, has been made into an article which is entitled:
"The Wordtracker Breakthrough by John Alexander."
But it gets better still.
What I learned was this....The challenge was also being offered to some of the other most respected experts in keyword research too. So while I went into Wordtracker to formulate a strategy to solve the problem, there were several other experts that were all working on the same challenge and were documenting exactly how they would each find a solution.
Sound interesting?
Okay, so who were some of the other keyword researchers who also took on the challenge? They included people like Bryan Eisenberg, B.L. Ochman, Kevin Lee, Stephan Mahaney, Ken McGaffin, Neil Davidson, Robin Good and Nick Usborne.
Each of their keyword research strategies were all documented too and with such a great variety of talent going into the project, a brand new educational e-book containing all of these strategies is being officially released by Wordtracker tomorrow on Monday.
Okay, if you can't wait to see it, you get it here absolutely FREE!
I know you are going to enjoy reading the new E-Book Pdf download called: The Keyword Research Guide!
Enjoy,
Best regards
John Alexander
john@searchengineworkshops.com
http://www.searchengineworkshops.com
Posted by John at 11:05 AM | Comments (0)
August 06, 2005
KEI Wordtracker Observations
Welcome to the KEI Observation Deck on Saturday August 6, 2005
Just a few quick observations that someone will enjoy.
"cuban tile refinishing" KEI 360.5
"cuban tile polishing" KEI 1081.6
"custom tile boards" KEI 2485.1
"office cabinet accessory" KEI 452.1
"pictures of dream kitchens" KEI 1659.2
Okay, have you noticed the competition on "poetry" related issues.
Here is a higher KEI phrase that still has over 25,000 competing pages:
"Types of Poetry" KEI: 752.0 (Competing 26,200)
To tough for you? Try one of these alternatives:
"Main Types of Poetry" KEI 640.2 (Competing 60 pages)
"Types of Poetry Examples" KEI 2478.3 (Currently 19 competing pages)
That's it for now, but be sure to look through the archives for many more high KEI valued phrases recently posted. Or better yet, hop over to Wordtracker.com and start grabbing your own industry specific phrases.
Are things a little challenging in your industry? Don't forget to use a little magic.
Visit back again soon,
John Alexander
john@searchengineworkshops.comSearch Engine Workshops
Posted by John at 11:47 AM | Comments (0)
August 05, 2005
Wordtracker Keywords - frustrated with floors
Welcome to the KEI Observation deck.
Climb aboard and have a look around through the archives of keyword phrase postings.
Welcome to the KEI Observation Deck for August 5, 2005
Question: Dear John, I've been discouraged with KEI and I'm not sure there are any good KEI values for my industry. I like Wordtracker as a tool and I am not a new user, but please have a look and work some of your magic. Here are some of the terms we've found but the KEI is not even 1% let alone 100 or 400.
"hardwood flooring products"
The KEI- 0.7 with about 9,700 competing pages
"Laminate Flooring"
The KEI- 0.4 with 787,000 competing pages
"Hardwood Flooring"
The KEI- 0.03 with 780,000 competing pages
You have been saying in your posts that there are always good keywords that can be found. I'd like to see anyone find us some good keywords for our products. If you can show me that there is some hope, I may come to your September workshop. (Cannot come in August)
Could you please offer any advice for me?
Thanks for your consideration,
(Name withheld)
--------------------------------
Answer:
Dear (Name withheld)
Thank you for your message. I don't normally post to these requests because you understand that when I post my observations, I like to post the topics that I personally find most interesting.
You can appreciate that there are a lot of people that want "examples" but I'm sure I could be writing replies to peoples e-mail all day in here. I reserve the right to limit myself to 30 minutes per day and I try to cover a variety of observations.
But I took a quick look and thought I should give you a peek too, which I will do shortly.
But, about your first comment concerning KEI.
The KEI or (Keyword Effectiveness Index) is certainly not "perfect." All it really is in fact, is a mathematical equation. However, from experience I'll tell you it is a powerful guide (much more powerful than most people realize) that can sort a mess of results out into useful order extremely quickly.
If you've been reading my advice for a while, you've heard me say that Wordtracker is your "window on the world" of people's "searching behavior."
The challenge with most of us, is that we have our heads cluttered with keyword phrases. I think most people attempt to guess at their own pre-conceived phrases or we attempt to analyze those pre-conceived phrases and in doing so go into Wordtracker with far to narrow field of scope. You understand that there is nothing wrong with guessing at these keywords except that it can eat up all your time. People spend hours or days or weeks trying to make sense of it.
The second trap we fall into is one of analysis. As someone called it, "analysis paralysis."
What we teach our students in class, is how to quickly go in and let Wordtracker do all the hard work for you. Then what we teach the entire process of optimization from keyword research to behavioural research and then step by step guidelines for optimization.
Okay, so here are just a few terms I found within the first 8 minutes in Wordtracker.
