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April 29, 2008
Upcoming Webinars in the Workshop Resource Center
Greetings,
There are more keyword observations coming up shortly...
Our next series of Live Instructional Webinars will be coming up as follows:
These Webinars are free for all active WRC members and active online students, but you must register to attend. More information below today's chat details.
Thursday, May 8th, 2008 at 11:00 AM EDT:
Webinar:
"It's Not JUST About Your Web Site Anymore" - Discover How You
Can Monopolize the SERPs
Learn how to use all the Internet has to offer by opening multiple windows into your site in a few short weeks.
Led by SEO Educator Tracy Fredrychowski of Search Engine Academy of South Carolina
8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT
See http://www.sew-wrc.com/hub/special-chat-sessions.php for registration and access details
Thursday, May 29th, 2008 at 11:00 AM EDT
Webinar:
Turning Traffic into Conversions with Post-Click Marketing
Led by Carrie Hill,
SEO Professional & Brand Management Specialist at Blizzard Internet Marketing, Inc. & contributing author at Search Engine Watch.
Learn a great process that will drive traffic into conversion paths
through keyword research, segmentation of traffic, content creation and testing. It's not just about how many visitors you receive - it's about how many visitors you convert!
8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST, 3:00 PM GMT
for registration and access details
More Webinars will be added shortly.
We plan on holding 2 - 3 Webinars each month on a variety of fresh and important topics presented by the Search Engine Workshop instructors and other guest educators. Stay tuned for more information!
You must be a member to attend these Webinars.
If your membership has expired, you can renew by logging in to your
account here:
http://www.sew-wrc.com/amember2/member.php
If you don't have an account, but want to join, go to this link:
http://www.sew-wrc.com/amember2/signup.php?price_group=49
--------------------------------------------
Additional Chat Sessions Coming up include:
Tuesday, April 29th, 2008
Learn to Cut the Cost of Your PPC Ads in 4 Easy Steps
Led by Tracy Fredrychowski - SEO Instructor
Search Engine Academy of South Carolina
http://www.searchengineacademysc.com
8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT
Conference Room #2
----------------------
Wednesday, April 30th, 2008
Beginning Chat: Ask Anything Q&A Chat
(No questions are too basic)
Led by Martin Preece
8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT
Beginning Chats
----------------------
Tuesday, May 13th, 2008
Site Reviews
(Bring your site URL and get a free review in the chat)
Led by Steve Scott of SEO Training Academy of Tampa
http://www.tampa-seo.com/
8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT
Conference Room #4
-----------------------
Wednesday, May 14th, 2008
Beginning Chat: Ask Anything Q&A Chat
(No questions are too basic)
Led by Martin Preece
8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT
Beginning Chats
------------------------
LIVE hands-On SEO Workshops scheduled for include:
April 29 - May 1, 2008 Phoenix, AZ (Sold Out)
Search Engine Academy Southwest
3 Day Limited Enrollment SEO BootCamp
Conducted by Emily Leach
http://www.searchengineacademysw.com
Orlando Florida May 19-23, 2008
Walt Disney World Resort
Special 5-Day Limited Enrollment SEO Mastery Workshop
This class includes the Complete 5-Day Workshop but includes
much more personalized Trainer to Student interaction based on an extremely limited enrollment of only 16 attendees (maximum)
with Robin Nobles, John Alexander and Michael Marshall
http://www.searchengineworkshops.com/registration.html
--------------------
May 12 - 13 & 19 - 21, 2008 Beaverton, Oregon
(split class)
The Search Engine Academy of Oregon
2-, 3-, and 5-day Search Engine Workshops
Training People to Leverage the Internet
Conducted by Colleen Wright
http://www.sea-oregon.com
-------------------
May 12 - 16, 2008 Rye Brook, NY
Search Engine Academy - New York Metro
2-, 3-, and 5-day Search Engine Workshops
Led by SEO Industry educator Mike Sancimino .
Serving the New York City Metro area
http://www.seanymetro.com
Posted by John at 07:50 AM | Comments (0)
April 24, 2008
Making Your Web Page Communicate More Effectively
If you miss this mornings Webinar, remember you will be able to watch it on demand from inside our SEO Workshop Resource Center.
