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January 23, 2008
6 Wordtracker Tips to on Bass Fishing
Welcome tho the KEI Observation Deck...
From time to time I like to post information and tips from Blogs
and other places where I think our readers can benefit.
SEO Educator Tracy Fredrychowski of South Carolina just posted this "How to" tutorial on her Blog, so I thought you might enjoy it.
She says "For example purposes lets' work on a Web site about
"bass fishing." She give some very helpful tips and good examples
for any of you Wordtracker fans out there.
Wordtracker Made Easy in 6 Steps.
Enjoy!
Best wishes,
John Alexander
John@searchengineworkshops.com
http://www.SearchEngineWorkshops.com
Posted by John at 07:34 PM | Comments (0)
January 20, 2008
Filtering out the high KEI terms on the subject of "filters"
Hi everyone,
Are you ready to dip into Wordtracker to quickly extract some interesting high KEI keyword phrases?
The topic today is filters.....
"small aquarium filter feeder" KEI 324.0
"clean air filter for pet hair" KEI 392.0
"build power supply filter" KEI 441.0
"small wet dry aquarium filters" KEI 800.3
"Japanese water filter system" KEI 840.5
"camaro performance air filter" KEI 1922.0
"hot spring replacement filter" KEI 2809.0
By the way, have you had a look at the latest SEO articles
in our free SEO article library yet?
Or for more Wordtracker tutorials on keyword research, visit here.
More keyword observations coming soon.
Posted by John at 12:53 PM | Comments (0)
January 16, 2008
728% Increase in Internet Crime over 6 Years
This is not really related to keyword research, but interesting all the same.
Did you know that:
Back in the year 2000, fewer than 25,000 complaints were registered regarding Internet crime?
But The total number of complaints registered in the year 2006 was up over 207,000. That is a 728% increase in just 6 years!
For other interesting Stats be sure to check out Ginette Degner's
Affiliate Idea Factory Blog!
More keyword observations coming up soon.
Stand by...and best wishes,
John Alexander
Http://www.SearchEngineWorkshops.com
Posted by John at 03:43 PM | Comments (0)
high KEI keywords relating to cleaning or cleaners
A few brief observations here from Wordtracker's Member area.
Topical root: Clean
"automotive engine fuel cleaners" KEI 325.1
"clothes stream iron and dry cleaner" KEI 400.0
"cleaning a weber gas grill" KEI 500.0
"gmc upholstery cleaner" KEI 612.2
"how to choose cleaning products" KEI 621.3
"carpet cleaning and bugs" KEI 625.0
"clean air filter for pet hair" KEI 784.0
"natural cleaning for hot tubs" KEI 912.7
Come study keyword forensics, competitive intelligence and all of the
freshest SEO research including Latent Semantic Indexing (LSI) and Multivariate Analysis and Reporting.
Join SEO pioneering educator Robin Nobles with keyword forensics expert John Alexander with special guests Mathematician and SEO strategist Michael Marshall and Social Media and Blogging expert Emily Leach for our complete 5-Day Ultimate SEO Mastery Workshop in Las Vegas for January 28 - Feb. 1, 2008.
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Registration Information is here.
Class starts in just 11 more days!
Read student graduates success stories and other comments here.
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Posted by John at 09:53 AM | Comments (0)
January 15, 2008
Which Marketing Gurus Can You Really Trust
When I read this post in a newsletter from Michael Campbell I wanted
very much to share it with all of you. He told me that I could go
ahead and share it with you here on the KEI Observation Deck.
Best wishes..
John Alexander
------------------------------------------
Which Marketing Gurus Can You Really Trust
By Michael Campbell
Question: I was thinking of getting the "brand name course"
from "brand name guru." Do you think it's a good idea?
Answer: I get this question in one form or another, almost
every single day. I'll tell you a little secret.
I was listening to a podcast the other day. It was an
interview with a ghostwriter. She has written dozens of
PDFs and How To Guides for several "big name" marketers.
