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July 12, 2007
Long tail - random keyword observations
A bit about long tail observations:
Sometimes, people fail to realize the huge advantage there is in exploring data for the "long tail" slightly more descriptive phrases. This is because so often, people say they research keywords, but nobody has ever instructed them in exactly how to explore the hidden data. How to quickly tap into the best niches without the need of doing hundreds of hours of research.
Consider the following 2 example phrases:
"free address finder" KEI 136.1 Competing pages 188,000
"Free Residential Address Finder" KEI 139.7 Competing pages 2,860.0
Notice that just one little descriptive word like "residential" can
dramatically reduce the number of pages you are competing with
by over 185,000 competing pages.
There are dozens of searches being done using synonyms and alternative descriptive phrasing but the challenge for so many of us, is this.
Our brains are geared to "guess" logically at the terminology that is already in the forefront of our experience. Very seldom do people understand how to explore data the easy way to quickly open up those longer more precise terms.
We say we do keyword research, but our brains dictate the most logical choices. Choices based only on logic and without digging in to explore data, will never reveal the true gold. "Keyword forensics" is the ability to explore the hidden evidence that most Webmaster miss.
Okay, let's look at a few other high KEI phrases at random:
Can you discern user behavior through some of these?
"find business through email address" KEI 480.5
"Street Address to Telephone Number Lookup" KEI 522.3
"adding basement bedroom" KEI 784.0
"streaming webcam chat ip address" KEI 4,623.0
"Address for Harry Belafonte" KEI 2,993.0 (who wants to know?)
Or perhaps consider the power of a miss spelling
"addicting games" KEI 0.0 2,050,000 competing
"addiciting games" KEI 1,350.0 only 6 competing pages
but still 90 searches in the last 90 days and remember this is still less than a fraction of 1% of all the searches done on the Internet.
More keyword observations coming up soon.
In the meantime, be sure to read this article:
How can I learn better keyword research - Let me count the ways
Like the only REAL magic - the magic of knowledge!
Posted by John at July 12, 2007 11:37 PM