Webinar:
If you have time, come join me Live this morning
Thursday April 24, 2008 at 11AM EDT or 10AM CST
TOPIC:
The Mechanics of Making Your Web Page Communicate More Effectively
Conducted by John Alexander
- Easy ways to make your Web page much more appealing to the human reader
- Tips and techniques for improving visitor response rates
- The difference between subliminal triggers and hype
- The importance of flow and the tone of your Web copy
- Some very common errors you need to avoid
For registration and access details
please see
http://www.sew-wrc.com/hub/special-chat-sessions.php
Not a member yet?
Cost is only $49
Plus you can access all our past Webinars and much more.
http://www.SEW-WRC.com
I hope to see you on-screen later today.
Best wishes,
John Alexander
John@searchengineworkshops.com
http://www.SearchEngineWorkshops.com
Like the ONLY real magic - the magic of knowledge.
Posted by John at 09:08 AM | Comments (0)
April 23, 2008
Boring everyday root words that are super high KEI
Greetings,
I wanted to touch on the topic of using mundane, ordinary everyday words to help you expose exceptionally high KEI phrases. If you've read my e-book Wordtracker Magic, you'll know where I'm going. If not, you can get the original version by signing up to my Free daily SEO tip of the Day.
In the meantime, let's dip into Wordtracker data with the root of:
"letter"
Here we go....
"Already Written Love Letter" KEI 392.0 8 competing
"List of Goodbye Letters" KEI 484.0 1 competing
"Learn how to Write Bubble Letters" KEI 484.0 1 competing
"How To Write A Guardianship Letter" KEI 529.0 1 competing
"Student Absence Letters" KEI 536.5 391 competing
"letter retirement sample" KEI 546.8 1090 competing
"Excuse Letters for School" KEI 682.7 6 competing
"Free Thank You Letter Samples" KEI 819.8 26 competing
"Love Letters to Write to a Boyfriend" KEI 873.0 275 competing
"EXAMPLE OF FUND RAISING LETTERS" KEI 900.0 1 competing
(probably because of the caps - don't trust it)
Plus even more telling phrases such as:
"Apology Letter for Cheating" KEI 901.3 3 competing
"Funny Goodbye Letters" KEI 963.0 30 competing
"Sample Letter of Sympathy Condolence" KEI 1020.0 153 competing
"Love Letter Saying Sorry" KEI 1204.0 6 competing
"Sweet Love Letter Sample" KEI 1760.0 7 competing
"Goodbye Letter for CO Workers KEI 25,950 3 competing
"Sample of Letter of Resolution" KEI 103,400 3 competing
Plus a ton more.
I hope you enjoyed todays observations. If you want a few more tips
on using Wordtracker to find good data fast, then
please read:
15 Keyword research Tips for finding the Hottest Niche Phrases Quickly
Join me in person next month along with Robin Nobles
and Mike Marshall for the Complete SEO Mastery Workshop
and 6 Month Mentoring Program. The Agenda is loaded with some of the very freshest strategies.
Registration is still currently available.
Drop by soon for more observations.
Best wishes,
John Alexander
http://www.SEW-WRC.com has great
value if you prefer online studies.
Posted by John at 11:46 PM | Comments (0)
How your SEO skills tone your philosophy and action
Greetings,
Here is a recent conversation I thought everyone could benefit from.
The name of the writer has been removed to protect the identity of the writer. I am sharing this because I hear these types of thing very often so I hope it helps a little.
Initial Question:
John, how important are SEO Skills really? I mean you talk a lot about skills. Is it really such a big deal? I've been getting pretty fair results and I have never needed any training.
John Alexander:
In your opinion, what is the alternative to the essence of "knowing" exactly what needs to be done? That's what a skill set does. It eliminates the "guess work" and enables you to experience greater success, in less time, with much less stress about it. I think it is
one of the biggest missing ingredients these days.
Reply:
I think it is much quicker to throw lots of things at the wall and just see what sticks if you know what I mean. It's fast and easy.