It sounded like a who's who of the online marketing world.
What's scary, is that she admitted "not fully understanding"
what she was writing about. The marketers - who didn't
know any better - slapped their names on the finished work
and sold it to the masses. No wonder there's so much
confusion out there!
So the next time you're tempted to buy something, realize
that the guru "who wrote it" may not have had any part in
the project, other than to glue their label on it. It's very
possible that the person who wrote the ebook has only
5-10% more knowledge than you do.
The first thing I suggest you do, is to ask yourself a
couple of questions. Do you trust the person that's trying
to sell you the course? Do they have a solid reputation?
Do they use the product themselves. Are they a member
of the private site? If the answer to all the above is yes,
then it may be a good course.
But first email the proprietor and see if you get an
answer back. Ask them point blank if they wrote the
material, or if it was done by a ghostwriter. If they hem
or haw, hide from you, or don't give you an honest answer
straight away, don't buy it.
And finally, the most important question. Can you apply
this course immediately to your existing business model?
If not, resist the temptation to buy it. It's just new and
shiny and full of promises for a glimmering moment. Just
shake it off and maintain your focus.
Every time you switch business models you lose momentum.
If you stop applying power to your goal and keep trying for
"quick hits" you'll never build a successful, sustainable
business model.
So look deep in your heart and ask yourself, can this new
thing add to your existing momentum - not start it - but
propel you further on your chosen path. If yes, then invest
in the course, private site, software, to add more thrust, so
you can escape the gravity of mediocrity and achieve the
stratosphere of excellence where only the best can survive.
Michael Campbell
------------------------------------------
If you would like to read more tips and articles of Michael Campbell,
I highly recommend his newsletter
http://www.InternetMarketingSecrets.com
You can download his entire e-book collection for free if you wish
to sign up. Your next tip on the way very shortly!
Highest regards
John Alexander
John@searchengineworkshops.com
http://www.SearchEngineWorkshops.com
http://www.SearchEngineAcademy.com
http://www.OnlineWebTraining.com
Like the only REAL magic - the magic of knowledge.
Posted by John at 10:14 PM | Comments (0)
January 14, 2008
Control related keyword phrases and terms
Here are a few quick observations today from Wordtracker...
"financial controls non profit" KEI 273.8
"eclipse furnace control" KEI 289.0
"controller under armour" KEI 361.0
"erosion control tecniques" KEI 400.0
"Housekeeping manuals for infection control" KEI 441.0
"controlling cutter ants" KEI 529.0
"siemens motor control troubleshooting" KEI 544.5
"1993 seville rear control arm bushings" KEI 625.0
"download Photo Upload Control" KEI 1457.0
"enable all control panel programs" KEI 2401.0
"Remote Control: The Battle For Your Mind, by Steve Lynch" KEI 2500
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Tampa Bay Search Engine Academy - January 28 - Feb. 1, 2008
Or Check out other Future SEO Mastery Workshop dates here.
Posted by John at 03:51 PM | Comments (0)
January 10, 2008
Robin Nobles offers 100 New ideas to defeat "writers block"
If you've ever had writers block, or if you have ever felt stuck
for words while staring at a blank Web page, then here's the place
to get started.
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Here is our monthly SEO Workshop Dates reminder...
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Check out more student comments about their successes.
We now return you to your regularly scheduled Free SEO Tip of
the Day. Your next tip will arrive very shortly.
John
Posted by John at 03:10 PM | Comments (0)
January 08, 2008
Pet related niche phrases that tell a story
Welcome to the KEI Observation Deck.
We're back to look at a few random high KEI phrases based on the data in Wordtracker's member area.
If you have a pet related Web site, it's interesting to note the recent searches (with fair to above average KEI values) that tell a story about what the searcher's problem or challenge may be.
For today, we'll have a quick exploratory look at folks that are search on Google for specific questions related to their dog.