"laminated flooring board" KEI is 2816.8 competing pages 107
"hardwood flooring board" KEI is 705.1 competing pages 412
"resilient flooring board" KEI is 2025.7 competing pages 104
"coin textured rubber flooring" KEI is 305.8 competing pages 237
If you can attend our workshop class in September then I'll share many more phrases (which I won't post here.) :o)
Be greatly encouraged and rest assured that there are excellent windows of opportunity for high KEI phrases and in class. If you can attend for the full 5-Days, we'll also teach you how to compete for even the low KEI phrases too.
I hope you are encouraged. If it turns out that you cannot attend our class and you want to understand how to access the best Wordtracker information in seconds instead of hours, I have produced a guide called Wordtracker Magic.
Drop by soon for more high KEI Observations.
Best regards
John Alexander
john@searchengineworkshops.com
Posted by John at 01:56 PM | Comments (0)
August 04, 2005
Welcome to the KEI Observation Deck:
I'll just recap that here at the KEI Observation Deck, I regularly post keyword phrase combinations that have a Keyword Effectiveness Index (KEI) of over 400, which usually constitutes a phrase which you can optimize conent for without too much stress. These high KEI values represent phrases that are really in use by the buying audience of online searchers, but at the same time, they are not too competitive. In other words, even if you are just starting out in SEO skills training, you should easily be able to compete and gain good exposure by working with these phrases.
The keyword research tool of choice by most experienced talent, is none other than Wordtracker.com.
According to Wordtracker a good phrase has a KEI of at least 100
An excellent phrase has a KEI of at least 400
On the postings I make here today, you'll find an assortment of topics and the KEI values I extract from Wordtracker are often in the hundreds, in the thousands and even higher. The point being if you understand optimization and know about any of these topics, you can create some great strategies with much less optimization work and you can spend your time building valuable content, which is what the visitor wants anyways.
KEI Observation Deck for August 4, 2005
"refillable propane torch" KEI 225.3
"propane camping freezer" KEI 625.0
"motorhome propane fuel conversion" KEI 729.0
Now's the time to get the snowblower fixed up I guess:
"toro snowblower replacement parts" KEI 1248.2
Looks like an excellent window of opportunity for toy soldiers with the phrase:
"us soldier action figures" KEI 561.6
And for the pool crowd....an interesting observation:
"Pool Safety Fence Designs" KEI 8,844.5
"patented pool safety fence" KEI 8978.0
All 3 of these hunting phrases below have less than 50 competing pages:
"newfoundland deer hunting" KEI 201.2
"texas deer hunting bucks" KEI 270.4
"south dakota deer hunts" KEI 393.2
Have you been wondering how I extracted such a variety of high KEI phrases on so many varied topics?
It might surprise you if I told you that I found these within about 26 minutes of research. That's all. I generally spend 15 to 30 minutes a day just grabing some of the best "windows of opportunity" which seems to surprise people.
I have had many Webmasters and SEOs tell me that they spend hours, days and weeks of time researching for the best phrases but are having tremendous dificulty in finding any high KEI values.
The biggest challenge that I think most people have, is that they need to see Wordtracker as an awesome tool for exploration of behavior. It's not really a hunt for keywords, it's a hunt for high interest niches.
If you've read my short e-book guide called Wordtracker Magic, then begin to practice the technique as I show you, it won't take long before a light comes on in your mind.
How our SEO students respond to Wordtracker Magic in class.
At our live hands-on SEO workshops, we often will literally experience a student somewhere in the class letting out a loud yell once they're onto it. For other students it will happen faster and for others, they need a little practice, but when you start finding gold in Wordtracker, you won't need me to tell you that your doing it right.
Some of my early clients equated the success and outstanding visibility I brought to their Web sites as though it were some kind of magic. I always knew that my early successes was due to using Wordtracker competently as well as having good optimization skills.
But finally I decided to write an e-book to show people how I use Wordtracker and I named it Wordtracker Magic.
Question: "But John, is what you do inside Wordtracker really........some kind of "magic?"
Answer: In a way, I suppose it is.
Dave Barry's analogy of "magic."
For students who are attending our next Advanced Orlando workshop on August 24-26 they'll be meeting our good friend Dave Barry is is one sharp technical SEO Wiz. Dave will be sharing some extraordinary strategies of his own, but I'd like to use his analogy of "magic."
Dave Barry explains that "When you watch a magician, there are certain things the audience sees from their point of view. Their understanding is based on their point of view. At the same time though, there are certain things the magician understands, that the audience does not. From the Magician's point of view it is not "magic" at all, it is just common sense."
I like that example.
For months I worked in Wordtracker in a certain fashion which brought me early results and I just assumed it was common sense and that everybody else was using Wordtracker the same way. It was not until I started teaching others, that I realized that most people did not use Wordtracker the way I was using it.
Would you like the advantage of a different "point of view?"
