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April 01, 2009
Examining the "root word" with high KEI for Ingredients
Have you ever wondered about what other aspects of a product that people might be searching for (other than the product itself?)
Today's 5 minute dip into Wordtracker was for the purpose of exploring search terms related to "Ingredients" (or how something is made.)
Here's what we came up with:
"what are the ingredients in a mars bar" KEI 95.5
"smokeless powders ingredients" KEI 100.0
"original coca cola ingredients" KEI 112.3
"what are the ingredients in lucky charms cereal" KEI 113.8
"what are the ingredients in noodles" KEI 162.2
"trident gum ingredients" KEI 173.8
"mcdonalds hamburger ingredients" KEI 250.6
"coca cola ingredients" KEI 644.1
Now things start to jump up a bit....
"what is the ingredients for twix" KEI 1,593.0
"ingredients in sprite drink" KEI 2,520.0
"cheerios ingredients" KEI 7,775.0
"ingredients for pattie melt" KEI 11,010.0
"friendly''s ice cream ingredients" KEI 11,550.0
When ever you optimize your pages, always remember there is much more to researching behavior than just keyword. Watch for keywords that may tell a story about the circumstances in the users life that cause them to search in the way that they do.
What other things are worth exploring?
--Product dimensions
--Color
--Related tools
--words and phrases that form natural dialog
--Questioning terms or reasoning terms
--secondary or related terms (based on what a search engine sees
as being connected)
--"action related" terms that are semantically related
--Descriptive Verbs
Plus for a whole list of ways you can speed up your keyword research in Wordtracker and dig into the behaviorally related terms within just seconds, check out the e-book Keyword Forensics for SEO.
Highest regards
John Alexander
Search Engine Workshop
Like the only REAL magic - the magic of knowledge
Posted by John at April 1, 2009 06:23 PM