Get ready....here we go...(not too surprising)
"Best Time to Neuter Dog" KEI 261.3 3 competing
"When Is the Best Time to Spay a Dog" KEI 169.0 4 competing
"my dog freaks out at the sounds of fireworks"KEI 3026.0 5 competing
"pet gear dog strollers" KEI 860.0 9 competing
"memorial dog ornaments" KEI 450.0 2 competing
"Curing congestion in dogs" KEI 338.0 2 competing
"how to tell if a dog has a fever" KEI 266.0 6 competing
"how to start training a dog for agility" KEI 145.8 5 competing
"apricot poodle pups" KEI 206.0 7 competing
"Toy poodles sale" KEI 324.9 10 competing
"poodle mixed pup" KEI 784.0 10 competing
What are some of the more popular breeds of dogs and searches that have easy "windows of opportunity" for optimization.
"Pictures Of Wire Haired Fox Terrier" KEI 200.0 8 competing
"fully trained labrador retriever for sale" KEI 256.0 1 competing
"Pictures Of Welsh Terriers" KEI 1473.0 6 competing
When you begin researching specific dog breeds you can find some interesting trends. Not always high KEI but still plenty of great easy long tailed (forgive the pun) trends.
Have fun and drop by again soon!
Come study Keyword Forensics with us at any one of our local SEO hands-on Workshops located across the country.
Workshop dates and locations are located on the future dates page.
Drop in for more keyword observations soon.
John Alexander
Like the only REAL magic - the magic of knowledge.
Posted by John at 03:25 PM | Comments (0)
January 07, 2008
Keyword forensics observations around "support"
Hi and Welcome to the KEI Observation Deck.
Today I thought it might be fun to dip into Wordtracker for a few seconds just to randomly obvserve some recent audience search
behavior around the term "support."
The term "support" could be used in phrase clusters as a "device" or it could be used in context of a "support department."
Let's dive in and see if we can see any telling keyword phrases with high KEI (or Keyword Effectiveness Index) opportunities.
Here we go then....
"divorce support group directory" KEI 225.0
"pediatric on-call support" KEI 225.0
"toddler car seat neck support" KEI 294.0 (only 6 competing)
"video card shader support" KEI 324.0
"ergonomic computer wrist support" KEI 462.0 (only 4 competing)
"heated shoulder support" KEI 576.0 (only 1 competing)
"forex trading price action support and resistance" KEI 8712.0
There's loads more in there if you know how to bring it to the top.
Okay, some keyword research tips for you.....
The reason I say "keyword research" is because that is what people call it. But what really matters is learning to look beyond the hunt for keywords. We must realize that people are using the Internet as a tool for research based on the common conditions in their lives.
Of course we all need good keyword phrases in our optimization work, but what I am hinting at here is to look beyond the keyword hunt.
Look for phrases that have a story to tell or a trend to reveal.
But how can you find better keyword phrases?
Did you know that we often communicate differently when we speak to each other, than when we are writing an article or creating content.
Some of the simplest, plain, every day (even boring little phrases) and words we use when we dialog with each other, can open up amazing new possibilities for traffic.
Pay attention when your customers are talking to you and consider exactly, the words they use to speak to you. Try using some of those words as single "root" words to explore search behavior.
***It'll take you time to catch on to this tip because our brains our automatically attracted to the words we "think" sound important and we cannot see how some little acronym or boring sounding expression could ever help reveal anything. Don't miss the boat.
Read this article for more tips on your approach...
How can I learn better keyword research - Let me count the ways
By John Alexander
Join me again right here on the KEI Observation Deck for more fresh high altitude observations compliments to the folks at Wordtracker and of course me, Trackerjohn.
Like the only REAL magic - the magic of knowledge
Posted by John at 10:58 AM | Comments (0)
January 06, 2008
Do you sell Disney related products?
A few keyword observations related to "Disney" searches in the last 90 days.