John Alexander:
I've heard this philosophy before. How long to your results last with respect to top visibility?
Reply:
A long time. A few of the pages will last for even several months before they need to be re-done.
John Alexander:
Everyone has a right to their own methods but my thought is that this only seems like so much wasted energy - for so few results and for so short of an endurance. All due respect, but our students create pages
that rank for years.
Reply:
Is this going to be about the white hat - black hat thing?
John Alexander:
Not really. I don't think I can be accountable for the actions of
other people. I am only accountable for the actions I personally choose to take. I don't agree with the methods of black hats or the typical philosophy that they believe in. Much of their philosophy I disagree with.
Reply:
What philosophy? Is it not just winning the war with the search engines and doing whatever it takes to beat the search engines?
Is it not just about gaining top visibility and beating the system?
John:
Here is first place where we differ. I do not believe the myth that we
are in a "war" with the search engines. We have never been at war with
search engines, therefore there is no need to beat them. We are in
competition with our competitors.
I also know for a fact that students are much wiser to focus on understanding how to build high value content that will stand the test of time. After all, if you are crafting pages that are useful and satisfy the searcher with useful content, the search engines do not really care if rank at the top.
Let me back up...to address the original question about "skills."
The key here is that everyone has their own personal philosophy.
We all do. It is also important to respect each other's opinions or
personal philosophy. I honestly respect other people for their opinions as I hope they will respect me for mine. We can disagree on anything - but without being disagreeable.
Here is the key (in my opinion) to where it all starts.
We each have the ability to "choose" what we believe. Regardless of whatever you or I trust to be true or whatever each of our personal philosophies on SEO is, we each have the power to choose.
I am not saying anything against you. I respect your beliefs, but if you think you are at war with the search engines, then we do disagree and it is okay to disagree.
With all of the purchasing of new tools, new e-books, new training,
new new counsel - the single most important thing to "get" is to
"get solid understanding."
True understanding tones your personal philosophy. Your own personal philosophy about SEO, produces the attitude you have about it. How you feel about your own skills is very important to your success.
You philosophy controls your attitude.
Why is your attitude towards SEO skills important?
The attitude you have, leads to which ever type of activities you take part in. The activities you take part in, then lead to the final results you achieve. Ultimately, the results you achieve are what really contribute to produce the current lifestyle you have and also to your reputation (if you are in the SEO industry.) I hope this makes sense.
Please read the recent article I wrote last week where I address what I think are 7 of the most common misconceptions about SEO. If we do not build on the foundation of something that is true, then we can go on for years spinning our tires.
Building genuine search engine marketing skills are what "tone your
philosophy." SEO/SEM Skills eliminate the guess and enable you to experience greater success in less time, with much less stress about it.
Best wishes,
John Alexander
John@searchengineworkshops.com
http://www.SearchEngineWorkshops.com
http://www.SearchEngineAcademy.com
http://www.SEW-WRC.com
Like the only REAL magic - the magic of knowledge.
Posted by John at 10:33 AM | Comments (0)
April 22, 2008
Keyword phrases relating to "books"
Here we go with some fresh observations then...
"kindergarten story books" KEI 96.1
"children's book writing competition" KEI 128.6
"american civil war coloring book pictures KEI 181.5
"Summary of Books of the Bible" KEI 215.1
"Free Recipes Booklets" KEI 294.0
"medieval book binders" KEI 300.0
"flower colouring book" KEI 302.0
"building construction technical books" KEI 325.0
"Leprechaun Coloring Book" KEI 580.2
"Where Can I Learn Bookkeeping" KEI 696.2
"Well Known Books List" KEI 840.2
"Kelly Blue Book RV's" KEI 892.0
"What Are the Order of the Bible Books" KEI 1365.0
"Books Bible Chronological Order" KEI 1514.0
"Phone Book for London England" KEI 1998.0
"UK Phone Book Listings" KEI 2467.0
"Free Online Tax Books" KEI 3816.0
"Blue Book Value of a Camper" KEI 10,710.0
"address books floral" KEI 38,320.0
Plus a whole lot more interesting observations thanks to
Wordtracker.
