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March 22, 2009
Planning Tips for the Fiscal Year of Your Online Business
One of the things to watch in a slower economy is taking time to plan for things that can dramatically improve your online business.
Here are a few tips:
--Review your track record for product sales last year as well as
services. Plan ahead and consider what market there will be for them
for 12 to 24 months ahead.
--Analyze your customer's level of satisfaction.
--Consider carefully how you will improve your traffic. Review past
PPC spending and evaluate whether you might benefit from more
organic visibility.
--Review other types of advertising and plan carefully based on what
you see has worked for you in the past.
--Trim back on spending in the areas that have not proved to serve you
well.
--Plan ahead to meet all your commitments and delegate where possible.
One of the most important aspects of an online business is to analyze how well your business is profiting. Is it moving ahead or falling behind or not changing at all.
If you need for profits to change, consider using slower business as a way to advance yourself and your employees with new skills. A report last month from eMarketer predicted that search engine optimization (SEO) will grow in the next five years with companies spending $3.8 billion by 2013.
In its Digital Outlook Report 2009, online marketing agency Razorfish finds that search engine optimization (SEO) will become an increasingly important part of marketing campaigns - overtaking even pay per click.
For information about attending a Local SEO Skills Workshop in a community near you, check Search Engine Academy.
For Online SEO Skills Training visit here.
Also check this page for more dates in Philadelphia 20-24 in April 2009 and Las Vegas in May 2009.
Posted by John at March 22, 2009 12:58 PM