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May 31, 2009
Free SEO Webinar Series on June 1 thru June 5th
Here is something a little different that I'll be doing next week.
Come join me, John Alexander on-screen for a special series of Free SEO Webinars each day next week.
Based on the Spirit of Free SEO Tip of the Day, I'd like to show you easy ways to understand basic SEO skills so that you can get started bringing more traffic and visibility to your online business.
We'll be discussing keyword research, examining influences to relevancy and you can watch on the screen as I optimize a page and give you some excellent tips for a few minutes each and every day.
Time 1:00PM - 1:35PM Daily
June 1, 2, 3, 4, 5th
COST: 100% FREE
Come see how even just 30 minutes a day - can keep your competition at bay.
All seats are 100% free! All you have to do is register in order to confirm your free attendance.
This special series is not part of any membership area but it is an extension of our Free SEO Tips of the Day that I write for our readers. Registration is limited, but if the Webinar happens to fill by the time you register, I may offer the sessions the first week of next month.
Hope to see you there.
Highest regards,
John Alexander
http://www.SearchEngineWorkshops.com
http://www.SearchEngineAcademy.com
Posted by John at 01:42 PM | Comments (0)
May 21, 2009
Webinar - Sorting Your SEO Priorities MAY 21 at 11AM EST
Join us this morning for a 3 person panel Webinar with Robin Nobles, Michael Marshall and John Alexander at 11AM EST in the SEO Workshop Resource Center.
You must be a member and register to attend. However, if you happen to miss it, we will be posting it for on-demand viewing along with many other of our Webinars which members can access at any time.
Are there smarter ways to prioritize your SEO work?
You bet there are.
The Webinar begins in just 1 hour from now on May 21 at 11AM EST
Hope to see you online.
Highest regards
John Alexander
Posted by John at 10:01 AM | Comments (0)
Last week's Las Vegas SEO Workshop Photos
Here are a couple of new SEO Mastery Workshop photos posted from last week's Las Vegas SEO class at the Tuscany Hotel and Suites. Conducting this Workshop with me were Robin Nobles, semantics expert Michael Marshall and super affiliate marketer, Ginette Degner. Students were attending from as far away as the United Kingdom.
John Alexander
Search Engine Workshops
Online Web Training
Posted by John at 09:52 AM | Comments (0)
May 12, 2009
Dining out with a few Philadelphia Students
Although we originally took this photo back in 2008, Robin and Michael and I joined together last month for 2009 with a few Philadelphia SEO Workshop students.
This week it's on to our Las Vegas SEO Workshop which begins this Thursday and runs over the weekend May 14 through 18th.
Posted by John at 09:55 AM | Comments (0)
May 11, 2009
Author Daniel Pink explains why "right-brainers" will rule this century
In regard to the Art of SEO as opposed to the "science" of SEO. Any work that involves right brain creativity will become much more important to North Americans in the coming years.
In the recent article interview, author Daniel Pink points out:
Here is a snippet from Author Daniel Pink:
"In the same way that machines have replaced our bodies in certain kinds of jobs, software is replacing our left brains by doing sequential, logical work. And that brings us to Asia, to where that work is being shipped. In Asia you have tens of millions of people who can do routine tasks like write computer code. Routine is work you can reduce to a spreadsheet, to a script, to a formula, to a series of steps that has the right answer."
-----End of snippet----
Highlights of this full interview can be read at the link below:
-Author Daniel Pink: Right brain skills will be crucial in coming age
-Those skills include design, storytelling, empathy, creativity
-Says left-brained skills --accounting, computer programming can be
all be outsourced
-Says it's harder to outsource creativity such as design and
storytelling
Please read the May 7th article entitled:
Why Right-Brainers will Rule this Age
For those of you who have experienced the SEO Mastery Workshop in the last few years, you'll begin to see how important your creativity will become to Internet marketing.
Original creativity as well as creative right brain thinking renders very powerful results in delivering a message and in story telling and reaches far beyond the technical mechanics of optimization or link building.
Do you think the study of search engine optimization is limited to left brain thinking only? Guess again. While most people focus on the left brain side (technical aspects) it's the right brain side (artistic) side that will put your services in demand in the future.
Find a local Search Engine Academy in a community near you.
Posted by John at 09:56 AM | Comments (0)
May 10, 2009
12 Tips For a New Career In SEO
Are you looking for a change in careers?
12 Tips For the Foundation of a New Career In SEO
By John Alexander
TIP 1. Set your focus on your clients success.
Stop focusing on sales and start focusing on your client's success!
Do all that you can do to make them successful. Pour all of your talents into making their projects work.
So many folks I talk to can never stop thinking about where they will make their next sale, instead of working on delivering results to the clients they ALREADY have. In so doing, you establish "lifetime" residuals.
Make your client successful and they will literally become part of YOUR sales team.
TIP 2. A difference in your performance is a difference in your profits.
