KEI Observation Deck

Stop Wasting Time with PPC - "Time is Money"

First let me say that this is not a negative point about PPC or Pay Per Click. But the fact is, "time really is money." Regardless of whether you are doing organic search engine optimization or whether you are doing paid advertising such as Pay Per Click.

Anything that saves you "time" will in fact save you "money."

When it comes to PPC, there are a lot of folks losing money. In fact more folks lose money on PPC than ever make money. However, some people are making very good money with PPC advertising in the last little while.

Let me ask you this question?

Could you use a solution to automatically:

--Increase PPC Quality Scores and lower minimum bid prices?
--Increase your sales and conversions?
--Roll out "super relevant" PPC ad campaigns as quickly and as often
as you want too?
--Have a solution that works with with all the top search engines?
--Discover a way that takes all the guesswork out of creating
profitable Adwords and PPC campaigns.

Yet, this is something that is so simple it will work even for beginners?

Here is something that can literally triple your targeted traffic,
improve your quality score, lower your cost per click and leave your
competition wondering what happened.

If you haven't had a look yet, visit this page for a look now

No it's not real "magic" - it just works like magic! Every time I
find something that is simple and yet works, I'm going to let you
know about it.

Highest regards,
John Alexander
http://www.SearchEngineWorkshops.com
http://www.SearchEngineAcademy.com
http://www.OnlineWebTraining.com

Like the only REAL magic - the magic of knowledge

July SEO Mastery Workshop begins in 23 Days

Leading SEO industry educators Robin Nobles and John Alexander are to conduct a workshop for business owners in Orlando, Florida teaching search engine optimization skills at the high performance SEO Mastery Workshop on July 20-24, 2009.

Class begins in just 23 days.

Hope to see you there!
John

Are you looking for ultra high KEI keyword phrases?

Welcome to the KEI Observation Deck.

Here we go...
Let's see what we find in just 30 seconds within Wordtracker?

Let's try finding a few phrases involving the root word of "samples"

Ready, set,...Go!

sample general ledgers KEI 489.1

free sample health and safety plans KEI 529.0

sample of a alliteration poem KEI 675.9

samples for wording of engagement announcements KEI 755.4

sample of a food menu KEI 814.8

i am looking for sample wedding contracts KEI 824.4

bank reconciliation sample KEI 960.0

menu samples for restaurant KEI 1487.0

samples of newspaper engagement announcements KEI 2,040.0

wedding announcement wording samples KEI 3537.0

sample letter of business closure KEI 10,540.0

Do you want to significantly speed up your keyword research and save your self hours of time when using Wordtracker?

The Keyword Forensics 2.0 e-book easily delivers at least a dozen more ways to explore data quickly and it literally shows you some fabulous tips on how you can find extraordinary keywords by allowing the system
to do all the most difficult work for you. Stop wasting hours of time only to come up empty handed.

Here's how it's done in Volume 2.0 of Keyword Forensics!

Are you Starting Your Own New SEO Business?

Here are a few more thoughts to ponder in preparation for a career change.

Let's face it, the SEO or SEM industry continues to grow and there are a lot of people that have Web site that just do not work very well in term of traffic or in terms of visibility on the major search engines.

10 years ago, I shifted completely out of one field and started my own business as an Internet Consultant. Now back in 1997, there was very much around in the way of e-commerce Web sites. But it did not take long for me to realize that many of the people who were on the Web in them days, were really only interested in one thing.

They wanted to find a way to make a profit and have their Web site become an asset instead of being an expense. Fair enough, but those were nearly like the early days of the pioneers. Everything was so new to everyone. Nevertheless once I adjusted my business model, that is what I tried focusing on - always making the client's Web site:

1. Extremely visible (in terms of search engine rankings)
2. Creating unique and compelling content
(that would compel someone to buy.)

I realized that you nearly always needed both of these elements happening before the profits would come. Of course while this is still true today, the methods and the way search engines work are significantly different.

These days, you need to lift your sights a little higher than just obtaining good rankings. You need to know that with each client you take on, you can learn many different ways that will make them profitable.

