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March 22, 2009
Semantics for SEO - About secondary supporting terms
When you look at how intelligently search results are returned, sometimes it may be enough to convince you that a search engine has intelligence. In a certain way, it does.
Regardless of how intelligent the search results "appear to be," the search engine cannot really "think" like a human being does.
However, a complex process known as NLP or "Natural Language Processing" and Latent Semantic indexing comes into play so that whenever any content is considered by a search engine using AI, the search engine forms it's "understanding" of the meaning of words and the semantics of word associations based on the body of all of the entire data that it has collected on the Web.
This may include Blogs and even real world news.
The best way to think about "supporting terms" is this.
Secondary supporting keyword terms that a search engine "understands" are directly related through its "artificial intelligence." These may be synonyms, but they also may be other word relationships too.
Watch this short video about how you can discover the words that are semantically related to your primary phrase, based on what a search engine "understands" about your topic.
How to find truly related Synonyms to your keywords
(without using a thesaurus)
By John Alexander
Posted by John at March 22, 2009 12:34 PM