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February 28, 2009
More Real Life Success Stories from Our Students
Welcome to the KEI Observation Deck,
Make no mistake. These next few words are not about OUR success
stories where WE have optimized business Web sites.
No, these are the real life success stories of the actual business owners and students after completing our SEO Mastery Workshop
or attending a Local Search Engine Academy Workshop.
Hear the experiences of everyday business people after
their hands-on Search Engine Academy training:
"John, the ideas presented here have me thinking about website
optimization, writing, search engines and research in new ways. I
got much more out of the workshop than I would have imagined. I
also wanted to say that the quality of individuals at the workshop
is a real testament to you, Robin, Michael and the rest of the
Search Engine Workshops team.
Thank you for taking the time to make a personal impact. Your
presentations have a remarkable way of reaching the individual
while still speaking to the entire group. I felt that comments were
for me individually and the group as at whole. With the entire
Workshop...Color Me Impressed."
Joe Finucan - Orlando SEO Advanced Workshop
------------
"Hi John, I wanted to extend my gratitude, and appreciation for all
the valuable SEO information that you presented last week. THE BEST
I HAVE EVER SEEN!"
You guys demonstrate a longer term opportunity, with an expanding
foundation that has a great deal of substance. Again, many thanks
for your time, and attention. It was a very worthwhile week!
Ron Oaks - SEO Graduate
------------
"Mike Marshall is literally one of the brightest minds in the world
of Search Engines and Search Engine Optimization (SEO). With a
degree in Linguistics that allowed him to absorb concepts like
Latent Semantic Indexing and then apply his programming skill,
Mike has a grasp on the science (both theoretical and applied)
of search engines like few others do. Among many unique qualities
Mike has, is his unassuming and open approach to sharing his
knowledge with his clients. He doesn't "hold back" to save
something for the next contract. When you ask Mike a question he
gives you an answer. The right one. I don't know of another person
in the world of SEO whose knowledge I trust more than Mike Marshall."
Top qualities: Great Results, Personable, Expert
- Gordon Magee
Internet Marketing and Analysis Manager at Drs. Foster & Smith
Rated #83 in the Internet Retailer 500
-------------
John, we set a record day yesterday and had a record month for
January. Great stuff! I hope you are well. I would have been in
touch sooner, but our business has exploded and we have not had
a free second until now."
Best Health & Regards,
Bryce Purvis
-------------
"I just wanted to let you know that I did as you suggested in our consultation and now the site is appearing on a lot more Top pages AND we’re also getting more inquiries from it."
Thanks for the help.
Gil Sery
-------------
Dear John, Robin and Michael,
"Hope things are going well with you all. After the SEO workshop in Vegas, I took on this SEO account that you guys all provided input during the workshop.
They were stuck in #15-#17 forever, and their desired keywords have 11,700,000 competition pages. I used all the good notes that I took during the class, I thoroughly scrubbed their site. And just this week they finally got on the 1st page! T hey are now at #5.
I really enjoyed the SEO class, and meeting all of you. Since we all try to get good at it, I can’t resist to sharing my first little victory with you."
All the best,
Dana Chen Fischer - Las Vegas SEO Workshop Graduate
----------------
"Dear John, a year ago I joined you and Robin in Orlando for the SEO workshop. I was a complete novice to the world of Search Engine Marketing. I had been in direct marketing for 10 years, well-versed
in copy writing, but the online world was a complete mystery.
At that time we had zero ranking on the search engines, and
e-commerce comprised only 12% of our sales.
Thanks to the fine training you and Robin provided, I am thrilled to report that a year later, many of my products have first page rankings. We're outranking some of our toughest competition, our e-mail campaigns are thriving as never before, online sales are now 33% of my total business, and we are only beginning to realize the potential. My time with Search Engine Workshops, with you and Robin, were worth every penny!"
Kevin M. Williams - Orlando SEO Workshop Graduate
---------------------
"The knowledge and enthusiasm of the presenters was exceptional. Superb course – with every penny."
Andrew Davis - WSI Internet Consultant
---------------------
“Before I took the search engine academy training course, I had an intermediate level of SEO understanding. Not only am I now an expert, this course has taught me an entire new way of approaching SEO.”
