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August 05, 2005
Wordtracker Keywords - frustrated with floors
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Welcome to the KEI Observation Deck for August 5, 2005
Question: Dear John, I've been discouraged with KEI and I'm not sure there are any good KEI values for my industry. I like Wordtracker as a tool and I am not a new user, but please have a look and work some of your magic. Here are some of the terms we've found but the KEI is not even 1% let alone 100 or 400.
"hardwood flooring products"
The KEI- 0.7 with about 9,700 competing pages
"Laminate Flooring"
The KEI- 0.4 with 787,000 competing pages
"Hardwood Flooring"
The KEI- 0.03 with 780,000 competing pages
You have been saying in your posts that there are always good keywords that can be found. I'd like to see anyone find us some good keywords for our products. If you can show me that there is some hope, I may come to your September workshop. (Cannot come in August)
Could you please offer any advice for me?
Thanks for your consideration,
(Name withheld)
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Answer:
Dear (Name withheld)
Thank you for your message. I don't normally post to these requests because you understand that when I post my observations, I like to post the topics that I personally find most interesting.
You can appreciate that there are a lot of people that want "examples" but I'm sure I could be writing replies to peoples e-mail all day in here. I reserve the right to limit myself to 30 minutes per day and I try to cover a variety of observations.
But I took a quick look and thought I should give you a peek too, which I will do shortly.
But, about your first comment concerning KEI.
The KEI or (Keyword Effectiveness Index) is certainly not "perfect." All it really is in fact, is a mathematical equation. However, from experience I'll tell you it is a powerful guide (much more powerful than most people realize) that can sort a mess of results out into useful order extremely quickly.
If you've been reading my advice for a while, you've heard me say that Wordtracker is your "window on the world" of people's "searching behavior."
The challenge with most of us, is that we have our heads cluttered with keyword phrases. I think most people attempt to guess at their own pre-conceived phrases or we attempt to analyze those pre-conceived phrases and in doing so go into Wordtracker with far to narrow field of scope. You understand that there is nothing wrong with guessing at these keywords except that it can eat up all your time. People spend hours or days or weeks trying to make sense of it.
The second trap we fall into is one of analysis. As someone called it, "analysis paralysis."
What we teach our students in class, is how to quickly go in and let Wordtracker do all the hard work for you. Then what we teach the entire process of optimization from keyword research to behavioural research and then step by step guidelines for optimization.
Okay, so here are just a few terms I found within the first 8 minutes in Wordtracker.
"laminated flooring board" KEI is 2816.8 competing pages 107
"hardwood flooring board" KEI is 705.1 competing pages 412
"resilient flooring board" KEI is 2025.7 competing pages 104
"coin textured rubber flooring" KEI is 305.8 competing pages 237
If you can attend our workshop class in September then I'll share many more phrases (which I won't post here.) :o)
Be greatly encouraged and rest assured that there are excellent windows of opportunity for high KEI phrases and in class. If you can attend for the full 5-Days, we'll also teach you how to compete for even the low KEI phrases too.
I hope you are encouraged. If it turns out that you cannot attend our class and you want to understand how to access the best Wordtracker information in seconds instead of hours, I have produced a guide called Wordtracker Magic.
Drop by soon for more high KEI Observations.
Best regards
John Alexander
john@searchengineworkshops.com
Posted by John at August 5, 2005 01:56 PM