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January 15, 2008
Which Marketing Gurus Can You Really Trust
When I read this post in a newsletter from Michael Campbell I wanted
very much to share it with all of you. He told me that I could go
ahead and share it with you here on the KEI Observation Deck.
Best wishes..
John Alexander
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Which Marketing Gurus Can You Really Trust
By Michael Campbell
Question: I was thinking of getting the "brand name course"
from "brand name guru." Do you think it's a good idea?
Answer: I get this question in one form or another, almost
every single day. I'll tell you a little secret.
I was listening to a podcast the other day. It was an
interview with a ghostwriter. She has written dozens of
PDFs and How To Guides for several "big name" marketers.
It sounded like a who's who of the online marketing world.
What's scary, is that she admitted "not fully understanding"
what she was writing about. The marketers - who didn't
know any better - slapped their names on the finished work
and sold it to the masses. No wonder there's so much
confusion out there!
So the next time you're tempted to buy something, realize
that the guru "who wrote it" may not have had any part in
the project, other than to glue their label on it. It's very
possible that the person who wrote the ebook has only
5-10% more knowledge than you do.
The first thing I suggest you do, is to ask yourself a
couple of questions. Do you trust the person that's trying
to sell you the course? Do they have a solid reputation?
Do they use the product themselves. Are they a member
of the private site? If the answer to all the above is yes,
then it may be a good course.
But first email the proprietor and see if you get an
answer back. Ask them point blank if they wrote the
material, or if it was done by a ghostwriter. If they hem
or haw, hide from you, or don't give you an honest answer
straight away, don't buy it.
And finally, the most important question. Can you apply
this course immediately to your existing business model?
If not, resist the temptation to buy it. It's just new and
shiny and full of promises for a glimmering moment. Just
shake it off and maintain your focus.
Every time you switch business models you lose momentum.
If you stop applying power to your goal and keep trying for
"quick hits" you'll never build a successful, sustainable
business model.
So look deep in your heart and ask yourself, can this new
thing add to your existing momentum - not start it - but
propel you further on your chosen path. If yes, then invest
in the course, private site, software, to add more thrust, so
you can escape the gravity of mediocrity and achieve the
stratosphere of excellence where only the best can survive.
Michael Campbell
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If you would like to read more tips and articles of Michael Campbell,
I highly recommend his newsletter
http://www.InternetMarketingSecrets.com
You can download his entire e-book collection for free if you wish
to sign up. Your next tip on the way very shortly!
Highest regards
John Alexander
John@searchengineworkshops.com
http://www.SearchEngineWorkshops.com
http://www.SearchEngineAcademy.com
http://www.OnlineWebTraining.com
Like the only REAL magic - the magic of knowledge.
Posted by John at January 15, 2008 10:14 PM