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August 11, 2009
15 Sales Triggering Reasons Why People Buy Your Stuff
Give some thought to the benefits your product or service delivers.
Here are 15 Sales Triggering Reasons People will buy "for the benefit" of.
People will buy from you if there is a benefit of:
- saving money (Like a discount)
- making money (anything that makes people more profitable)
- improving their health (health is important to everyone)
- being entertained or to have some fun (ex. Online games or movies)
- streamline their processes (advantages of a systematized approach)
- prove they are right about some issue or win an argument
- improve their image or appearance in some way (Weight loss, Tooth whitening, etc)
- Anything that helps uniquely set themselves apart from the crowd (USP)
- owning certain specific brands or fashion (usually it has to do with prestige)
- educate themselves or learn some profitable new skill
- settle certain fears they may have
- satisfy their natural curiosity
- anything that saves them time (Time is money)
- if it somehow makes life easier or improves their quality of life
- if improves their safety (anything from safety shoes to Virus software or Hap Ki Do lessons)
Of course there are other reasons too,
but these are some of the most powerful
triggers why people will decide to buy.
Does the product or service you offer
deliver any one of these benefits?
If so, make sure to dialog about these
and be certain people understand the
true benefits of your products or your
service and your sales will increase.
John Alexander
Search Engine Workshops
Posted by John at August 11, 2009 04:06 PM