Grab a free SEO Tip every Day right here PLUS get the E-book Wordtracker Magic for free.
More high KEI phrase observations coming soon.
Posted by John at 04:21 PM | Comments (0)
This week's Webinar - How to make your Web page communicate more effectively
Join me for a Live Onscreen Webinar in 2 more Days...
Webinar:
This Thursday April 24, 2008 at 11AM EDT or 10AM CST
The Mechanics of Making Your Web Page Communicate More Effectively
Conducted by John Alexander
- Easy ways to make your Web page much more appealing to the human reader
- Tips and techniques for improving visitor response rates
- The difference between subliminal triggers and hype
- The importance of flow and the tone of your Web copy
- Some very common errors you need to avoid
For registration and access details
please see
http://www.sew-wrc.com/hub/special-chat-sessions.php
Posted by John at 11:17 AM | Comments (0)
April 21, 2008
Media Release - Published today
Read all about the Search Engine Academy and the
new Workshop Resource Center in
- Forbes Magazine
- Houston Chronicle
- AOL Money & Finance
- Los Angeles Times
- RCR Wireless News
More keyword observations coming soon.
Best wishes
John Alexander
Posted by John at 01:09 PM | Comments (0)
April 20, 2008
Classic keyword phrases
Classic Keyword Phrases
"Classic Winnie The Pooh Quotes" KEI 108.0 Compete 3
"Classic Native American Literature" KEI 121.0 Compete 4
"classic antique truck parts" KEI 137.3 Compete 7
"Classic TV Show Clips" KEI 180.2 Compete 2
"instrumental classical music with sounds of nature KEI 320.0
"Orion XT8 Classic Telescope" KEI 341.3
"tuning machines for classical guitars" KEI 484.0
"classic air beds" KEI 608.0
"Classic Family Feud Questions" KEI 841.0
"Watch classic Cartoons Online Free" KEI 5,657.0
For new SEO articles on using Wordtracker and SEO visit today.
For new observations coming soon.
Posted by John at 06:33 PM | Comments (0)
April 18, 2008
New Article posted on SEO Future Changes
Greetings,
I've just written part 1 of a 2 part article which identifies one of the most important future changes in SEO.
Please enjoy!
SEO Changes - Are Your Sales Dropping as Your SEO Rankings "Soar high?"
By John Alexander
Check out our Complete SEO Mastery Workshop Agenda for May 19-23
Posted by John at 01:49 PM | Comments (0)
April 17, 2008
Today's Live Webinar
Here is a reminder for Workshop Resource Center Members...
Join Robin Nobles this morning live on-screen at 11AM Eastern Daylight
Time (or 10AM CST) for simple content ideas that any Web site owner
can do that are sure to appeal to your potential customers and keep
them coming back for more!
WEBINAR TIME: Thursday, April, 17th, 2008 at 11:00 AM EDT:
WEBINAR TOPIC:
Easy Content Ideas Designed to Build Your Link Popularity Too!
Conducted by Robin Nobles - Co-Founder of Search Engine Workshops
and author of Content Challenged No More! e-Book
8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT
See for here for registration and access details. This is a Webinar and is not held in our regular chat rooms.
Final Reminder:
SAVE $200 on the May 19-23 Ultimate SEO Mastery Workshop
Early-bird Registration ends tomorrow:
Highest regards,
John Alexander
Like the only REAL magic - the magic of knowledge.
Posted by John at 08:58 AM | Comments (0)
April 12, 2008
Separating 7 SEO truths from 7 misconceptions
Welcome to the KEI Observation Deck.
I have just posted another recent SEO tips article that focuses on separating truth from error. Fact from fiction. Here are 7 long held misconceptions that you may have heard of, along with the actual truth you should be aware of.
Please read:
Separating 7 SEO Truths from 7 Common long held Misconceptions
Also, please check out the Agenda Topics for the upcoming SEO Mastery Workshop next month on May 19-23, 2008 in Orlando.
More keyword phrase observations coming up soon.