If you are NOT up to speed, you better catch up fast. Truely a difference in your performance is a difference in your profits! If you are not up to speed on solid SEO marketing techniques and methods, start learning now. Take a course or study at a live workshop but however you do it, get your SEO career skills up to speed so you can genuinely help get your customers results. If you can show them a strategy that really puts dollars in their pocket, they'll put dollars in YOUR pocket!
TIP 3. Have confidence in your own strategies and explore profit sharing.
How's your batting average with profit sharing? Don't be afraid to explore this one! If your skills are medium to above average, why not share in the profits yourself? I am referring to offering someone a vertical deal. This would be a deal where you own part of the company in return for making it successful with your SEO skills. Don't brush this off. There are some exceptional deals to be had if you start thinking laterally.
TIP 4. Don't forget community and charitable work.
When's the last time you helped promote a charitable work at NO cost. Build a site and promote it for the literacy council or the Easter Seals Society or your local Rotary Group or your Chamber of Commerce.
Don't forget that this work can OFTEN open unusual and even surprising doors. Help make others successful and you will NOT fail. Many important leaders within your local community will be serving on these committees right next to you!
This is a great way to network and meet new people and help the cause too.
TIP 5. Work on Relationship building and position yourself for success to come.
Watch the latest SEO trends and position yourself to quickly take advantage. The study and practice of SEO has been extraordinary. There are so many new things that have occurred even within the last couple of years and if you have not kept up to date then how can your clients benefit. If you have not been enjoying good profits, a rewarding lifestyle and being appreciated by your clients, then you need to consider a plan of action.
Tip 6. Set your course of action and get started.
Consider taking a live hands-on SEO workshop which can kick-start your professional SEO career in just a few days of hands-on training. Or if you cannot travel, consider taking an Online SEO Training Course.
Tip 7. Choose which voices you choose to listen to carefully.
You MUST be able to "deliver" and make a difference. Do whatever it takes to get your SEO skills and lateral thinking skills up to speed. In business there are many voices offering free advice. You need to choose carefully who you will listen to.
Tip 8. Run a balanced business.
Are you charging for what your services are worth? There are some folks who charge steeply and don't even know how to get the results. For goodness sakes, if you're good at what you do, make sure you are charging well for your services. You DESERVE fair reward if you're helping other business owners to prosper.
Note: The ones that charge steeply but DON'T deliver may make a few dollars initially, but they won't enjoy the customer loyalty, the referral business, and the repeat business that you do, and they won't have a "customer for life" like you will.
Tip 9. Don't forget to recognize and be thankful for the progress you've made.
Yes, this is extremely important. How else can you truly measure your progress unless you benchmark along the way. Be sure to benchmark your victories but even more important, celebrate your CLIENTS' VICTORIES too! After all, you helped bring them about.
Tip 10. Give something back to your community (with gladness).
Look for opportunities to help others who genuinely need help and avoid those who are only after your talents to exploit them. (Trust me, when your SEO talents and success stories increase, you'll have strangers coming out of the woodwork to take you to dinner and wine you and dine you and pick your brain). Proceed with wisdom.
Tip 11. You must be willing to change and take action!
Performing the way you perform now has delivered a certain result. Maybe you're happy with that result. If you're happy with this result, carry on exactly the same way and you should get very similar results. However, if you are NOT happy with your results now, then you must change the way you do things.
Some people go all their life complaining that they would like a better career or a better position in life and yet they continue taking the same actions and getting the same results year after year.
Think of it like this...
Same action = same result
Different action = new results
Tip 12. Surround yourself with the high quality people!
Without a doubt, your SEO interests and abilities will make way for many new working relationships. Be sure to carefully choose the people you want to work with. Look for those with whom you can share synergies and be very observant of the skills and abilities within the others that surround you.
Remember, no single person can operate as effectively as a group of people that work together as a team. Learn to choose the right people to work with and recognize the latent strengths and talents that will sometimes be present but initially hidden within the group. Build to your ultimate potential by choosing wisely, encouraging one another and recognizing the talent in one another.
Are you ready to take your SEO career to the next step?
Is a career in SEO right for you?
We would be delighted to meet with you personally and teach you exactly how search engines work. The beauty of learning new SEO skills, is that it puts you back into the position of having the power to choose and make your own choices.
Check out upcoming local community SEO workshop dates here if you are interested in building an SEO career.
About John Alexander
John Alexander is Director of Search Engine Academy and is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with partner Robin Nobles as well as online search engine marketing courses through Online Web Training.
Posted by John at 01:57 PM | Comments (0)
May 09, 2009
If you want e-books - you can get many for free!
If you want e-books, here is a resource that allows
you to download free e-books on SEO (as well as many
other topics) - 100% free. Enjoy!
Want hundreds of Free SEO Tips?
Sign up to Free SEO Tips and get a new tip each day.
Best wishes,
John Alexander
Search Engine Workshops (Learn SEO in person with us)
Search Engine Academy (Learn SEO in your local community)
Online SEO Training (Learn SEO from the comfort of home)
Like the only REAL magic - the magic of knowledge
Posted by John at 02:12 PM | Comments (0)
Search Engine Academy - Learn from those who are doers
Welcome back to the KEI Observation Deck.
