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October 14, 2007
The more keywords change - it's nice to still find big opportunity
Greetings to all,
Every time I write another article describing examples of high KEI (Keword Effectiveness Index) type phrases, it does not take long before people jump on the examples and naturally start using them. So by the time you read these examples the data may have changed, but the reason I share these tips is to help you research your data more effectively using a tool like Wordtracker. Don't just limit yourself to the examples, but dig in and try exploring data for your own industry specific phrases.
Taking one of the oldest examples like "baby names" you might think after this time that people have worn it out. The original article I wrote talked about how soon to be parents love to use the Internet to research baby names. Therefore, by offering such a resource in a baby clothes or baby furniture Web site you could attract "soon to be parents" to the Web site based on what a specific audience wants to find. They may want to research what they will call their child but end up realizing that there are other things for sale that they need here too
The examples I gave years ago are getting fairly competitive, so let's give you some new examples:
"Baby boy names" has about 419,000 competing pages on Google at the time of this article.
"unique baby names" has about 131,000 competing pages on Google at this time.
"uncommon baby names" has at least 40,000 competing pages on Google.....
And people begin to panic and say, oh well, so much for this strategy....all the baby name keywords have been used up. But let's not jump to conclusions so fast.
But how about some of these Wordtracker Data searches:
"Traditional English Baby Names has only 8 competing pages and a KEI of 55.0
"modern baby names" has only 755 competing pages and a KEI of 205.0
"Old south baby names" has only 60 competing pages and a KEI of 336.1
"Southern Female Names" has only 136 competing pages and a KEI of 339.0
"Colonial baby names" has only 2 competing pages and a KEI of 480.5
It took me less than 2 minutes to find these phrases, based on one simple action. But once you are on to it, you will expand your keyword research ability by several thousand times as well as save oodles of time. If you want to learn more about the technique, it's easy to learn about from my e-book Wordtracker Magic which I am currently giving away for free.
When performing comprehensive research inside the members area of Wordtracker, people tend to go with keywords that make sense logically. People often tend to only want to enter the most logically descriptive phrases into Wordtracker instead of taking a little broader "anything goes" approach to their research.
TIP: To find the terms above in just a few minutes, I did not research the keyword phrase "baby names." I narrowed it down to the single word "name" and allowed Wordtracker to instantly show me how that word is being used in multiple phrase clusters.
TIP: When you attempt to research a specific phrase that is lodged in the front of your mind, you are limiting the results you will see to those that using that exact two word combination together. In the meantime, there could be hundreds of searches being done that you will never ever see or find, because you are logically guessing at a specific phrase that you ***think*** may be important.
TIP: By using a single word, you are going to get a much wider cross section of keywords and understand exactly how they are being used by the searcher within the last 90 days.
Many people take the approach of checking all of the keywords that make the most logical sense, rather than using a root word that is not illogical or not the most obvious.
About John Alexander:
SEO industry educator, John Alexander has taught thousands of individuals and Webmasters from over 87 different countries through corporate SEO seminars. Together with partner Robin Nobles, they established Search Engine Workshops in 2002 and now the Search Engine Academy which teaches their SEO Mastery Skill building Workshops in communities across North America and recently into Singapore Malaysia and Indonesia.
Posted by John at 08:34 AM | Comments (0)