"Who Is the Chairman of Walt Disney" KEI 242.0
"disney princess birthday candles" KEI 256.0
" women's disney pajamas" KEI 361.0
"free Disney Pumpkin Carving Patterns" KEI 386.8
"travel deals orlando disney area" KEI 484.0
"orlando disney vacation information" KEI 812.0
"Disney Friends game for DS" KEI 5,770.0
More observations real soon
John Alexander
Posted by John at 10:01 PM | Comments (0)
Another look at keyword phrases relating to "coupons."
Welcome to the KEI Obsevation Deck.
Does your Web site offer your customers coupons of any kind?
What type of "coupons" are readers searching for?
First a few lower KEI random observations and then some higher ones.
"pizza hut coupons" KEI 00.2.5 42,000 competing
"Papa Johns Coupons" KEI 004.4 7,040 compete
"petsmart printable coupon" KEI 7.19 552 compete
Nothing to exciting....
Okay an now let's grab some with a little higher KEI and lower
compete numbers from the Google search engine within the last 90 days....
"sites on fast food coupons" KEI 256.0 4 competing pages
"bowling concepts coupon" KEI 400.0 1 competing
"free online wheaties vitamins coupon KEI 576.0 1 competing
"Harry David Coupons" KEI 8,410.0 10 competing
Everyone loves coupons as it seems and there is a lot more than these to discover in Wordtracker, but I hope you enjoyed a few random observations.
If there is anything that people love more than a discount or a bargain, it something that is completely free. I've just posted a Squidoo lens linking to a load of cool free stuff.
Take a peek at some FREE Web based tools and other stuff right here.
It is not all SEO related but there are a few interesting things that are online these days for free.
More keyword observations soon.
Best regards
John
Posted by John at 06:31 PM | Comments (0)
Do you sell dolls? Let's look at a few keywords.
Just a few quick keyword observations to reflect what people are searching for in "doll" related searches within the last 90 days:
"dollhouse horse wagons" KEI: 225.0
"doll chef hats" KEI: 298.0
"wholesale and retail doll supplies" KEI 2,197.0
"dollhouse furniture and playground" KEI: 3,969.0
If you want to dig deeper in Wordtracker, you might want try a few
synonyms or related terms around figurines etc.
Many Wordtracker users start out with the idea of trying to dictate to the tool, which keywords that they **THINK** are most relevant. But the truth is every time we "guess at the terms" that seem to make the most sense, we are not really letting Wordtracker reveal its best data.
Need some Wordtracker help?
Download my free E-book Wordtracker Magic when you sign up for the Free SEO Tip of the day. It's all 100% free and you can unsubscribe any time you like.
Are you looking for SEO tips?
I recently had someone sign up for our free tips and then unsubscribe after reading only 3 tips. This is of course perfectly fine. But they said that the SEO tips were too basic...
Here's what they did not know.
They did not realize that we are giving away hundreds of tips that are far more advanced, but we never assume that people know the basic essentials either.
When you sign up for free SEO tip of the day, you get 1 easy to read tip each and every day by e-mail. It's amazing how much you can learn over a few short weeks and months for FREE.
Here is another letter that just arrived:
Dear John,
"I just started getting your tips a couple of days ago, and already one of your tips has been a fantastic advantage for me. You gave the link to check what the spider sees, and lo and behold when I ran one of my blogs, my keywords didn't show up!! I went back to my code and found the problem. keywords weren't being picked up by the spiders!!!
Thanks so much, and I now religiously look for your daily SEO Tip of the Day email!"
Susan S.
Grab your free SEO Tip of the Day and your Free copy
of Wordtracker Magic in the very first tip.
More keyword observations coming up shortly.
John Alexander
Search Engine Workshops
Like the only REAL magic - the magic of knowledge
Posted by John at 04:12 PM | Comments (0)
January 03, 2008
Maximizing SEM with Free Internet Marketing Tools
Ginette Degner is a top SEO researcher and a very sharp Affiliate Marketer. In this 4 Part Interview with talk show host, Cindy Turrietta asks Ginette to talk about some of the best free online tools for affiliate marketers and where you can find them. digg story">Great information.
Posted by John at 07:45 AM | Comments (0)