Search Engine Academy is growing and expanding and taking SEO high performance skills into the local business communities globally.
Search Engine Academy Motto - Learn from those who are doers
What do I mean by learning from a doer?
It's quite simple really. If you are going to fine tune your skills in any specific industry, it's always best to learn from those who are actually doing the job. This is true especially in the are of SEO or search engine optimization because there really is a ton of conflicting, mixed up advice out there.
What's so different about the Search Engine Academy SEO Workshops?
One of the things unique, is that you'll be taught SEO skills that are well beyond the aspect of "How to" best practices. You will also be taught about many things that go on "behind the scenes."
What we call the "why factors." Understanding why you perform certain things you do is extremely important if you want to stay up to date.
Do you need more accuracy and more precision in your SEO work?
Do you need to save hours and weeks of time getting caught up?
Would you like to study some methods that were not even available
just 6 months ago?
Learn from someone who does the work, not just someone who writes an e-book or someone who only travels the conference circuits.
Listen up now.
Don't you ever get tired of buying programs and products geared around "wealth creation" the lazy mans way to get rich. Have you ever been discouraged after buying one of these so called wealth creation programs and found out that to profit, it does take some effort.
A lazy way to wealth is an oxymoron
----------
Oxymoron
A figure in which an epithet of a contrary signification is added to a word; e. g., cruel kindness; laborious idleness.
From:
Webster's Revised Unabridged Dictionary, © 1996, 1998 MICRA, Inc.
----------
Far wiser to learn from someone who has truly done the job rather than purchasing products from someone who only "talks the talk." This is the whole point.
Learn from those who are doers in the industry, those who keep themselves up to date by reason of practice.
At Search Engine Academy you will find instructors who take a personal interest in your business and will teach you everything in a face to face workshop. This is followed by a 6 Month Free Mentoring program for ongoing support.
Let's give you a "doer" now.
Our newest Search Engine Academy Associate teaching in the Arizona area is Roy Reyer. Some readers may remember his story of taking a small little business selling "radar detectors" from a new business, to the ultimate success a business can experience. Roy came to classes and grew his skills to the point where his radar detector business
More About Radar Roy Reyer:
After coming to our Search Engine Workshops to find out why his site was not performing in Google (we helped him understand why it had been banned due to some earlier Webmasters bad work) and taught Roy the SEO skills as we always have done. Roy came back to class a few times but the end result was that he turned his little start up company into a great success using the techniques and methods we taught.
Eventually, Roy built his business to such a high degree of visibility, that his competitor one day called him and said they could not compete!
Roy thought it must be a joke so Roy named some huge number that he would be willing to sell his business for. Roy was surprised to say the least when they replied, "Agreed, we close in 90 days." Sure enough Roy became a millionaire in 90 days.
How can you argue with that type of success.
The good news is that Radar Roy is now working with Search Engine Academy and offering our training to others too, in the Arizona Search Engine Academy.
Also see the whole network of Search Engine Academy SEO Workshops in local communities across the US, Canada and Asia too.
If you want to excel in SEO skills - learn from someone who does the job. If you want to learn how to work with real world news or gaining traffic through article marketing, then learn from those who practice.
Do you need to get a handle on competitive intelligence or site architecture or site technical issues? Do you have legitimate questions that you need answered?
Your local Search Engine Academy is here to help you fine tune all your SEO skills and Internet Marketing skills.
The next SEO Workshop that I will be teaching with Robin Nobles and Mike Marshall begins in 1 more week in Las Vegas on May 14-18.
The SEO Agenda is here - the Registration Info here and be sure to read a few more recent student success stories.
Highest regards
John Alexander
Discover the Powerful New SEO in You!
Posted by John at 11:46 AM | Comments (0)
May 08, 2009
3 examples of optimized pages
Instead of spending your time focused on learning how
"not to do SEO" or focused on strategies that "don't work"
let's talk about one of the easiest ways to improve your SEO
skills by discussing a few examples of optimized pages.
Here are 3 examples of SEO at work in this article:
Optimized Web Page Examples for Generic Everyday Keywords in SEO
http://www.searchengineworkshops.com/articles/seo-examples.html
Are you looking for more free SEO Tips?
Best wishes,
John Alexander
SEO Training in Las Vegas next week
SEO Training in your local community
Online SEO Training from the comfort of home
Like the only REAL magic - the magic of knowledge
Posted by John at 11:54 AM | Comments (0)
May 04, 2009
SEO, Latent Semantic Indexing and Natural Language Processing
SEO, Latent Semantic Indexing and Natural Language Processing
There has been much discussion lately about content relevancy and the relationship between Latent Semantic Indexing (LSI) and search engine optimization.
Some say LSI has nothing to do with how Google scores pages.
Others hail LSI as a powerful method of optimizing or theming your
content and leads to marked improvement in natural search results.
To address this, please read this recent article by SEO educator and
Semantics expert, Michael Marshall:
SEO, Latent Semantic Indexing and Natural Language Processing
By Michael Marshall
Posted by John at 03:03 PM | Comments (0)