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November 07, 2006
People appear to be obsessed with Obituaries?
Welcome to the KEI Observation Deck.
Here we like to observe high KEI (Keyword Effectiveness Index) value keywords that have amazing potential to reveal what searchers are interested in and searching for in Wordtracker's Member area.
For example a KEI value of 100 is considered to be a good keyword phrase. But a KEI value of 400 is considered to be excellent.
In short, the higher the KEI value, the bigger your window of opportunity for a niche phrase that is really being used in search but also possesses a low compete count.
In the KEI Observation Deck, I like to show people that there are a wealth of EXCELLENT keyword phrases, not only in the 400 range, but much higher. Please stay with me now as we dip into that marvellous Wordtracker data and quickly extract the hottest topics....
LOOK at a few of these around the root "Obituary"
"Free Obituaries" KEI 117.4 (doable with 46,000 competing pages)
but now look at the power of little words and phrase clusters....
"Local Newspaper Obituaries" KEI 426.8 (only 333 competing pages)
"Newspaper Obituary Archives" KEI 2,309.0
"Obituary Searches" KEI 9744.0
There are easily a dozen different phrases that could be optimized for using only very mild optimization efforts. It seems people are fascinated with life and death.
Just a quick lesson today.
But I hope it makes you think about "behaviors" instead of hunting for keywords!
Much continued success to you my friends and drop in soon for more keyword observations.
Highest regards,
John Alexander
http://www.Searchengineworkshops.com
Like the only REAL magic - the magic of knowledge!
Posted by John at November 7, 2006 08:21 PM