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February 05, 2008
Redefining longer tailed phrases with a single word
Hi All,
Welcome to the KEI Observation Deck.
Here we make random observations on fair to high KEI (Keyword Effectiveness Index) phrases by quickly spotting trends in Wordtracker's Member Area and posting them right here for you
to see.
Today, I'm going to show you how using or adding a single word within a keyword phrase can drastically reduce your competition count for good honest phrases.
A phrase with fair potential is said to have a KEI of 100.
A phrase with excellent potential is said to have a value of 400.
But let's dip in and find some unique phrases for much higher KEI than just 400.
Think about some of the common terms that are rather competitive such as these examples:
"Free resume online" has about 178,000 competing pages on Google.
Not that hard to attain top visibility for, but want a better phrase?
Try using:
"Build a Free Resume Online" which only currently has 8 competing pages and about 141 searches within the last 90 days. There are more searches because Wordtracker count number is only a fraction of a percentage of all searches.
By using a simple term like "build" we've just dumped a ton of competing pages by presenting a longer tailed phrase.
Let's try that again....
Let's say as part of your services you offer a free web site.
"free web site" has 62,800,000 competing pages on Google.
How on earth will you take your free web site tool or service with over 62 million competing pages? Sure it can be done, but you've got to work pretty hard and it's going to take some time.
Want to grab the right audience much quicker and easier?
Check this alternative out....
"Free Web Builder Program" 8 competing pages on Google for this exact phrase at the time of this post.
Okay, so the question is this.
How well are you researching your data to find the best phrases that will allow you the best windows of opportunity?
Read the following 15 tips to reduce your Wordtracker research from hundreds of ours to just a few minutes.
Okay, now lets see what else I can find in here using the example of the root word "build" in just a few minutes. Are you ready?
Here we go then...
"how to build a machine quilt frame" KEI 100.0
"Parts to Build a Lightsaber" KEI 113.8
"how to build concrete slab" KEI 121.0
"How much would it cost to build a hotel" KEI 192.2
"How to Build a Pet Door" KEI 232.0
"corner cabinet build plans" KEI 432.0
"build a roasting spit" KEI 441.0
"how to build a brick fountain" KEI 450.0
"How to Build an Icehouse" KEI 518.0
"Build a Submarine School Project KEI 578.0
"custom home builders new england" KEI 625.0
"New Home Sales for Builders" KEI 845.0
"Free Web Builder Program" KEI 1081.0
"Build a Free Resume Online" KEI 2485.0
"Build to Order Profit" KEI 13,030.0
I guess that's not bad for about 11 minutes of research time.
Want to speed you your keyword research time?
Download the free Wordtracker Magic guide and
grab a Free SEO Tip each and every day. It's FREE!
Plan to come join Robin Nobles, Mike Marshall and myself next month
in Houston Texas for the Complete 5-Day SEO Mastery Workshop and
6 Month Mentoring Program on March 3-7, 2008.
The Agenda of Topics is here.
Registration information is here.
More keyword observations coming up very soon.
Please drop by any time here at the KEI Observation Deck.
Highest regards
John Alexander
http://www.Searchengineworkshops.com
Like the only REAL magic - the magic of knowledge
Posted by John at February 5, 2008 12:29 PM