So don't just aim for top visibility these days. Focus on your client becoming profitable (that's really why they hire you.) If you make that one of your main objectives you will be applying the beginning of wisdom as part of the foundation for your new SEO business.

This can really accelerate the popularity and the reputation that follows your work. Your client needs profitable results in sales and conversions too. Being able to make a client profitable is what can build YOUR reputation ultra-quickly.

Fulfill this objective over and over again and your services and your demand for services will spread quickly. If you'd like a few more of my tips on how to fast track a new SEO business then here is:

The Smartest Tips for Starting a New Career in SEO

Best wishes,
John Alexander

Does the Thememaster tool still exist?

John,

Does the Thememaster tool still exist?

Allen F.

------------------

Hi Allen,

Thememaster is unfortunately no longer around. The original
ThemeMaster was a pretty amazing tool until purchased by another
company quite some time ago and to make a long story short, the new company changed it and it never worked the same.

We have not taught any strategies involving Thememaster for several years. However, there are definitely up-to-date SEO methodologies which are more effective and yes, even more influential than Thememaster.

We teach these at our local SEO Mastery classes or (if you cannot attend a
workshop) you can also learn all about the latest methods in our
online SEO Workshop Resource Center. http://www.SEW-WRC.com

We now have instructional Chats and live Webinars so you can watch
demonstrations and you'll discover there are quite a few tools
that will allow for much greater accuracy in SEO, Also Accuracy in
theming, competitive analysis, solutions for many other challenges
that some people are not aware of.

All presentations are archived so that you can view them on your
own time schedule. But the resource center does have a membership
fee. I hope that helps.

Best regards
John Alexander

Grab Free SEO Tips each and every day

Can you recommend a good HTML editor?

Hi John,

I enjoy the free SEO Tip of the Day and my question was if you could name a good SEO friendly HTML editor.

Randy W.

Dear Randy, thank you for reading the Free SEO Tips and I'm glad you're enjoying them. I don't really think of HTML editors as being "SEO friendly" regardless of what they may claim. Real SEO skills is really more about your knowledge and how things really work with search engines. Then you apply that knowledge using whatever tool or editor you wish. That said, I should mention that we've seen "Content Management Systems" that can be unfriendly to SEO sometimes.

I probably bought Dreamweaver ton early (just never really enjoyed using it when it first come on the market.) I understand it's a lot easier to use now. For a lot of my early SEO work I actully enjoyed using Microsoft Front Page (because it was simple to use.)

These days, there are a couple HTML editors you should have a look at.

If you have a limited budget, there is a nice little editor called NAMO (which costs around $100.)

If you want something that has quite a few more bells and whistles, you should check out version 2.0 of XsitePro.
This program is my new favorite because of all they have built into it (something like over 80 different point and click features) plus it comes with a couple hundred professionally designed templates.

You can create sitemaps, robot text files, build a search feature into your Web site, handle audio or video all just by pointing and clicking. The one suggestion I have, is make sure and do the tutorial that comes with it and it will quickly show you how to access everything. I had 2 new sites built in just over a week, once I followed the tutorial. Here's a video demonstrating everything it does.

John

Orlando SEO Mastery July 20-24, 2009

If you ever have wished that there was a way to fast-track your Web site's top visibility with increased accuracy, then there are things we can show you this year (that were literally impossible to do) back in 2008.

-Do you need personalized help to escalate your Web site visibility
on the major search engines?

-Or how about fine tuning your Web site's responsiveness so that you can make more sales and conversions?

-Do you want to build genuine high-performance SEO skills quickly?

Then here is one way to reduce your learning curve by literally
hundreds of hours....

Gain the advantage of stable top ranking skills from a wealth of
solid tactics and learn how to employ all of the current influences
with far greater accuracy than ever before possible.

Get your SEO skills certification and along with your free personal
6 Month Mentoring Program (included for ongoing free support after
class.) Don't put it off any longer - just have a look at the
Hot topics for July 20-24 Orlando Agenda here.

Come top a small limited enrollment class where we work with you.
You'll never feel lost in a crowd like you can at bigger events.
Come have ALL your SEO questions answered - nothing will be left out.