Annie Ho,
Toronto SEO Workshop Graduate
Read many more student comments here:
http://www.searchengineworkshops.com/testimonials.html
So Why Get Ready for April 20-24 Philadelphia Workshop?
It's a 2009 Workshop that saves you 4 to 5 months of trial and error
and "SEO guesswork." Now is the time to gain a new understanding of SEO accurately and take your business to a whole new level.
These skills are worth thousands of dollars in staff hours and
opportunity otherwise lost. Learn how you can maximize your Web
visibility with much more accuracy than ever before possible.
Join Robin Nobles, John Alexander and Michael Marshall in the next
Ultimate SEO Mastery Workshop on April 20-24, 2009.
Make 2009 the year you turn YOUR online business around too.
Here's the latest Agenda of Topics.
Plus SAVE $500 on tuition if you register early before March 6, 2009.
Check other Future Search Engine Academy Dates and Locations
for our courses in locations across North America and Asia too.
http://www.searchengineworkshops.com/workshop_dates.html
Also, feel free to let us know if you would us to consider teaching
a Workshop on-site for you that is specific to your industry.
Highest regards
John Alexander
John@searchEngineWorkshops.com
http://www.Searchengineworkshops.com
http://www.Searchengineacademy.com
http://www.onlinewebtraining.com
Like the only REAL magic - the magic of knowledge.
Posted by John at 07:04 PM | Comments (2)
February 27, 2009
Speed Dating for Business - By Thomas Petty
Speed Dating for Business (Just published in the Sacramento Press)
By Thomas Petty
I went speed dating last night. I’m actually very happily married, and yet my wife sent me off with her blessings.
So what’s up with that?
Read SEO Educator Thomas Petty's full article here
Posted by John at 01:59 PM | Comments (0)
Search Engine Academy in the News
Search Engine Academy Expands Local SEO Training into Several New US and Canadian Communities
Posted by John at 10:39 AM | Comments (0)
February 25, 2009
High KEI Observations for Affiliates with Recipe Sites
Welcome back to the business of high KEI observations from Wordtracker's member area.
Today I thought I'd dip in to see how many phrases with high KEI (Keyword Effectiveness Index) I could find in 3 or 4 minutes using my "Keyword Forensics" methods.
Typically if your KEI is 100 Wordtracker says it's a good phrase.
If your KEI is 400, Wordtracker says it's a excellent phrase.
But suppose you could find phrases with KEI in thousands or tens of thousands and do it in a few seconds? Okay, here we go.
But today, I am going to not use root words that include the term "recipe."
You may ask, "why not?" Because it is the first thing that jumps into your mind right? Most people tend to "guess" at keywords, rather than sift through all the data. Instead, I am going to choose a food group.
Here we go:
"how long to barbecue chicken" KEI 206.0 Compete 7 pages
"how do i bake a 5 lb whole chicken" KEI 441.0 Only 1 competing
"boneless and skinless chicken recipes" KEI 481.3 Only 3 competing
"how to cook chicken on a gas grill" KEI 645.0
"how long should you grill chicken" KEI 761.0
"how long to bake a whole chicken" KEI 841.0
"grilling time for chicken" KEI 912.2
"grilling temperature for chicken" KEI 1668.0
"oven baked whole chicken" KEI 1849.0
"how long to grill chicken wings" KEI 2,601.0
"what temperature should chicken be cooked at" KEI 6,667.0
"gas grill cooking time for chicken" KEI 8,281.0
"can i boil boneless skinless chicken breast" KEI 18,050.0
"how long do you cook chicken legs on the grill" KEI 21,780.0
"how long do you grill chicken on a gas grill" KEI 41,170.0
"how long do you bake chicken with bones" KEI 47,960.0
"how long do you bake chicken leg quarters" KEI 59,000.0
"ways to cook boneless skinless chicken breast" KEI 201,300.0
"how long does chicken keep in the refrigerator" KEI 210,300.0
"how long should chicken breast bake" KEI 216,500.0
How are your keyword research skills in Wordtracker?
If you do keyword research, do you tend to spend hours fooling with data only to come away feeling like all the best windows of opportunity are gone?
