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June 16, 2009
Are you Starting Your Own New SEO Business?
Are you Starting Your Own New SEO Business?
Here are a few more thoughts to ponder in preparation for a career change.
Let's face it, the SEO or SEM industry continues to grow and there are a lot of people that have Web site that just do not work very well in term of traffic or in terms of visibility on the major search engines.
10 years ago, I shifted completely out of one field and started my own business as an Internet Consultant. Now back in 1997, there was very much around in the way of e-commerce Web sites. But it did not take long for me to realize that many of the people who were on the Web in them days, were really only interested in one thing.
They wanted to find a way to make a profit and have their Web site become an asset instead of being an expense. Fair enough, but those were nearly like the early days of the pioneers. Everything was so new to everyone. Nevertheless once I adjusted my business model, that is what I tried focusing on - always making the client's Web site:
1. Extremely visible (in terms of search engine rankings)
2. Creating unique and compelling content
(that would compel someone to buy.)
I realized that you nearly always needed both of these elements happening before the profits would come. Of course while this is still true today, the methods and the way search engines work are significantly different.
These days, you need to lift your sights a little higher than just obtaining good rankings. You need to know that with each client you take on, you can learn many different ways that will make them profitable.
So don't just aim for top visibility these days. Focus on your client becoming profitable (that's really why they hire you.) If you make that one of your main objectives you will be applying the beginning of wisdom as part of the foundation for your new SEO business.
This can really accelerate the popularity and the reputation that follows your work. Your client needs profitable results in sales and conversions too. Being able to make a client profitable is what can build YOUR reputation ultra-quickly.
Fulfill this objective over and over again and your services and your demand for services will spread quickly. If you'd like a few more of my tips on how to fast track a new SEO business then here is:
The Smartest Tips for Starting a New Career in SEO
Best wishes,
John Alexander
Posted by John at June 16, 2009 11:05 AM