Listen to a few Student comments ----------------

"The most valuable training I have ever purchased. The wealth of
information that you get with the SEO Mastery Workshop is priceless."

Marcella U. Pruitt
Las Vegas SEO Workshop Graduate - Search Engine Workshops

----------------------------------

"OUTSTANDING overall. I'm still processing. More than enough great information that I've never heard of before."

Kevin Fell - Graduate of Arizona Search Engine Academy

----------------------------------

"This 5 day workshop has been the most interesting, effective and
valuable course I have ever attended."

Raymond Lim - SEO Workshop Graduate Singapore

----------------------------------

"So far, to date, I've got #1 rankings for my important keywords on
over 18,500,000 competing on Google, Yahoo! Msn, and Ask!"

THANK YOU - THANK YOU - THANK YOU!
I hope you are all doing well.

Best Regards,
Jason Wencel - Orlando SEO Workshop Graduate

For many more dozens more student comments and success stories:
http://www.searchengineworkshops.com/testimonials.html

Now you too can make 2009 the year that you get down to tactics with something that really makes a difference to your business.

Come discover the truths of SEO accuracy - in the minimal time.

Come join Robin Nobles, Mike Marshall and John Alexander at the
Complete 5-Day hands-on SEO Mastery Workshop in Orlando, Florida
June 20-24-7, 2009 (Early Bird Registration saves you $500)

Register before this Monday June. 15 and SAVE $500 on your tuition.

Make a decision to take your Web site to a whole new level in 2009!

Do you have a question about attending?
Please feel welcome to give me a call at 905-853-4472.
I'd be happy to personally answer your questions.

Are you looking for alternative SEO Workshop dates and locations?

Check out all of the Local Community SEO Workshop Events
(at a location near you) on this future dates page:
http://www.searchengineworkshops.com/workshop_dates.html

Thank you for your attention to this sponsored monthly message.
I am now returning you to your regularly scheduled
free SEO Tip of the Day...

Your next SEO Tip will arrive within a few hours.

Highest regards,
John Alexander
905-853-4472.
John@searchengineworkshops.com
Learn SEO Skills at a live Workshop Training
Learn SEO Skills at a live Local Community based SEO Training
Learn SEO at an Online SEO Web Based Course

Like the only REAL magic - the magic of knowledge.

Is LSI Latent Semantic Indexing Fact? (True or False)

LSI Latent Semantic Indexing Fact? (True or False)

There has been much discussion lately about content relevancy and the relationship between Latent Semantic Indexing (LSI) and search engine optimization. Some say LSI has nothing to do with how Google scores pages. Others hail LSI as a powerful method of optimizing or theming your content and leads to marked improvement in natural search results.

What do you think? To answer this question, it's alway best to approach someone who is an expert and knows about everything involved mathematically. You'll appreciate reading Semantics and SEO expert, Michael Marshall's response to this question.

If you've ever heard Michael speak on the subject of SEO or Google and Competitive Intelligence, you'll know that he is a mathematician who has actually built search engines before. He often teaches on the road with us in our Advanced SEO Mastery Workshop but as an associate SEO educator with Search Engine Academy, he also delivers training to the US Patent office.

Please read the recent post called:

SEO, Latent Semantic Indexing and Natural Language Processing
By Michael Marshall

Using the Magic of ESP to Increase your PPC Conversions

Using the Magic of ESP to Increase your PPC Conversions

I guess by now everyone knows how I am about the importance of "keyword research." With PPC or pay per click, things work quite differently than with organic SEO.

Are you struggling with trying to make money with Adwords or do you
need help using PPC campaigns more effectively? The truth is that it
doesn't matter if you're a new or an expert, sometimes Adwords can
just be a pain.

Well not anymore - thanks to a brand new tool that helps you
dominate Adwords.

Okay, so just how amazing is it?

It works like "ESP" and you can literally:

--triple your targeted traffic
--improve your quality score
--lower your cost per click and
--leave your competition wondering what happened.

If you haven't picked up a copy yet, visit this page for a look now

Here's a bit of the background.

