June 02, 2010
Common question about HTML editors and SEO
One of the questions I get asked most often by students who are
coming to study SEO skills is this.
"John, when it comes to Internet Marketing, what is the best type
of HTML editor that you recommend.?"
The truth is that is not at all about the editor you want to use,
but it is about the knowledge you have of SEO and Internet marketing
skills that will benefit your business.
For years I used one of the simplest editors around on behalf of
my early client successes.
Sometimes others would speak of Dreamweaver as their favorite.
Regardless of what type of editor you use, you can still learn the
skills so long as you are comfortable working with your editor.
Since FrontPage was no longer being manufactured, I wanted to
find an HTML editor that is most friendly to SEO and made creating
Web sites a breeze. So here is what I purchased and highly recommend
you take a look at if you are in need of a super equipped product
at a reasonable price.
Justfor all the extra wizards and over 100 different features that
most editors do not have (even at twice the price.)
Here is a list of point and click wizards and features built into
the program:
http://bit.ly/cEEJL5
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"Way beyond my expectations."
Harold Read
Tennessee, USA
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"It's like going from the horse and buggy to a Ferrari"
“WOW! Far-out! Great! Tremendous! This is coming from a web
developer, not a novice! I have so many clients that I have put on
hold - waiting for the added features. These features will save me
so much time which will add revenue in my pockets. WOW again!!!
I can't say this enough!
It's like going from the horse and buggy to a Ferrari!”
Betsy Parsons
Virginia, USA
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"Blown away by the incredible features."
Woody Longacre
Tempe AZ, USA
Here is a list of other user testimonials too.
http://bit.ly/dAw2W9
Highest regards,
John Alexander
http://www.SearchEngineWorkshops.com
Like the only REAL magic - the magic of knowledge!
Posted by John at 04:34 PM | Comments (0)
October 12, 2009
Readers Question about reciprocal linking?
Hi John,
Am I to understand you do not agree with reciprocal linking?
Isn't this why Google is supposed to place such high importance on good inbound links?
Best regards,
JJ
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Dear JJ,
We do not encourage reciprocal linking (as a strategy) these days.
It's just simply not nearly effective as other ways of building links using much more influential strategies where you will glean much greater benefit.
You want links from authoritative sites that relate to your researched keyword phrase.
Years ago it was all about the number of links or link popularity. These days it is more about link reputation and all links are not created equal.
When we started our Search Engine Workshop Web site back in 2002 we had no links at all. Rather than go after reciprocal linking, we took the approach of just find 6 very good links from very authoritative Web sites. Those first 6 links were better than have thousands of very poor or weak or unrelated links.
Of course we have lots of links now, but with just those first 6, we became much more authoritative (as far as linking strategies are concerned.)
You know something has shifted when now suddenly everyone is bugging you for a link instead of you struggling all the time to try to find decent reciprocals.
We are also big believers on linking to people who we know and people we actually have a relationship with.
A few other easy ways you should consider thinking about
link building include:
- Working with news or media (it's 100% white hat because search engines understand syndication)
- Working with Press Releases
- Article Marketing - ( it's extremely powerful for link building when you do it the right way.)
- User generated content (let your readers submit content)
- Internal linking strategies (yes linking in the right fashion from within your own site can be beneficial too.)
- Blogging (Bloggers are a whole different breed than typical Webmasters - very easy to work with)
- Social Media Marketing (another whole new world that's here to stay.)
If you are interested in some mentoring or on-screen consultation, I have several spots open for October and November. I do offer in-depth consultation right on the screen. If your interested, please let me know and I will send you my rate sheet.
Also keep in mind as important as linking is, there many other strategies you can learn to balance out your Web site with top stable visibility and attract entirely new audiences of the most correct visitors who are searching for the products or services you have.
Thanks for reading the Free SEO Tip of the Day.
Highest regards,
John Alexander
john@searchengineworkshops.com
Search Engine Workshops Free SEO Tip of the Day
Search Engine Workshops
Like the only REAL magic - the magic of knowledge
Posted by John at 11:04 AM | Comments (0)
August 27, 2009
Readers Question - "how much emphasis is placed on back links."