That's what Robin Nobles and I provide at our hands-on SEO Mastery training classes. Ultimately, we help people understand the search engine marketing process from a completely different point of view. No longer are stable top rankings for the right keyword phrases a mystery to the student. As you upgrade your SEO skills under our direction, it will no longer seem like magic to you, but it may still appear like magic to all of your clients (as well as your competition.)
Many of our students come away with what they have described as almost a "life changing" experience. Their outlook and goals are totally uplifted and changed, and they know that they can now achieve success With our SEO skill building workshop, you understand things in a way that just makes common sense to you, but may appear like magic to others.
Would you like to see a few student comments?
Would you like to know about our upcoming dates and locations?
Would you like to see our agenda?
Choose from a 2-Day, 3-Day or 5-Day SEO Workshop.
That's all for now, but we'll hope to see you at the Orlando SEO workshop this month if you can attend. There is something about working together in person, helping people build their SEO skills right up to speed that is very rewarding. We keep enrollment limited to just 20 attendees only, so we can focus 100% of our attention on you and building your skills. We still have a few spots open but expect they will fill soon.
Class begins in just 17 days from now!
Visit back soon for more high KEI value phrases posted right here on the KEI Observation Deck.
Best regards,
John Alexander
john@searchengineworkshops.com
Posted by John at 09:16 AM | Comments (0)
August 03, 2005
A few quick KEI Observations on plastics and odds & ends
Welcome to the KEI Observation Deck today August 3, 2005.
Here are a few odds and ends quickly extracted from Wordtracker using a little touch of magic.
"Megaman NT Warrior Episode Summaries" KEI 11,100.5
"dual sport sand cars" KEI 8,464.0
"360 degree panorama optical lens" KEI 784.0
"optical right angle connector" KEI 1156.0
and observing a few "platics" related phrases....
"plastic coil book binding system" KEI 236.0
"plastic banquet table" KEI 282.2
"plastic banquet tables" KEI 521.0
"printable plastic sheets" KEI 3276.8
Drop by again real soon for more high KEI valued phrases extracted and posted here for your enjoyment.
Best regards
John Alexander
john@searchengineworkshops.com
Search Engine Workshops
Posted by John at 10:33 AM | Comments (0)
August 02, 2005
KEI Observation Deck
Welcome to a few nice high KEI observations on a variety of new topics and a few old ones. If you enjoy visiting this Blog, drop me a e-mail and say hello.
Okay on with a few quick observations thanks to the friendly folks at Wordtracker.
Here we go:
"authoring multimédia" KEI 13225.0
"advanced 3D authoring and programming" KEI 8450.0
"summercamps job" KEI 261.0 Only 556 competing pages
"summercamps jobs" KEI 389.0 Only 377 competing pages
And a couple of real interesting windows here:
"insurance adjuster ethics" KEI 5625 (0 compete)
or how about....
"importance of ethics among attorneys" KEI 900.0
"content development for custom cds" KEI 16,900.0
Are you stumped when it comes to finding high performance keywords?
Are you struggling a little in a competitive marketplace?
Give your full attention to this next item....
Come join me in person for 5-Days of intensive training at the next SEO Mastery Workshop which is coming up in just 20 days from now.
Join SEO industry leaders Robin Nobles and John Alexander for a hands-on SEO workshop on August 22-26.
Bring along your laptop computer, bring along your Web pages, bring along your biggest challenges and we'll help you get a grasp on the reality of search engine marketing. The next workshop is starting to fill now but once we have 20 attendees, the doors close.
Enrollment is puposely limited so that we can sit down beside you and talk with you about your business and show you first hand how to gain the same exposure and visibility that we enjoy.
Okay, get ready to take your SEO skills to a whole new level.
Here's what a few recent students have said about our workshop.
Posted by John at 06:28 PM | Comments (0)
August 01, 2005
The Keyword Dowser - Golden Keywords free pdf
This is a nice lengthy transcript covering dialogue about the latest keyword research tool called The Keyword Dowser. If you'd like to read the "Golden Keywords Transcript" in PDF then you can download it here and it's free!
http://www.searchengineworkshops.com/articles/golden.html
Posted by John at 03:21 PM | Comments (0)
KEI Observation Deck - Monday August 1
Welcome to the KEI Observation deck. Just a few quick observations for affiliate marketers of electronics, cameras and such.
Enjoy!
"Sony DSR-PDX10 Mini Camcorder" KEI 4096
"Canon Optura XI Mini Camcorder" KEI 900.0
"waterproof pda gps covers" KEI 1225.0
"Sony Mavica MVCCD 500 Camera" KEI 4485.3
"Sony MVC-CD 350 Digital Camera" KEI 1368.9
Drop by again for some more high KEI observations thanks to Wordtracker and Wordtracker Magic!
Remember to look through the archives!
See you soon.
John Alexander
john@searchengineworkshops.com
Search Engine Workshops
Posted by John at 03:08 PM | Comments (0)