Best wishes,
John Alexander
http://www.SearchEngineWorkshops.com
Posted by John at 10:00 PM | Comments (0)
April 05, 2008
Career related keyword phrases
Here are a few career related phrases recently spotted in Wordtracker:
"curriculum vitae and career change" KEI 98.0 2 competing
"what are career interest areas" KEI 100 1 competing
"career in foreign import and export cars" 112.5 2 competing
"legal careers in Los angeles" KEI 121.0 1 competing
"careers in shoe design" KEI 192.0 3 competing
"business careers pay" KEI 324.0 1 competing
Plus other random observations with competing pages under 5:
"real estate photography careers" 3 competing
"i need help deciding on a new career" 1 competing
"job titles career search" 5 competing
"new internet careers" 3 competing
"careers in bodyguarding" 2 competing
Do you want an easy way to test conversion data for any keyword
phrase? Watch this short Video clip. It's free!
Do you want to learn to push your keyword research beyond the norm?
We have a new complete 5-Day Workshop coming up in Disney Orlando
on May 19-23, 2008. Check out our complete agenda of hot topics here.
Posted by John at 08:51 AM | Comments (0)
April 04, 2008
Wordtracker Webinars for on-demand viewing
Greetings and Welcome to the KEI Observation Deck:
For our latest set of Recorded Live Webinars on Keyword Forensics
please drop in to the Workshop Resource Center.
Recorded Webinars currently Available:
--Understanding more about behavioral trends - versus keywords
Led by John Alexander
--Get more out of Wordtracker's Keyword Universe in minimal time
Led by John Alexander
--Introduction to Keyword Forensics - instantly tapping into Gold
Led by John Alexander
What is waiting inside for you?
--includes new live on-screen instructional Webinars
with SEO educators John Alexander and Robin Nobles
--includes access to Basic SEO Self Study courses
--includes access to the Advanced SEO self study courses
--includes access over 1000 pages of tutorials tips and strategies
--includes new weekly updates (instead of monthly)
--includes more new weekly live instructional chat sessions
--includes access to 4 years of instructional chat archives
with top SEO educators such as:
* Robin Nobles
* John Alexander
* Martin Preece
* Michael Campbell
* Michael Marshall
* Mike Moran
* Robert Wright
* Marshall Sponder
* Ginette Degner
* Rhoda Schueller
* Andy Beal
* Mary Bowling
* Carrie Hill
* Plus many, many other top SEO industry educators
Access a wealth of skill building resources
at the Search Engine Workshop Resource Center:
Membership is now only $49 per month.
Upcoming Onscreen Instructional Chats and Webinars
Tuesday, April 8th, 2008
Takeaways from Search Engine Strategies NYC focusing on Social Media Optimization
Led by Marshall Sponder
9:00 a.m. PDT; 12:00 Noon EDT; 5:00 p.m. BST; 4:00 p.m.GMT
---------------------------
Thursday, April, 17th, 2008 at 11:00 AM EDT:
ON-Screen Webinar:
Easy Content Ideas Designed to Build Link Popularity Too.
Simple content ideas that any Web site owner can
do that are sure to appeal to your potential
customers and keep them coming back for more!
Led by Robin Nobles
8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m.CST; 3:00 p.m.GMT
registration and access details.
----------------------------
Thursday, April 24th, 2008
On-screen Webinar:
The Mechanics of Making Your Web Page Communicate More Effectively
- Easy ways to make your Web page more appealing to the human reader
- Tips and techniques for improving visitor response rates
- The importance of flow and the tone of your Web copy
- Some very common errors you need to avoid
Led by John Alexander, Co-founder of Search Engine Workshops
8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT
See http://www.sew-wrc.com/hub/special-chat-sessions.php for registration and access details
-----------------------------
Thursday, May 8th, 2008
On Screen Webinar:
"It's Not JUST About Your Web Site Anymore" - Discover How You Can
Monopolize the SERPs at 11:00 AM EDT:
Learn how to use all the Internet has to offer by opening multiple windows into your site in a few short weeks.
Led by SEO Educator Tracy Fredrychowski of
Search Engine Academy of South Carolina
8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT See
http://www.sew-wrc.com/hub/special-chat-sessions.php
for registration and access details.
Posted by John at 01:34 PM | Comments (0)