Do you need to speed up your research time and find the biggest windows of opportunity in seconds?
Wordtracker Magic 2.0 - Keyword Forensics for SEO is a pretty easy read, but it will change how you think about using Wordtracker.
Join me live in Philadelphia on April 20-24 with Robin Nobles and Michael Marshall and the SEO Mastery Workshop. Register early before March 1 and save up to $500 on tuition.
Here's the agenda.
Here's the most recent SEO student success stories.
Want a Free SEO Tip every day? It's free!
Highest regards,
John Alexander
http://www.SearchEngineAcademy.com
Like the only Real magic - the magic of knowledge.
Posted by John at 12:14 PM | Comments (0)
Search Engine Academy in the News (Feb. 2009)
Last week, we mentioned that both Search Engine Academy of Oregon (Instructor Colleen Wright) and Search Engine Academy Tampa Bay (Steve Scott) both placed within the Top 10 Best SEO Training Schools for February 2009 in an independent study.
This week the San Francisco Bay area Search Engine Academy is in the news. Also check out Part 2 of Thomas Petty's article in the Sacramento Press here.
Also joining the officially joining the Search Engine Academy in Arizona is Roy Reyer (who many may remember as Radar Roy.)
Roy is another example of an outstanding success story due to SEO skills. After starting his own small business selling radar detectors a few years ago, Roy discovered the so called SEO company he had hired, ended up getting him banned in Google. Roy decided to attend our SEO Workshop in order to try to understand why he was being banned in Google. Roy ended up by taking his small radar detector business from being banned in Google, to being the number 1 success story in the radar detector industry.
We now welcome Roy Reyer to our Network of Local SEO Community Trainers to help us deliver SEO training in the State of Arizona. Watch Roy's video.
Posted by John at 09:11 AM | Comments (2)
February 21, 2009
Philadelphia SEO Workshop coming April 20-24
Philadelphia SEO Workshop coming April 20-24
Philadelphia Search Engine Mastery Workshop
with Robin Nobles, John Alexander and Michael Marshall
April 20-21 2-Day Basic SEO Essentials
(Save $100 when you register before Mar. 1)
April 22-23 3-Day Advanced SEO Workshop
(Save $200 before March 1.)
April 20-24 Complete 5-Day SEO Mastery Workshop
(Save $500 before March 1)
Complete Agenda
Complete Workshop Agenda
Posted by John at 12:30 PM | Comments (0)
February 19, 2009
Part 3 - Are Your Rankings Soaring - while your sales die?
Welcome to this update and several SEO related articles and tips
this week include:
1. Gain high-performance SEO skills at the next SEO Workshop Apr.
20-24
2. Part 3 - Are Your Sales Dropping as Your SEO Rankings "Soar high?"
3. Grab a Free SEO Tip of the Day
4. Find new SEO Workshop Locations in Communities across US, Canada
and in Asia
5. For United Kingdom Readers - Feb. 25, Mar. 4th and Mar. 11th
High Performance On-Screen 3-Week SEO Series
6. On-site Advanced SEO Skills Training For your company in-house
-----------------------------------------
1. Gain top high-performance SEO skills at the next SEO Workshop Apr. 20-24
Now is the perfect time to equip yourself with the most accurate SEO skills ever possible. Come join me, Robin Nobles and Michael Marshall in Philly on April 20-24.
What's new on the agenda?
--Discover what the biggest future changes are to SEO as well as the
solutions you need to implement immediately in 2009.
--At Search Engine Workshops, you gain more than "how to" knowledge
you also learn the all essential "why" elements. Now much more
than just a step by step process, but you also gain an understanding
of "why" you are doing things in a specific way. If you understand
why, you'll never fall behind.
--Discover how to conduct deadly accurate research for optimizing
any page even within the highly competitive phrases.
--Now you can discover (without guessing,) how to know exactly
which secondary and supporting terms are boosting the genuine
relevance of your copy for any targeted keyword phrase.
--How you can overcome an extremely important challenge posed by the
Personalization of Search with minimal fuss.
--How to make a significant impact the Quality Score of any PPC
landing page.
--Discover Social Media Strategies that finally make sense.