Chuck Mullaney, has created a software tool that's easy to use and
it's sure to double or even triple your Adwords conversions. There's
a number of copies still at a 50% discount during the initial launch.

Just watch the video demo and you'll see the potential of what this new tool does.

Highest regards,
John Alexander
http://www.SearchEngineWorkshops.com
http://www.SearchEngineAcademy.com

Like the only REAL magic - the magic of knowledge

Webinar - Networking on Steroids on June 11th - tomorrow

Here are a list of upcoming on-screen Webinars as well as instructional online Chats coming soon:

Here are just some of the New Webinars (for members of the SEO Workshop Resource Center)

Tomorrow - Thursday, June 11, 2009 at 11 a.m. EDT
Webinar - Networking on Steroids
Led by SEO Educator Thomas Petty of Bayareasearchengineacademy.org
8:00 a.m. PDT; 11:00 a.m. EDT; 3:00 p.m. GMT; 4:00 p.m. BST

Networking on Steroids
Discover how you can how to passively build a HUGE network
on LinkedIn and then use it to market your business.

Thomas Petty is the owner of the Bay Area Search Engine Academy
which provides SEO/SEM training to the San Francisco Bay Area, Sacramento and surrounding counties. Thomas has been involved in many facets of the computer and Internet industries for over 20 years.

Other Webinars and Chats coming up for Workshop Resource Members include:

Tuesday, June 21st, 2009
INSTRUCTIONAL CHAT - Web Site Reviews
Bring your site URL and get a free review in the chat
Led by Steve of SEO Training Academy of Tampa Search Engine Academy

8:00 a.m. PDT; 11:00 a.m. EDT; 3:00 p.m. GMT; 4:00 p.m. BST
Conference Room #4

Thursday, June 25, 2009 at 11 a.m. EDT
Webinar - Blogging and SEO - Using WordPress as part of your SEO Tools
Led by Matthew Costello of Web Marketing Advisors
8:00 a.m. PDT; 11:00 a.m. EDT; 3:00 p.m. GMT; 4:00 p.m. BST

Tuesday, July 7th, 2009
INSTRUCTIONAL CHAT - Brainstorming for Web Site Content
Stymied for ideas for what might work on your site? Learn how to
brainstorm for new and exciting ideas for your Web site in this fun
chat!
Led by Robin Nobles
9:00 a.m. PDT; 12:00 Noon. EDT; 4:00 p.m. GMT; 5:00 p.m. BST
Auditorium

Thursday, July 9, 2009 at 11 a.m. EDT
Webinar - Web Site Usability: What is it and why should you care? - Led by SEO Educator Thomas Petty
8:00 a.m. PDT; 11:00 a.m. EDT; 3:00 p.m. GMT; 4:00 p.m. BST

Thomas is only one of approximately 1900 HFI-Certified Usability Analysts® in the world, having been trained in Web usability by Human Factors International.

Wednesday, July 29th, 2009
Beginning Chat: Ask Anything Q&A Chat
(No questions are too basic)
Led by Martin Preece
8:00 a.m. PDT; 11:00 a.m. EDT; 3:00 p.m. GMT; 4:00 p.m. BST
Beginning Chats

Thursday, August 13, 2009 at 11 a.m. EDT
Webinar - Tweeting yourself to success: What is Twitter and how do you use it? - Led by Thomas Petty
8:00 a.m. PDT; 11:00 a.m. EDT; 3:00 p.m. GMT; 4:00 p.m. BST

Thursday, September 10, 2009 at 11 a.m. EDT
Webinar - Online News Releases: Generate high quality Web traffic in hours - Led by Thomas Petty
8:00 a.m. PDT; 11:00 a.m. EDT; 3:00 p.m. GMT; 4:00 p.m. BST

Come join us online where one low monthly membership gives you access to all our Basic SEO courses, Advanced SEO courses, instructional chats, live Webinars, Instructional Archives, SEO Professional News Group.

Need information on what else we have coming soon?
Keep an eye on our SEO Workshop Resource Calendar.