Dear John,
QUESTION:
I would like to know the future of how much emphasis is placed on back links.
Warm regards,
C.B.
---------------------------------
ANSWER:
Thanks for your question.
To ask "how much emphasis is placed on back links" is to ask a question such as "what is the perfectly accurate and true keyword density for a page?"
Why are these questions impossible to address?
Hint: There is something important missing in the question.
If you want me to answer this on back links and be perfectly accurate, then I need to know the exact keyword phrase you are optimizing for, the industry as well and the page itself you are referring to.
Search engines grade on a curve. Each competitive landscape varies significantly. Once we understand it is now possible to measure all influences together accurately, it changes the way we have thought "traditionally" about ranking. It changes everything.
Sure linking is still important. But "how important" totally depends on the exact competitive landscape.
"SEO best practices" which are what most people focus on, are a set of guidelines to follow that will help you.
But if you want to be accurate about SEO then it becomes necessary to perform a very careful analysis (in a very specific methodology) so you can determine exactly what a page needs.
The good news is that it is now possible to optimize a page in the minimum number of moves, instead of wasting weeks and months of time tweaking code and guessing at it. You can learn these SEO methodologies at any any one of these authorized Search Engine Academies in locations across North America and Asia.
Posted by John at 11:47 AM | Comments (0)
June 13, 2009
Does the Thememaster tool still exist?
John,
Does the Thememaster tool still exist?
Allen F.
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Hi Allen,
Thememaster is unfortunately no longer around. The original
ThemeMaster was a pretty amazing tool until purchased by another
company quite some time ago and to make a long story short, the new company changed it and it never worked the same.
We have not taught any strategies involving Thememaster for several years. However, there are definitely up-to-date SEO methodologies which are more effective and yes, even more influential than Thememaster.
We teach these at our local SEO Mastery classes or (if you cannot attend a
workshop) you can also learn all about the latest methods in our
online SEO Workshop Resource Center. http://www.SEW-WRC.com
We now have instructional Chats and live Webinars so you can watch
demonstrations and you'll discover there are quite a few tools
that will allow for much greater accuracy in SEO, Also Accuracy in
theming, competitive analysis, solutions for many other challenges
that some people are not aware of.
All presentations are archived so that you can view them on your
own time schedule. But the resource center does have a membership
fee. I hope that helps.
Best regards
John Alexander
Grab Free SEO Tips each and every day
Posted by John at 12:50 PM | Comments (0)
Can you recommend a good HTML editor?
Hi John,
I enjoy the free SEO Tip of the Day and my question was if you could name a good SEO friendly HTML editor.
Randy W.
Dear Randy, thank you for reading the Free SEO Tips and I'm glad you're enjoying them. I don't really think of HTML editors as being "SEO friendly" regardless of what they may claim. Real SEO skills is really more about your knowledge and how things really work with search engines. Then you apply that knowledge using whatever tool or editor you wish. That said, I should mention that we've seen "Content Management Systems" that can be unfriendly to SEO sometimes.
I probably bought Dreamweaver ton early (just never really enjoyed using it when it first come on the market.) I understand it's a lot easier to use now. For a lot of my early SEO work I actully enjoyed using Microsoft Front Page (because it was simple to use.)
These days, there are a couple HTML editors you should have a look at.
If you have a limited budget, there is a nice little editor called NAMO (which costs around $100.)
If you want something that has quite a few more bells and whistles, you should check out version 2.0 of XsitePro.
This program is my new favorite because of all they have built into it (something like over 80 different point and click features) plus it comes with a couple hundred professionally designed templates.
You can create sitemaps, robot text files, build a search feature into your Web site, handle audio or video all just by pointing and clicking. The one suggestion I have, is make sure and do the tutorial that comes with it and it will quickly show you how to access everything. I had 2 new sites built in just over a week, once I followed the tutorial. Here's a video demonstrating everything it does.
John
Posted by John at 12:08 PM | Comments (0)