Check the newest Full 2, 3, or 5-Day Agenda here:
http://www.searchengineworkshops.com/workshop_agenda.html
---------
"John, what we learned when you were here has been priceless. We set
a record day yesterday and had a record month for January. Great
stuff! I hope you are well. I would have been in touch sooner, but
our business has exploded and we have not had a free second until now."
Best Health & Regards,
Bryce Purvis - Cincinnati, Ohio
Read dozens more SEO Students success stories about this Workshop:
Get ready to take your SEO skills to a whole new level?
Make a decision to excel and SAVE up to $500 when
registering before March 1.
----------------------------------------------------
2. Part 3 - Are Your Sales Dropping as Your SEO Rankings "Soar high?"
By John Alexander
The "personalization of search" is described by distinguished IBM
Engineer and first class co-author of Search Engine Inc, Mike Moran
as: "One of the biggest changes in the SEO industry since the
introduction of PPC."
You may be convinced that all looks great with your rankings but
think about it again. Are your "rankings" accurate? Are rankings
really dead as some proclaim?
No, they are just completely different than you may have thought.
Please read Part 3 of a 4 part series:
Part 3 Are Your Sales Dropping as Your SEO Rankings "Soar high?"
-----------------------------------------------------
3. Grab a Free SEO Tip of the Day
Which of these influences are most important?
They all have some importance, but if you were to pick one that had
the most influence, which would it be of these factors?
Do you know the correct answer?
A. Keyword Meta Tag
B. Keyword proximity
C. Keyword density
D. Keyword rich Domain name
The answer is at the very bottom of this newsletter.
Want a Free SEO Tip daily?
-----------------------------------------------------
4. Find new SEO Workshop Locations in Communities across US, Canada
and Asia
Check for a Search Engine Academy in your local community:
http://www.searchengineworkshops.com/workshop_dates.html
-----------------------------------------------------
5. United Kingdom High-Performance On-Screen 3- Week SEO Series
Coming Next Wednesday Feb. 25, Mar. 4 and Mar. 11
Join Robin Nobles, Michael Marshall and John Alexander live on your
screen each week for the the United Kingdom SEO and Optimisation
Skills Booster Classes for 3 Wednesdays in a row:
Wednesday February 25 at 2PM to 5PM GMT
Wednesday March 4 th at 2PM to 5PM GMT
Wednesday March 11 th at 2PM to 5PM GMT
This class is for United Kindom participants only:
----------------------------------------------------
6. On-site Advanced SEO Skills Training For your company in-house
This month I have a couple of open spots for SEO consultation.
If you would like me to come to visit your organiztion to deliver
a training on-site to your team, just write to:
john at searchengineworkshops.com for a quote.
Each of our local SEO associate trainers are also pleased to quote
you for on-site projects too.
That's about all for this week. If you enjoyed this newsletter or
our free SEO tips, please feel free to pass this newsletter on to
someone, if you think they might enjoy it.
Until next time...
I wish you the very best of success in your business.
Highest regards,
John Alexander
http://www.SearchEngineWorkshop.com
http://www.SearchEngineAcademy.com
http://www.SEW-WRC.com
SEO TIP ANSWER: - Did you know the CORRECT ANSWER - B. Keyword proximity
Keyword proximity is about how closely keywords are positioned together and it is quite influential. From this small set of influences, it scores high.
While A. Keyword Meta Tag - is Of least importance to the major
search engines
and C. Keyword density - not as important as it once was - but has
some influence
D. Keyword rich Domain name - some influence but not as important as
most people tend to think.
Like the only REAL magic - the magic of knowledge.
Posted by John at 04:25 PM | Comments (0)
February 15, 2009
Are you making one of the 5 PPC Mistakes?
Here is a PPC related report you can grab for free...
Are you making any one of these 5 mistakes in your PPC campaigns?
This report helps you understand clearly what NOT to do and be
profitable with your PPC campaigns. (Free report)
How to Avoid the 5 Deadliest Mistakes that Keep 98% of Affiliate
Marketer Dead Broke
Your next SEO Tip is coming shortly.
Highest regards
John Alexander
http://www.Searchengineworkshops.com
http://www.searchengineacademy.com
Posted by John at 06:39 PM | Comments (0)