I'll look forward to meeting you on the inside. Oh yes, watch for 2 more new chat sessions coming from me very soon. One will be on helping you to write "sales copy personified." The other one, I'll be sharing writing tips for building your e-mail lists.

Best regards
John Alexander

Like the only REAL magic - the magic of knowledge!

Creativity - Spice up Your Web Page with Facts

Robin Nobles is always coming up with interesting facts.

Read her Idea Motivator Blog post - Spice up Your Web Page with Facts

More tips from Robin on content that answers genuine questions.

Plus check out what super affiliate marketer Ginette Degner has to say about "Creating your own products."

Have you ever wanted to create your own product and be successful?

There are very few people that can share knowledge in the same realm and scope of Ginette's experiential wisdom. I mean the type of advice and counsel that Ginette shares - ONLY comes from years of experience
and actually doing the job.

Check out the Affiliate Idea Factory post:
Creating your own products

Drop in again real soon,
John

Listen in to some of these Free Emarketing Interviews

Listen in to a few of Cindy Turrietta's Emarketing Talk Show Broadcasts. Listen in for free to some of these:

Mary Bowling and Carrie Hill talk with Cindy about Do-it-Yourself SEO and Blogging

Creating Search Engine Friendly Websites with Matt Cutts

Listen to Cindy chat with Martin Preece - Learn all the ins and outs of working with free and paid directories

Finally, listen in to my interview with Cindy on the topic of
Keyword Forensics - revealing the hidden evidence of search behavior

Here is the Wordtracker Magic E-book - which details some of my favorite techniques for getting into Wordtracker quickly and find those trails of gold within minutes - instead of spending weeks and still coming up empty.

Wordtracker Magic 2.0 Keyword Forensics

Check our this big list of Local Community SEO Workshop Locations and Dates where you can come study and fine tune your SEO skills right in your own local community here.

The next dates where Robin Nobles, Michael Marshall and I will be conducting SEO Training workshops in person are listed on this page.

Best regards
John Alexander

Like the only REAL magic - the magic of knowledge

Free SEO Webinar Series on June 1 thru June 5th

Here is something a little different that I'll be doing next week.

Come join me, John Alexander on-screen for a special series of Free SEO Webinars each day next week.

Based on the Spirit of Free SEO Tip of the Day, I'd like to show you easy ways to understand basic SEO skills so that you can get started bringing more traffic and visibility to your online business.

We'll be discussing keyword research, examining influences to relevancy and you can watch on the screen as I optimize a page and give you some excellent tips for a few minutes each and every day.

Time 1:00PM - 1:35PM Daily
June 1, 2, 3, 4, 5th
COST: 100% FREE

Come see how even just 30 minutes a day - can keep your competition at bay.

All seats are 100% free! All you have to do is register in order to confirm your free attendance.

This special series is not part of any membership area but it is an extension of our Free SEO Tips of the Day that I write for our readers. Registration is limited, but if the Webinar happens to fill by the time you register, I may offer the sessions the first week of next month.

Hope to see you there.

Highest regards,
John Alexander
http://www.SearchEngineWorkshops.com
http://www.SearchEngineAcademy.com

Webinar - Sorting Your SEO Priorities MAY 21 at 11AM EST

Join us this morning for a 3 person panel Webinar with Robin Nobles, Michael Marshall and John Alexander at 11AM EST in the SEO Workshop Resource Center.

You must be a member and register to attend. However, if you happen to miss it, we will be posting it for on-demand viewing along with many other of our Webinars which members can access at any time.

Are there smarter ways to prioritize your SEO work?
You bet there are.

The Webinar begins in just 1 hour from now on May 21 at 11AM EST

Hope to see you online.

Highest regards
John Alexander

Last week's Las Vegas SEO Workshop Photos

Here are a couple of new SEO Mastery Workshop photos posted from last week's Las Vegas SEO class at the Tuscany Hotel and Suites. Conducting this Workshop with me were Robin Nobles, semantics expert Michael Marshall and super affiliate marketer, Ginette Degner. Students were attending from as far away as the United Kingdom.

John Alexander
Search Engine Workshops
Online Web Training