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September 29, 2006
High KEI "tool related" keyword observations
Welcome aboard the KEI Observation Deck.
Wordtracker says that a keyword phrase with a KEI value of
(KEI=Keyword Effectivness Index)
-100 is a phrase with a good window of opportunity.
-400 is a phrase with an EXCELLENT window of opportunity.
Basically what they mean is that the higher the KEI value, the better
your chances of finding a genuine phrase that is actually being
searched BUT also has a low number of competing pages.
Here on the KEI Observation Deck, I get tired of hearing people tell
me that there are no "high KEI" values left in the database. This
is simply not true, because mostly all I ever see are GREAT KEI
values for nice big "windows of opportunity." So what I like to do
is to demonstrate exactly what I see in Wordtracker, that other
people seem to miss. Wordtracker is an amazing tool that continually
gives us an edge on what the market place is really searching for.
Okay, here we go then with a few quick random observations:
"leadership assessment tools"
KEI 56.5 201 searches in 90 days Only 714 competing pages
"locksmith tools equipment"
KEI 208.5 373 searches in 90 days Only 667 competing pages
"paintshop tools"
KEI 235.4 570 searches in 90 days Only 1380 competing pages
"Mr Fix It Tool Box Clock"
KEI 13857.0 1337 searches in 90 Only 129 competing pages
"Naplex study tools"
KEI 26896.0 164 searches in 90 ZERO (o) competing pages
"Ms Fix It Tool Box Clock"
KEI 122017.7 1307 searches in 90 14 competing pages
Have you ever wondered about the other keyword services out there
that try and tell you they have so much more data than Wordtracker?
The value of Wordtracker data is that it is culled and not loaded
with duplicate entries. I don't use a keyword research because of
the "quantity" of data, but because of the "quality" of data.
Have you ever wondered about the huge differences between certain
PPC keyword research tools and Wordtracker data? Read this article
by Robin Nobles on Demystifying the Radically Different Results
between Overture and Wordtracker.
A final few random observations for
"harbor freight tools" KEI 4.7 242,000 competing pages
but
"regional freighters" KEI 270.0 Has ONLY 244 competing pages
"scientific calculator" KEO 0.013 1,570,000 competing pages
but
"factoring calculator" KEI 157.3 Has Only 739 competing pages
Using Wordtracker to explore the marketplace is not really magic,
but it can sure make a huge difference instead of guessing at
what searchers are doing.
Here are 8 Keyword Research Tips to help you think deeper thoughts and explore those true niche areas:
Please read this older article called:
Keyword Effectiveness - Observing Big Differences In Little Keywords
Drop back soon for more keyword observations right here on the deck.
Best regards,
John Alexander
Search Engine Workshops
Like the only REAL magic - the magic of knowledge.
Posted by John at September 29, 2006 09:57 AM